Ben Kay

Ben Kay is the co-founder and Creative Director of Invincible Unicorn

On the creative benefits of boundaries

We’re living in a time of extreme restriction, which is affecting our lives in all ways, including how we work and create. But while this might appear a negative, here our ad correspondent Ben Kay explains the positive benefits that boundaries can bring

Ben Kay on why context matters

With so many options for where your ad might sit today, it can be hard to predict the context of how the audience will see it. But, as Ben Kay points out, this info can be vital for how you make it

Predictions for a new decade: Ben Kay

To mark the start of the 2020s, we’ve asked a selection of our regular writers and columnists to offer up some predictions of what lies ahead for the creative industries. Here, our advertising correspondent Ben Kay hopes for a creative renaissance in marketing