A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
It’s one of the most contentious practices in the creative industries, yet is still widely accepted as the norm. Malcolm Garrett, Creature’s Stu Outhwaite-Noel and ustwo Design Director Helen Fuchs pitch in on the pitching debate
Designed by Marina Willer, the new identity centres on a colourful tree symbol which represents the different branches of work that the festival’s organisers carry out today
Google’s new gaming platform Stadia enters a crowded market that is renowned for strong branding and marketing. James Greenfield examines what its design identity says about its offering
It was the most downloaded iOS app of 2018, and it’s growing rapidly as more and more people get hooked on its winning formula of music and shortform video. CR investigates whether brands should get ready to jump on the TikTok bandwagon
Our design correspondent Daniel Benneworth-Gray ponders the value of a university education. Is his work suffering because he didn’t do a formal design degree?
Design studio Lovers has given the North London institution a modern facelift based on its rich cultural history, introducing a distinctive custom font and a brighter colour palette
Created by Mother, the poster-led campaign features handwritten messages by men who have previously gone to Samaritans for support, and coincides with the launch of the charity’s new brand identity
New brand Manual tackles the potentially tricky topics of erectile dysfunction and hair loss, using clever design and witty advertising to set it apart