Branding

Opinion and analysis from the world of corporate identity

Beyond: Rebranding funeral care

London agency SomeOne has created a surprisingly cheerful identity for funeral comparison service Beyond – one that avoids clichés and sympathy in favour of a bold colour palette and a friendly mascot

D&AD New Blood Award Winners 2018

The winners of the D&AD New Blood Awards for 2018 have been announced. This year saw 194 Pencils awarded, including four White Pencils and just one Black, for a project addressing social housing created for the Nationwide and Shelter brief

How I Got Here: Patrick Duffy

Designer Patrick Duffy has worked everywhere from ad agencies like Fallon through to in-house teams at Airbnb and Dice, where he’s just taken on the new role of creative director. Here he explains how he got there

So you want to set up a design festival?

Following the first edition of the Birmingham Design Festival last month, we speak to co-directors Daniel Alcorn and Luke Tonge about not having a life for nine months, plane-related near disasters and giving the city’s creative community something to shout about

Sascha Lobe: Pentagram’s Newest Partner

Graphic designer Sascha Lobe joined Pentagram’s London office in June, after almost two decades running communications studio L2M3 in Stuttgart. We talk to Lobe about his background, his approach, and what he brings to one of the world’s best-known design firms