Andrex tells us to ‘Get Comfortable’ in toilet taboo-breaking ad
Created by FCB London and directed by Andreas Nilsson, the spot encourages people to have a healthy relationship with their everyday bodily functions
Opinion and analysis from the world of corporate identity
Created by FCB London and directed by Andreas Nilsson, the spot encourages people to have a healthy relationship with their everyday bodily functions
Content designer Rosie Wanek, who recently worked on the Home of Carlsberg experience, talks about the value of brand experiences and the elements needed to make them successful, plus how they’ve shifted focus over the years
From ‘high-class debs’ to ‘high-street girls’, Biba was adored by many in its heyday. A new exhibition in London examines the lasting influence of the brand and the legacy of its founder
Brands offering boring messages about sustainability are missing the opportunity to create real change, says Pippa Morris, head of strategy, Revolt
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
The Bradford 2025 visual identity seeks to create a sense of ‘one Bradford’, and features a heart-shaped logo inspired by local place naming conventions
The book traces Belstaff’s century-long journey from motorcycle apparel brand to coveted fashion label, and complements a wider brand campaign marking its centenary
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am