Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

Art director vs copywriter?

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry?

Writing for Robots

Tech is infiltrating the advertising landscape in increasingly unexpected ways – including who, or what, will be judging your copywriting skills, writes our advertising correspondent Ben Kay

A change at the top

Those leading ad agencies today are taking increasingly unconventional paths to the top and often emerging via the worlds of design and film. It is a change for the better, says our advertising correspondent Ben Kay