Advertising

CR’s pick of the most creative work, plus stories from the ad industry

Tetris style pattern against a black background

Are specialisms dead?

And does it matter if they are? We ask a range of creatives about whether the industry is oversaturated with generalists, why this might seem to be the case, and what is lost and gained

Shutterstock - The Godfather

The art of getting it done

Viewing a TV show about the painful process of making the classic film The Godfather, TBWA\London’s CCO Andy Jex sees a number of parallels with life in adland