Branding

Opinion and analysis from the world of corporate image and identity

Illustration by Refinery29 senior designer @byisabel to promote Be Bold For Change, an event hosted by Refinery29 to mark International Women's Day

How to overcome self-doubt and be a creative leader

Speaking at D&AD Festival in London this week, Refinery29 co-founder and Executive Creative Director Piera Gelardi shared some advice for overcoming creative block, adapting to uncomfortable situations and identifying the conditions that lead to great ideas

The winners of the D&AD Awards 2017

A look at the most successful projects and agencies at the 2017 D&AD Awards – including an innovative tourism campaign for Sweden and a Braille smart watch for blind people

A manifesto for the creative industries

With the general election just six weeks away, the Creative Industries Federation has published a manifesto outlining how political parties can help nurture and grow the UK’s creative sector. Recommendations include a new visa system for skilled workers and better careers guidance for young people

D&AD Festival 2017: what to see

The second D&AD Festival promises “three days of immersion in creative excellence”. Here’s our round-up of what’s on offer

Becoming a startup founder – advice from the Crowdsourceress

Alex Daly, known as “The Crowdsourceress” for her success in crowdfunding, just launched a book with the same name. Here, she shares excerpts from the final chapter about becoming a startup founder. Alex also includes helpful tips for entrepreneurs who have just crowdfunded, or are starting a business of their own. Be sure to grab a copy of her book to learn more.

Ideas and how to kill them – tools to help evaluate creative ideas

In this third extract from In Your Creative Element, a new book about creativity in business, creativity expert and Chief Spark at Now Go Create, Claire Bridges shares her advice for how to balance your head and your heart when evaluating your own, or someone else’s creative ideas and when to convene a Murder Board…

How to build a fashion brand: lessons from & Other Stories

After six years as creative director at & Other Stories – the H&M-owned global fashion brand she co-founded in 2010 – Sara Hildén-Bengtsson has left to set up a design and concept studio for retail brands. Here, she shares the key to & Other Stories’ success and offers some advice for creating a great customer experience

Transforming London’s poshest grocer

Seen by some as fusty, just for tourists, Christmas gifts or the elite, Fortnum & Mason presented some serious challenges for Customer Experience Director Zia Zareem-Slade. She tells CR how she set about updating one of the UK’s oldest and best-known brands