Parents find ingenious ways to hide their crisps in Walkers’ new ad
The brand’s latest campaign – created by AMV BBDO – shows parents going to extreme lengths to avoid sharing their favourite snacks
Elvie ditches the delicate euphemisms with its #freefrompee campaign
Cartoon characters and incontinence aren’t an obvious combo, but Mother somehow makes it work for Elvie’s #freefrompee campaign – which uses psychedelic animation to tackle taboos around bladder weakness
Channel 4 embraces the public’s complaints in a new ad
For the broadcaster’s new Complaints Welcome campaign, presenters like Big Narstie, Kevin McCloud and Grayson Perry turn the public’s ludicrous, often abusive comments into a defiant statement on their individuality
Looks Like Me is the casting agency striving for inclusivity
After her daughter began questioning her own identity at the age of three, Selma Nicholls launched an agency promoting diverse talent in ads and on-screen
Why words are vital to advertising
Copy can often be overlooked in advertising in favour of the seduction of images. But in fact they are a creative’s most powerful weapon, argues Ben Kay
Is adland’s lazy gender stereotyping finally over?
The recent ASA rulings against Volkswagen and Mondelez suggest that the days of sexist ads might be coming to an end. But are the rules too draconian, as critics claim, or is this the push advertising needs?
Hinge’s new campaign shows why it’s “designed to be deleted”
Created by Red Antler, the series of ads introduce us to Hingie, an endearing, fluffy app icon who meets his demise while playing cupid for a number of blossoming romances
Can AR help save retail?
AR is much talked about, but we rarely hear how it can be used creatively for brands. Here, Stink Studios’ James Britton examines the exciting and inventive possibilities for AR in retail spaces