In a world of ‘purpose-driven’ marketing and grandly ambitious big ideas to change the world, sometimes it’s good to see and ad that’s happy just to try to sell you something – and make you laugh at the same time.
Cadbury’s new Mum’s Birthday spot is sweet and well-made but trying to equate the brand’s new marketing strategy with the genuine philanthropy of its founders is absurd
Last week a new army recruitment campaign caused a furore after a series of animations were released. Now that the full campaign is out, it’s slightly difficult to see what all the fuss was about.
A new print ad for Ikea features an unexpected pee-based twist.
The IPA’s annual Diversity Survey reveals an improving picture in the UK’s ad agencies, but there is still much to do before the industry reaches the targets it has set itself
Diversity is an urgent ideal for many creative companies. But how can it be achieved? Here, as part of our New Year New You series of articles with advice on how to kickstart your work life and creativity in 2018, Diana Tickell, CEO of the advertising and media industry body NABS, offers ten tips for creating a truly diverse workforce.
Wieden + Kennedy New York has teamed up with artists Maurizio Cattelan and PierPaolo Ferrari to create this vibrant campaign for OkCupid, which tackles some of the downsides of dating apps.