Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

Ben Kay on why context matters

With so many options for where your ad might sit today, it can be hard to predict the context of how the audience will see it. But, as Ben Kay points out, this info can be vital for how you make it

Predictions for a new decade: Ben Kay

To mark the start of the 2020s, we’ve asked a selection of our regular writers and columnists to offer up some predictions of what lies ahead for the creative industries. Here, our advertising correspondent Ben Kay hopes for a creative renaissance in marketing

Remembering Paul Silburn

Paul Silburn, renowned copywriter and veteran of agencies including BBH, Leo Burnett, TBWA, and Saatchi & Saatchi, passed away last week. Here, colleague and friend Ben Kay reflects on his life and his work

Is democracy always good for creativity?

It has become fashionable for agencies and studios to offer everyone a chance to share their views on projects – but does this make for better creative work? Our advertising correspondent Ben Kay is skeptical

What’s the big idea?

Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am