Branding

Opinion and analysis from the world of corporate identity

A conversation about sex and taboos

Hanx co-founder Farah Kabir and Ferly’s Anna Hushlak reflect on society’s discomfort with discussing sex and pleasure, why we need to create new spaces for discussion, and the risks brands face when taking on taboos While high-profile ad campaigns from feminine hygiene brand Libresse or razor brand Billie have signalled progress on tackling body taboos, […]

How I Got Here: Gail Anderson

We talk to designer, writer and educator Gail Anderson about the mentors who shaped her career, diversity in the industry and her ever-growing collections of ‘things’

The changing face of healthcare branding

With a wave of brands sidestepping corporate cliché in favour of warm and friendly identities, are we finally beginning to see a shift in healthcare branding? We take a look at the companies that are taking a different approach

An oral history of Wipeout

When Wipeout landed in 1995, it blew away the competition with its mix of futuristic gameplay, banging techno and crisp graphics – courtesy of The Designers Republic™. Here we delve into the story behind the title’s visual identity