A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
The candles feature the scents that three refugees, from Syria, Iran and Nigeria, personally remember from home. All profits from the sales will go to the charity Choose Love, to help those fleeing war, persecution and the impact of climate change
Despite the dominance of digital, the humble sketchbook is still a vital tool in making creative work. Here, we speak to three creatives about how working in a sketchbook is an important part of their process and also their favourite books to work in
Envisioned as a ‘journal of adjacencies’, Fondata brings the wine importer’s passion for the vine to life on the printed page and beyond
Yorkshire-based agency Peter & Paul has worked on the branding for the city’s year-long celebration of creativity in all its forms
As part of Coventry’s UK City of Culture, CineCov will turn the whole city into a cinema over the next 12 months, taking over parks, community centres, churches and towpaths