A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
Murlo talks to CR about storytelling, balancing music production and visual art, and the mythical references behind his last album, Dolos
As part of an ongoing collaboration with Warner Bros and its other divisions, Emily Oberman has worked on a more modern visual identity and brand strategy for the entertainment giant
Hanx co-founder Farah Kabir and Ferly’s Anna Hushlak reflect on society’s discomfort with discussing sex and pleasure, why we need to create new spaces for discussion, and the risks brands face when taking on taboos While high-profile ad campaigns from feminine hygiene brand Libresse or razor brand Billie have signalled progress on tackling body taboos, […]
We talk to designer, writer and educator Gail Anderson about the mentors who shaped her career, diversity in the industry and her ever-growing collections of ‘things’
A timely new publication explores the last century of activist imagery, exploring the role artists and designers have played in protest movements of all kinds
With a wave of brands sidestepping corporate cliché in favour of warm and friendly identities, are we finally beginning to see a shift in healthcare branding? We take a look at the companies that are taking a different approach
When Wipeout landed in 1995, it blew away the competition with its mix of futuristic gameplay, banging techno and crisp graphics – courtesy of The Designers Republic™. Here we delve into the story behind the title’s visual identity
The branding aims to differentiate Facebook the company from Facebook the app and bring greater transparency and cohesion