“It’s only advertising. We’re selling stuff to people. We’re not rock stars, we’re not doctors, we’re selling stuff to people in as fun and as engaging a way as possible.”
Alex Daly, known as “The Crowdsourceress” for her success in crowdfunding, just launched a book with the same name. Here, she shares excerpts from the final chapter about becoming a startup founder. Alex also includes helpful tips for entrepreneurs who have just crowdfunded, or are starting a business of their own. Be sure to grab a copy of her book to learn more.
A new edition of George Nelson’s insightful 1977 book, How to See, shows how visual literacy can be learned –and its teachings have never been more needed
The award-winning director talks to CR about addressing adland’s gender imbalance and making her voice heard in a male-dominated industry
In this third extract from In Your Creative Element, a new book about creativity in business, creativity expert and Chief Spark at Now Go Create, Claire Bridges shares her advice for how to balance your head and your heart when evaluating your own, or someone else’s creative ideas and when to convene a Murder Board…