The best advertising work, how it was made, who made it and why

BBC World Cup

How the BBC World Cup film was made

To promote its coverage of the forthcoming football World Cup, the BBC has made an animated trailer created entirely in embroidery. We talk to BBC Creative and director Nicos Livesey about how it was made.

The most difficult shoot I ever art directed

For our Photo Week series here on CR, we asked art director Paul Belford to write about the most memorable photo shoot he was ever involved with. It involves The Economist, a photo-finish camera and a box of live rats