Branding

Opinion and analysis from the world of corporate identity

How design is bringing new places to life

The past year has created a new emphasis on our surroundings, leading to an acute awareness of whether areas really serve their communities. We explore how place branding and marketing have been adjusted to reflect this

Ode to the cassette: a mixtape of emotions

The cassette tape changed our relationship with music in ways that are still playing out today. Here, MassiveMusic’s Marijn Roozemond reflects on how it opened up our ways of listening to, making, and sharing the songs we love, plus what brands can learn from this

How to create a charity

The people behind suicide prevention charity CALM are launching a new helpline aimed at supporting women and girls. We look at how it’s been devised and what the service is doing differently