Advertising

The best advertising work, how it was made, who made it and why

KFC: Why it pays to be brave

KFC has weathered significant storms this year, with the help of clever and upfront advertising. We talk to Hermeti Balarin, ECD at KFC’s agency Mother, about advertising in a crisis, and how mutual respect between brand and agency is still essential in making great work

Is creativity in need of rescue?

In his book Against Creativity author Oli Mould questions whether being ‘creative’ means becoming a cog in the machine. CR met with him to discuss how creativity can become more than part of a production line