The best advertising work, how it was made, who made it and why

The brands taking sustainability seriously

Going green is set to be big business in the coming years, thanks to huge demand for products that are also good for the planet. We speak to Ikea, Ren and Freitag about their approach to sustainability, and how to spot the brands that are simply jumping on the bandwagon

A future without brand purpose

If we’re serious about brands doing less harm and more good in the world, then we need to drop the flawed idea of brand purpose – and retain the good intentions behind it