Braw Haus is a digital studio and talent agency set up by artists Justine Vilgrain and Patricia Gloum. We talk to the duo about developments in Web3 and why businesses don’t always have to follow a typical path
The environmental organisation is calling out Dove’s plastic problem by using the brand’s campaign film Toxic Influence for inspiration
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
Launched to coincide with World Suicide Prevention Day, the new campaign features an installation of thousands of balloons representing the young lives lost to suicide in the UK in the past decade
Online fashion and lifestyle retailer Zalando has launched its new brand positioning with a campaign called What Do I Wear? created by Wieden+Kennedy Amsterdam
Birkenstock’s chief communications officer explains why the multi-billion-dollar brand has never needed a marketing department in its 250-year history
In Meanwhile’s first piece of work for the brand, the agency is aiming to shake up the stale bingo sector with help from comedy music group The Midnight Beast
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
US-based experiential company verb is adept at creating unusual, fun and experimental moments for brands from Airbnb to Amazon. It’s time everyone knew their name
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The skincare brand’s first ever Super Bowl campaign signalled a new way to approach social-first campaigns. Here’s the story of its evolution
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry