Closing the class gap in the creative industries
Despite urgent calls for diversity, the creative industries remain overwhelmingly middle class. We look at what can be done to allow new voices in
Does advertising education need a rethink?
We talk to former Watford Advertising Course leader Tony Cullingham and BBH’s Helen Rhodes about bringing back the agency’s scheme, Barn, in a new format that responds to what the industry needs now
Creative Review launches new virtual talk series
Why Creativity Matters is free to attend and will take place live from September-December. It will look at how brands and businesses can use creativity and design to survive our changing times
German Cancer Aid rethinks the beach warning flag to tackle melanoma
Heimat Berlin collaborated with the charity on the flag design, which alerts beachgoers to the harmful effects of UV radiation
If brands want to appeal to Gen Z, why do so few agencies talk to them?
Tag Agency takes the logical, and community-driven, step of connecting brands with young people and giving them a much-needed platform to get their voices heard
Lego celebrates 90th birthday with wide-ranging global campaign
The much-loved brand enters its tenth decade with a series of celebrations across the world, including films featuring stars from Yotam Ottolenghi to Alicia Keys
Behind the scenes at Queer Britain
We speak to the co-founder of the UK’s first LGBTQ+ museum about the challenges of bringing it to life, and how brands can support queer communities without rainbow washing
KFC’s new ad: no dialogue, just chicken
Ogilvy Johannesburg and director Sam Coleman play up the greasy seduction of a bucket of chicken with an atmospheric ad dedicated to the torture of waiting
Google’s new campaign shows us how to “internet better”
Aimed largely at Gen Z, the tech giant’s new PSA is being brought to life primarily on YouTube and TikTok
What’s the value of awards?
The design and advertising industry has a plethora of award schemes. Here we examine what part they play in the industry and in the success of creative businesses
H&M launches new brand H&M Move with Jane Fonda and JaQuel Knight
The inclusive fitness brand draws on Fonda’s days as a fitness guru to encourage everyone to get moving in H&M’s new gear
Butcher Billy channels 1980s horror for his Stranger Things posters
The Brazilian illustrator drew on the pulpy imagery of Stephen King book covers and vintage posters for a set of season four teaser visuals for the show
Saatchi & Saatchi revives pregnant man to protest US anti-abortion rulings
The new artwork revives the agency’s iconic 1970 campaign with the face of anti-abortion US Supreme Court Justice Samuel Alito
Will Netflix spark a rebirth in great ads?
Netflix has recently announced that it will offer a lower-priced subscription featuring advertising. Here, Ben Kay explores what opportunities it might offer the ad industry
HP leans into the hybrid working debate in new ad
The tongue-in-cheek campaign sticks two fingers up at office-based working, while demonstrating the joys of the flexible life
A snapshot of humankind in Royal Ontario Museum ad
The museum’s new film takes viewers on a whistle-stop tour of the last 4.6 billion years on Earth through the eyes of an unborn child