Ben Kay on AI and creativity
This month, our advertising correspondent reflects on how AI may infiltrate the creative department, and why, instead of fearing it, we should see it as a spur to reinvent the industry
Ben Kay on what it means to be a creative
Our advertising columnist reflects on the restrictions we tend to put on the activities ascribed to being a ‘creative’, and how if we relaxed those a little, it may lead to better work
Ben Kay on advertising’s lost priorities
For his latest column on advertising, our correspondent Ben Kay examines the tendency for everyone to pull in different directions when it comes to creating work, to the detriment of the whole industry
Ben Kay on legacy in advertising
When crap films will always be remembered – and revisited – over the very best work that the advertising industry will produce, creatives need to think of other ways of leaving a legacy, says Ben Kay
Ben Kay on data and advertising
In his latest column for CR, Ben Kay reflects on the often-tense relationship between creativity and data, and how ad agencies might stop the brain drain of talent to tech companies
Ben Kay on the gender pay gap in advertising
In the first of a new series of columns for Creative Review, creative director and renowned ad blogger Ben Kay gives his view on the issue of the gender pay gap in the ad industry.