Advertising

The best work, how it was made, who made it and why

How to do good work

Studio Thomas.Matthews has put sustainability at the heart of its design practice and working environment. Mark Sinclair talks to its co-founder Sophie Thomas about creativity as an agent for change

Japanese design idea, Paro the seal, meant to comfort the elderly

Japan: designing a society for all

Faced with the challenges of becoming the ‘oldest’ society in the world, Japan has embarked on a mission to adapt universal design principles to its unique culture, a process which has seen unprecedented collaboration among its major brands

Why mums mean business

If advertising – and the wider creative industry – wants a more diverse workforce, it needs to provide a better path for mothers to return to work after having children. Ali Hanan explains how her Creative Equals Returnships programme is doing just that

Tackling the daunting prospect of a blank page

In the first of a series of extracts from In Your Creative Element, a new book about creativity in business, creativity expert and Chief Spark at Now Go Create, Claire Bridges gives her advice for tackling the daunting prospect of a blank page. She advises how to identify the problem at hand and suggests tools that can be applied to a diverse range of problems – from ‘I need an idea right now’ to more complex challenges

What the class of D&AD’s New Blood Shift did next

Last year, D&AD and Leo Burnett launched New Blood Shift: a free 12-week night school for aspiring creatives without a degree. With the course now complete, we caught up with the class of 2016 to find out what they have learned – and whether Shift has prepared them for agency life

Choose Trainspotting

T2 Trainspotting: What would you choose?

Trainspotting’s famous Choose Life speech has had an update for the sequel. Could you write a better version? Write your 2017 Choose Life speech for us and you could win a limited edition Trainspotting screenprint

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