Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

Ben Kay on the price of creativity

Ben Kay traces the combination of recessions, booms, busts, overconfidence, fragmentation and “a million decisions, big and small, with unforeseen consequences” that have resulted in the plummeting price of creativity in adland

When diversity doesn’t work

While a diversity of voices in the advertising industry is a necessity, a diversity of talent in other ways may be a hindrance to making great work, argues our ad correspondent Ben Kay

What does ‘the big idea’ really mean?

In his latest column, our advertising correspondent Ben Kay discovers that ‘the big idea’ means many different things to many different people, and proposes that a bit of definition may in fact be helpful to creatives

Ben Kay on AI and creativity

This month, our advertising correspondent reflects on how AI may infiltrate the creative department, and why, instead of fearing it, we should see it as a spur to reinvent the industry

Ben Kay on legacy in advertising

When crap films will always be remembered – and revisited – over the very best work that the advertising industry will produce, creatives need to think of other ways of leaving a legacy, says Ben Kay