Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

What’s the big idea?

Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am

Ben Kay on the price of creativity

Ben Kay traces the combination of recessions, booms, busts, overconfidence, fragmentation and “a million decisions, big and small, with unforeseen consequences” that have resulted in the plummeting price of creativity in adland

When diversity doesn’t work

While a diversity of voices in the advertising industry is a necessity, a diversity of talent in other ways may be a hindrance to making great work, argues our ad correspondent Ben Kay

What does ‘the big idea’ really mean?

In his latest column, our advertising correspondent Ben Kay discovers that ‘the big idea’ means many different things to many different people, and proposes that a bit of definition may in fact be helpful to creatives

Ben Kay on AI and creativity

This month, our advertising correspondent reflects on how AI may infiltrate the creative department, and why, instead of fearing it, we should see it as a spur to reinvent the industry