Here our advertising correspondent Ben Kay discusses the role of the left-brain and the right-brain in creating advertising. There’s a place for both romanticism and classicism in ad land, he says
While a diversity of voices in the advertising industry is a necessity, a diversity of talent in other ways may be a hindrance to making great work, argues our ad correspondent Ben Kay
In his latest column, our advertising correspondent Ben Kay discovers that ‘the big idea’ means many different things to many different people, and proposes that a bit of definition may in fact be helpful to creatives
In both political discourse and the world of advertising, there’s a range of ideas that are acceptable to discuss. Here our ad columnist Ben Kay makes a case for radical thinking in order to challenge what is permissible
This month, our advertising correspondent reflects on how AI may infiltrate the creative department, and why, instead of fearing it, we should see it as a spur to reinvent the industry
Our advertising columnist reflects on the restrictions we tend to put on the activities ascribed to being a ‘creative’, and how if we relaxed those a little, it may lead to better work
For his latest column on advertising, our correspondent Ben Kay examines the tendency for everyone to pull in different directions when it comes to creating work, to the detriment of the whole industry
When crap films will always be remembered – and revisited – over the very best work that the advertising industry will produce, creatives need to think of other ways of leaving a legacy, says Ben Kay
In his latest column for CR, Ben Kay reflects on the often-tense relationship between creativity and data, and how ad agencies might stop the brain drain of talent to tech companies
In the first of a new series of columns for Creative Review, creative director and renowned ad blogger Ben Kay gives his view on the issue of the gender pay gap in the ad industry.