When crap films will always be remembered – and revisited – over the very best work that the advertising industry will produce, creatives need to think of other ways of leaving a legacy, says Ben Kay

In his latest column for CR, Ben Kay reflects on the often-tense relationship between creativity and data, and how ad agencies might stop the brain drain of talent to tech companies

In the first of a new series of columns for Creative Review, creative director and renowned ad blogger Ben Kay gives his view on the issue of the gender pay gap in the ad industry.