Opinion and analysis from the world of corporate image and identity

Sea Design’s “human, soft and friendly” Callcredit rebrand

London-based agency Sea Design has recently rebranded analytics and software company Callcredit, creating designs that aim to position the brand as “a contemporary and vibrant business within a crowded sector.” Sea worked with the UK Callcredit team and consultants Crimea River on the project, which looked to reposition the brand as well as creating a […]

Gradwatch 2017: D&AD New Blood Awards Pencils announced

The winners of this year’s New Blood Awards have been announced, with accolades handed to projects as varied as a hand-drawn animation for The National Autistic Society, a fabric labelling campaign challenging beliefs around British identity, and a typographic system aiming to help promote Chinese gender quality. For the 2017 event, D&AD awarded a total […]

Sagmeister on beauty

After his investigations into happiness, Stefan Sagmeister’s new obsession is beauty, on which subject his studio is creating a major exhibition (see statement below). In contrast to the rationalism of Modernism, beauty can be seen as indulgent or decadent but, Sagmeister argued in a talk at the D&AD Festival, the formal can also be functional. CR’s Patrick Burgoyne interviewed Sagmeister on the topic following his talk. What follows is a transcript of their discussion

Mark Wickens: a tribute

As one of the founders of Wickens Tutt Southgate and latterly Brandhouse, Mark Wickens helped build one of Britain’ most successful design consultancies – one that played a significant role in the establishment of a British design ‘industry’