A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
Wieden+Kennedy Tokyo has teamed up with the Swedish furniture behemoth on its first ever clothing and accessories collection – complete with virtual models and barcode t-shirts
The brand identity for Coventry Moves embraces the city’s past, present, and future, and contains icons and shapes inspired by brutalism and modernist architecture
University of Arts London is launching a graduate showcase of work from across its six colleges, as well as a virtual events series on the challenges facing the creative industries, and the role of the arts in addressing societal and cultural issues
The RCA2020 website features work by 850 graduates from around the world, and individual projects have been grouped together by theme with the help of high-profile guest curators including Es Devlin and Edward Enninful