All creative pursuits benefit from guidelines for best practice, if only so they can be broken. Here our advertising correspondent Ben Kay turns to his LinkedIn companions to help construct some for marketing
To mark the start of the 2020s, we’ve asked a selection of our regular writers and columnists to offer up some predictions of what lies ahead for the creative industries. Here, our advertising correspondent Ben Kay hopes for a creative renaissance in marketing
Our advertising correspondent, Ben Kay, has recently launched his own agency, Invincible Unicorn. Here, he takes us through his experiences so far, both positive and negative
Paul Silburn, renowned copywriter and veteran of agencies including BBH, Leo Burnett, TBWA, and Saatchi & Saatchi, passed away last week. Here, colleague and friend Ben Kay reflects on his life and his work
It has become fashionable for agencies and studios to offer everyone a chance to share their views on projects – but does this make for better creative work? Our advertising correspondent Ben Kay is skeptical
Our advertising correspondent Ben Kay reflects on the unexpected opportunities that can come your way in a career, and why it’s important to always bring your A-game to all you do
Copy can often be overlooked in advertising in favour of the seduction of images. But in fact they are a creative’s most powerful weapon, argues Ben Kay
Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am
CR’s advertising correspondent Ben Kay muses on the crafting of copy for ads and the role this has in the wider creation of a campaign
Our advertising columnist Ben Kay blames Apple for the decline in standards of creativity in ad land. He’s not giving up his iPhone just yet though
Creating advertising that gets noticed is vital, yet this central point is all too often forgotten, says CR’s ad columnist Ben Kay
Ben Kay traces the combination of recessions, booms, busts, overconfidence, fragmentation and “a million decisions, big and small, with unforeseen consequences” that have resulted in the plummeting price of creativity in adland