So you want to be a… makeup artist
Marie Bruce has worked on campaigns for Kenzo and Prada as well as shoots for Pylot, i-D and Refinery29. We talk to her about learning her craft, starting out in the industry and the demands of the job
What do we mean when we talk about the craft of copywriting?
CR’s advertising correspondent Ben Kay muses on the crafting of copy for ads and the role this has in the wider creation of a campaign
The wonderful work of Elliot Dear
Elliot Dear has created brilliantly crafted ads and music videos for Jon Hopkins, John Lewis and the BBC. We talk to the director about his route into filmmaking, coming up with ideas and creating animated worlds
The New York Times spotlights local stories in new campaign
The New York Times transforms storefronts as part of a new experiential campaign, The Truth Is Local, which highlights the paper’s reporting in each of the city’s boroughs
Cute or creepy? Evian’s dancing babies return
Evian’s famous babies are back – and this time, they’re vocal – in a campaign that features tiny voguers, tennis players and bikers
Why taking decisions is taking control
In this extract from his book No Bullshit Leadership, Chris Hirst, Global CEO of Havas, explains why decisiveness is vital to great creative leadership
Dave Buonaguidi on making noise beyond adland
Ahead of the release of his new book Blah! Blah! Blah! Dave Buonaguidi talks to CR about the modern ad industry, how people can stand out without awards, and how creativity has been lost in a climate of fear
VW repurposes classic ads to come clean about emissions
Following its 2015 emissions scandal, VW finally faces the music in a new campaign that plays on the brand’s timeless Lemon and Think Small ads, along with a remorseful film marking “a new era of electric driving”