A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
As a part of our Annual 2019 coverage we speak to Chris Chapman, Head of Art at Droga5, about designing a visual identity which communicates diversity and inclusivity
Nike’s Dream Crazy, featuring Colin Kaepernick, and the Xbox Adaptive Controller are among the Black Pencil winners at this year’s D&AD Awards
The NSPCC has partnered with the famous department store to create Fashion Re-Told – a luxury pop-up that reimagines the charity shop experience
The Manchester-based design agency showcases the versatility and creative possibility at the heart of Foilco’s product range
As a part of our Annual 2019 coverage Rachael Steven meets Superimpose, the East London creative agency that counts adidas, Childish Gambino and Burberry among its clients
The V&A’s new exhibition Food: Bigger than the Plate illustrates the way design influences the way food is perceived – and how it’s making the food industry fairer than ever before
National Geographic has successfully used social media to transform its fortunes. As a part of our Annual 2019 coverage, Tom Seymour looks at how it became the first brand to top 100 million Insta followers
Bakery chain Greggs is thriving, thanks in no small part to its cheeky approach to branding and marketing. As a part of our Annual 2019 coverage, Emma Tucker finds out why the brand’s no-nonsense attitude works so well