A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
European channel ARTE TV has launched a new series of charming idents created by Superunion, which are designed to give a nod to its position as a cultural hub
London’s Royal Docks is set to be transformed over the next 20 years, in what is billed as one of the UK’s biggest regeneration projects. We talk to design studio dn&co about creating a brand identity for the area
On Road is ditching clichéd, millennial market research spiel for an open and honest dialogue with young consumers. We talk to the studio’s founders about working on Nike’s Nothing Beats a Londoner ad, and why research should never feel transactional
As WeTransfer’s editorial website, WePresent, celebrates its first birthday, Editor Rob Alderson reflects on how brands are now less “guarded and precious” in what could be a new era for branded content that evokes a bygone era of long-form journalism
The Canadian brewery worked with agency One Twenty Three West on a range of beers designed to raise awareness and funds for endangered orcas
Elvie has brought some much-needed innovation to women’s health tech – along with a tongue-in-cheek approach to advertising. We talk to Elvie’s Darren Goode and Mother ECD Ana Balarin about the brand’s approach
Here Design has created a multi-coloured visual identity for Somerset House’s Get Up, Stand Up Now exhibition, which celebrates 50 years of black creativity
D&AD has released a set of advice flash cards for anyone fresh to the industry, with quotes from Craig Oldham, Top Girl Studio and Supermundane