Branding

Opinion and analysis from the world of corporate identity

The Gentle Monster experience

Eyewear brand Gentle Monster is known for its unconventional approach to store design. We spoke to Head of UK and Europe Gary Bott about its newly opened London store and creating physical spaces that surprise and delight

Destination: Coal Drops Yard

Coal Drops Yard is a spectacular new shopping hub, opening next month in London’s King’s Cross and housed in two repurposed Victorian warehouses. As part of our shopping week on CR, we talk to architects Heatherwick Studio about how it was created

Can creativity save the British high street?

This week on the CR website, we are focusing on shopping. As the high street faces another round of dismal profits, retailers at risk, and last ditch attempts at reinvention, we ask if creativity can really rescue struggling British stores

Nice ad, shame about the planet

Though unimaginable once, cigarette advertising was effectively banned in the UK. Is it now time to introduce a similar ban on products that harm our planet? asks Naresh Ramchandani