Does ASMR translate to public spaces?
A new exhibition at London’s Design Museum brings the internet phenomenon into a physical setting. We look at how effective it is, how the pandemic changes the proposition and what brands stand to gain
Spotify creates a series of tapestries for Florence + The Machine album launch
The tapestries, which are woven in Pre-Raphaelite style, are currently on display at the Dulwich Picture Gallery in London, and mark the release of Dance Fever
ShotByWomen
Why culture needs the female gaze
Diversity and inclusion are the hot topics of today, but when applying best practice to content, it’s not enough to simply show diversity in the output – it must be there in the creation too
Spike Lee directs Nike 50th anniversary spot
The director reprises his famed Mars Blackmon character for the ad, which provides a trip down memory lane, though with a twist
McDonald’s takes its anti-littering mission to Belgium
A new print campaign for the fast-food brand features not food but photos of bins, in order to encourage McDonald’s customers to be responsible with their rubbish
Cephas Williams launches campaign to take Black creatives to Cannes Lions
The Black British Network founder has launched a Crowdfunder campaign in order to offer more diverse creatives access to the renowned ad industry event
New animation The Feelings addresses mental health in frontline workers
Created for Mental Health Awareness Week, the film features a series of animated characters that articulate the very serious challenges frontline workers face
Patrick Osborne on pushing the boundaries of craft
We speak to the director about his recent experiments with real-time animation, and how technology more widely helps fuel his creativity
Why the creative industry needs Channel 4
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
New Lacoste campaign emphasises the brand’s ageless style
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
New ads for ‘healthier’ ice cream brand Halo Top send up self-care clichés
These surreal spots from creative agency Wolfgang and director Ulf Johansson offer a new perspective on ‘wellness’
Falmouth University
Why our future depends on creativity
In recent years, arts education has been underfunded and under-prioritised – but creativity is vital for our society’s survival
Why DAOs could be the future of brand values
The arrival of DAOs offers brands the chance to truly demonstrate their commitment to purpose and sustainability with full transparency. Lore Oxford from We Are Social examines their potential
Heineken campaign tackles gender bias in how people talk about football
The beer brand has released a spot highlighting women fans, along with a microsite combining stats for the men’s and women’s games
Pete Davidson stars in charming new H&M menswear campaign
The witty and quirky spots see Davidson showing off how clothing can elevate the most everyday of situations
Know me, know my spending power: The future of personalisation
While much talked about, creative and exciting uses of personalisation by brands are still fairly limited. Here we look at what technology might allow in the future