Branding

Opinion and analysis from the world of corporate identity

Creative leaders on free pitching

It’s one of the most contentious practices in the creative industries, yet is still widely accepted as the norm. Malcolm Garrett, Creature’s Stu Outhwaite-Noel and ustwo Design Director Helen Fuchs pitch in on the pitching debate

Is it time to get on TikTok?

It was the most downloaded iOS app of 2018, and it’s growing rapidly as more and more people get hooked on its winning formula of music and shortform video. CR investigates whether brands should get ready to jump on the TikTok bandwagon