Ben Kay

Ben Kay is an advertising creative director and writer. He writes for CR on advertising

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What adland can learn from 50 Cent

Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay, who has found himself surprisingly inspired by the teachings of the In da Club rapper


How to write a great advertising slogan

Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?

Working at warp speed

Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay

BT Bob Hoskins ad

What would David Abbott do?

David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was

The return of Cannes Lions

Next week marks the first Cannes Lions Festival of Creativity since 2019. Our ad correspondent, Ben Kay, ponders what might be different this time around