Branding

Opinion and analysis from the world of corporate image and identity

Welcome to Vitra world

Its home features a ‘collage’ of buildings from some of the world’s great architects and hosts hundreds of thousands of visitors a year, while its Chairman Emeritus talks of a mission to use design to change the world for the better: at Swiss furniture company Vitra, ‘brand purpose’ is not just glib marketing speak. Patrick Burgoyne visits the Vitra Campus in Weil Am Rhein and talks to Chief Design Officer Eckart Maise about its creative process and the company’s longstanding marriage of culture and commerce

Polaroid Originals: the revival of the classic instant camera

Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2. We talk to creative director Danny Pemberton about returning to the name and how he turned to the classic Polaroid archive to created the identity for the new brand.

10 things to do at London Design Festival

London Design Festival kicks off next week with over 400 events taking place in nine districts across the capital. We’ve rounded up 10 great things to see and do – from an exhibition of rare graphic works by Otl Aicher to a showcase of Indian design and a talk from Harry Potter designers MinaLima… Enjoy […]

&Smith enlists 14 illustrators for new Liberty London British food range designs

Luxurious London department store Liberty London has launched its first British food range, with the identity and packaging designs created by &Smith. The branding agency worked with 14 illustrators – Billy Clark, Caroline Magnère, Dave Anderson, Guy Catling, Hani Abusamra, Jordan Andrew Carter, Louise Lockhart, Margaux Carpentier, Mr Gordo, Rob Bailey, Rob Lowe a.k.a Supermundane, […]

Pentagram work for The National takes wry look at corporate branding

New York-based Pentagram partner Luke Hayman has collaborated with The National on designs for their new record Sleep Well Beast, working across the sleeve design and promotional materials ranging from t-shirts to more unexpected items, like staplers and sellotape dispensers. The band counts not one but two members with graphic design-related backgrounds, with bassist Scott Devendorf having […]