A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
The US streaming platform has updated its design system to offer a more unified experience and reflect the ancient proverb that inspired its name
The online supermarket’s updated identity taps into our nostalgia for the paper bags and price labels of traditional grocery stores
With It’s Finger Lickin’ Good temporarily on hold, the fast food brand is trying on some alternative slogans for size – and they’re ones you’ll already be familiar with
Bureau Borsche is responsible for the updated visual identity, which is tailored for digital environments and, according to the club, aims to “establish itself as an icon of culture as well as sport”
The logo, which features an angular version of a two and six, drawn in a single movement, was decided by a popular vote held online
The past year has created a new emphasis on our surroundings, leading to an acute awareness of whether areas really serve their communities. We explore how place branding and marketing have been adjusted to reflect this
The cassette tape changed our relationship with music in ways that are still playing out today. Here, MassiveMusic’s Marijn Roozemond reflects on how it opened up our ways of listening to, making, and sharing the songs we love, plus what brands can learn from this
The people behind suicide prevention charity CALM are launching a new helpline aimed at supporting women and girls. We look at how it’s been devised and what the service is doing differently