Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

Ben Kay on legacy in advertising

When crap films will always be remembered – and revisited – over the very best work that the advertising industry will produce, creatives need to think of other ways of leaving a legacy, says Ben Kay

Ben Kay on data and advertising

In his latest column for CR, Ben Kay reflects on the often-tense relationship between creativity and data, and how ad agencies might stop the brain drain of talent to tech companies