Channel 4 covers the UK in cakes to celebrate the return of GBBO
A series of installations, TV ads, and digital cake-inspired weather reports are appearing across the country as our minds turn to baking with the return of the Great British Bake Off
Truth Initiative launches spoof brand to highlight dangers of vaping
The US public health non-profit aims to help young people understand the effects that vaping can have on mental health via fake brand Depression Stick!
Lego releases new ads in its Rebuild the World campaign
The hugely popular children’s brand continues its quest to encourage kids to be creative with a new live action TV spot and series of posters
FKA twigs features in global campaign to help end violence against women
An animation created by GentleForces for the No More Foundation and Commonwealth Secretariat aims to raise awareness of the need for collective power to stop the violence one in three women experience in their lifetimes
Is creativity the secret to brand success in China?
MetaDesign group creative director Sally Anderson shares her insights from a decade of working in China, including why so many big brands try and fail to crack the Chinese market
How behavioural science could make branding better
Mark Hauser, applied behavioural scientist at branding agency The Team, discusses how psychology could create more effective, human-centred creative work
Is there room for ethics in design?
The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. But can ‘good’ clients and big business can ever live in harmony?
Farfetch collaborates with Magnum to create a fashion show of classic photography
The fashion brand invited musician FKA twigs, photographer Tyler Mitchell and architect/musician Carl Gerges, with support by writer and curator Antwaun Sargent, to choose images which represented timeless style