A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
CR speaks to three creatives to find out how to create a supportive working environment for everyone, and the responsibility the creative industry has in telling stories that go beyond the binary
We explore how brands can create more inclusive products and campaigns – and ask whether gendered branding and ads are still relevant in 2020
When it comes to work, it’s often a complicated relationship. CR investigates how you know when the spark of love for your job is gone, and what it takes to get the magic back
Mixing business and pleasure isn’t always a bad idea – in fact, some swear by it. We speak to three creative couples about the unparalleled benefits that this kind of relationship can bring, how to avoid disasters and the value of letting go of barriers
The agency has created a new identity and website based around the concept of home, representing the charity’s focus on providing comfortable and homely environments for cancer patients and their families
The brand has teamed up with ad agency BETC for its latest campaign, which aims to present a “relatable, real and aspirational” vision of beauty
Whether you’re tackling a difficult subject or keen to inject life into a brand, illustration is a powerful way to communicate. We delve into the dos and don’ts of incorporating it into branding
Returning to Cape Town from February 26-28, the annual design conference has completed its 2020 line-up with new speakers from Google Creative Labs, adam&eveDDB, Led by Donkeys and more