A killer brief can make the difference between good and great creative work, writes Claire Bridges. It must tell your team where you are now and where you want to be
While most brands go for festive sparkles in their Christmas ads, Penny tackles the gloomy, but very real, subject of families who are estranged.
Sainsbury’s eschews the trend for creating a ‘Christmas special’ ad this year, and instead releases a festive singalong version of its already established campaign. It does feature an appearance from Kermit the Frog though.
Mobile video has exploded: mobile video consumption is increasing exponentially on Facebook and mobile is where customers watch everything from video adverts to branded content – so it’s time to adapt your content to match. People overwhelmingly prefer shorter adverts to longer ones. But on mobile, consumption is fast and attention is short, so the […]
After a week of teasers and hype, the John Lewis Christmas ad is out today, and stars a lovable monster created by director Michel Gondry.
VCCP’s Voices campaign for building society Nationwide takes a radical approach to storytelling in advertising: all the scripts were written by poets, who deliver them straight to camera in a stripped back, soundtrack-free, intimate style