A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
As a part of our Annual 2019 coverage we speak to Chris Chapman, Head of Art at Droga5, about designing a visual identity which communicates diversity and inclusivity
The NSPCC has partnered with the famous department store to create Fashion Re-Told – a luxury pop-up that reimagines the charity shop experience
As a part of our Annual 2019 coverage Rachael Steven meets Superimpose, the East London creative agency that counts adidas, Childish Gambino and Burberry among its clients
National Geographic has successfully used social media to transform its fortunes. As a part of our Annual 2019 coverage, Tom Seymour looks at how it became the first brand to top 100 million Insta followers