A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
In a departure from its usual format, the Design Museum’s Designs of the Year show takes visitors on a chronological journey from early 2019 up to January of this year – when the full scale of the coronavirus crisis was just beginning to emerge
For the next in our series looking into what makes for a successful creative partnership, we speak to still life photographer Jess Bonham and set designer Anna Lomax about how they combine two contrasting styles
As the Australian Centre for the Moving Image enters a new era, the museum has revealed a fresh look created by design studio North
The Cevallos Brothers have been creating signs for the small businesses of New York City for over 40 years, but only recently have reached wider acclaim via Instagram. Here, CR gets an insight into their creative journey
Continuing our series on creative partnerships, RBI global CMO Fernando Machado and Pancho Cassis, global CCO at agency David, reveal how 5am WhatsApp chats, lawyers and healthy arguments go into Burger King’s award-winning work
Facebook’s vice president for Northern Europe discusses his personal experience of being diagnosed with dyslexia when he was at school, and why he’s a vocal advocate for neurodiversity in the workplace