Why colour is vital for ads to pack an emotional punch
Colourist Toby Tomkins discusses the powerful role of colour to drive the emotional impact of ads, film and TV
BBC Winter Olympics ad is a 3D printed wonder
The trailer evokes the harsh conditions faced by the Olympians through a mix of stop motion animation, 3D printed sets, and in-camera effects. We hear from the director about how it was made
On’s new ad tells Olympian Akwasi Frimpong’s remarkable story
The film mixes documentary with graphic novel-style animation to tell how Frimpong became the first skeleton athlete from Africa to win an elite race
How to focus in a world of distractions
How can creatives manage their ‘whizzy’ brains, and is our pursuit of concentration doomed to fail? Illustrator and writer Ben Tallon discusses how to avoid the demons of procrastination, and still find time to let the brain percolate
Netflix joins forces with CALM to install ‘Benches of Hope’ across the UK
Created by agency Made By Blah to promote the final series of Ricky Gervais’ After Life, the benches aim to offer places for reflection and remembrance
Oatly launches cute but weird puppet campaign The New Norm&al Show
The miniseries of five video shorts was created by the ‘Oatly Department of Mind Control’, Nexus and Isle of Dogs puppet maker Andy Gent
Cleaning isn’t rocket science, says a deadpan new Kärcher campaign
The witty and hip campaign, created by ad agency Antoni, offers a counterpoint to over-the-top cleaning ads, with a series of films that celebrate the most basic vacuum cleaner features
Little Moons on building a cult food brand
Little Moons marketing director, Ross Farquhar, discusses how the mochi brand is “pushing the boundaries” of ice cream and what life looks like after going viral on TikTok during the pandemic