Wales has seen a significant increase in overseas visitors since the launch of a new marketing campaign and national branding by Cardiff and Amsterdam agency Smörgåsbord. Creative director Dylan Griffith talks us through the challenges and steps involved in creating a brand identity for the country
In just over a decade, YouTube has gone from an idea three guys had to make it easier to search for video, to a key pillar in the product portfolio of the second most valuable brand on the planet. It’s the world’s leading video platform, with 400 hours of content uploaded each minute and one billion […]
When designer Christopher Doyle issued a heartfelt plea for designers to ‘try to be new’ on Twitter it prompted an impassioned debate on the role of originality in creative work. CR talks to Doyle about what sparked the debate and his own views on whether it is still possible to be entirely original and, if so, why we should try
I held an impromptu meeting in a no-tech willow hut yesterday. As odd as that concept may sound, it actually worked really well. And it’s not the first time an unusual breakout area has aided my work either by giving me a much-needed break from my screen or a relaxed environment to meet and collaborate […]
CR enjoys a sweary chat with Nils Leonard about Uncommon, the new start-up studio he’s launched with former Grey London colleagues Natalie Graeme and Lucy Jameson, and why he thinks the ad network culture it was born out of is unsustainable in its current form.
The team behind the reissued NYCTA Standards Manual have a new subway-related book out, documenting objects associated with the system, from tickets to maps and merch
After a period of extreme turbulence, the Co-op is rebuilding, putting membership back at its core. We talk to Group Design Director Ben Terrett and Head of Digital Engagement Gail Lyon about how a digital mindset is also key to its renewal
A new book, designed by Foxtrot Papa, tells the stories of notable Defender and Series owners through original photography, design sketches and hand-lettering
Its home features a ‘collage’ of buildings from some of the world’s great architects and hosts hundreds of thousands of visitors a year, while its Chairman Emeritus talks of a mission to use design to change the world for the better: at Swiss furniture company Vitra, ‘brand purpose’ is not just glib marketing speak. Patrick Burgoyne visits the Vitra Campus in Weil Am Rhein and talks to Chief Design Officer Eckart Maise about its creative process and the company’s longstanding marriage of culture and commerce
Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2. We talk to creative director Danny Pemberton about returning to the name and how he turned to the classic Polaroid archive to created the identity for the new brand.
London Design Festival kicks off next week with over 400 events taking place in nine districts across the capital. We’ve rounded up 10 great things to see and do – from an exhibition of rare graphic works by Otl Aicher to a showcase of Indian design and a talk from Harry Potter designers MinaLima… Enjoy […]
Luxurious London department store Liberty London has launched its first British food range, with the identity and packaging designs created by &Smith. The branding agency worked with 14 illustrators – Billy Clark, Caroline Magnère, Dave Anderson, Guy Catling, Hani Abusamra, Jordan Andrew Carter, Louise Lockhart, Margaux Carpentier, Mr Gordo, Rob Bailey, Rob Lowe a.k.a Supermundane, […]
New York-based Pentagram partner Luke Hayman has collaborated with The National on designs for their new record Sleep Well Beast, working across the sleeve design and promotional materials ranging from t-shirts to more unexpected items, like staplers and sellotape dispensers. The band counts not one but two members with graphic design-related backgrounds, with bassist Scott Devendorf having […]
YouTube has unveiled a logo redesign, alongside a new look for its desktop site, billed as an “evolution not a revolution” by the brand.