Rod Judkins’ Developing Your Creativity course explores techniques for generating ideas. Rachael Steven talks to him about why everyone from surgeons to bankers want to get creative
From its iPod silhouette campaign onwards, Apple’s advertising has had a strong link to music. We talk to Chris Pattinson, Music Supervisor at TBWA\Media Arts Lab, Apple’s ad agency, about the role that music plays for the brand and why being in its ads can be good for artists and the music industry too
A’ Design Award The World’s Most Coveted Design Accolade is calling for your entries – Enter Your Greatest Designs Before the Deadline
A’ Design Competition is one of the World’s most diffused international annual juried competition for design. The A’ Design Awards are held in many creative fields to recognize the very best designers from all countries in all disciplines. Entries to the competition are blind peer reviewed by an expert jury panel of experienced academics, prominent press […]
Once upon a time, most brands would have steered well clear of politics in their advertising. Not anymore.
In the first of a series of extracts from In Your Creative Element, a new book about creativity in business, creativity expert and Chief Spark at Now Go Create, Claire Bridges gives her advice for tackling the daunting prospect of a blank page. She advises how to identify the problem at hand and suggests tools that can be applied to a diverse range of problems – from ‘I need an idea right now’ to more complex challenges
Last year, D&AD and Leo Burnett launched New Blood Shift: a free 12-week night school for aspiring creatives without a degree. With the course now complete, we caught up with the class of 2016 to find out what they have learned – and whether Shift has prepared them for agency life