A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
A new book from graphic designer and educator Martin Lorenz looks at why systems, not logos, are the future of graphic design
Typography from the 19th century formed the starting point of the studio’s rebrand, which creates a “clear, confident voice” for the social engagement platform
The media agency’s updated identity dials down the purple palette in favour of multicoloured, ‘elastic’ new branding
The new identity design by JKR emphasises the logo’s ampersand, coinciding with the brand’s push to show progressive ideals
As the 2022 number of seconds before potential apocalypse is announced, Michael Bierut and other designers discuss the history of one of the most important pieces of 20th century information design
Superunion is behind the rebrand for the Swiss public service broadcaster’s sports division, which is designed to appeal to people’s national sporting pride
The studio’s branding reflects the women-focused NFT community’s more inclusive approach, as well as the idea of individual token holders working together
Already a D2C success story in the realm of bedding, Brooklinen saw an opportunity to expand its business by building a better pillow brand