A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
This year’s Design Manchester festival is focused on those who “take their own path and make and break the rules”, with speakers including Paula Scher, Hansje van Halem and Cosey Fanni Tutti
In order to come up with the risky ideas that clients desperately need today, creatives need to feel supported. CR talks to adam&eveDDB’s Rick Brim and Accept & Proceed’s Lily Fletcher about overcoming fear in the workplace
With its first brand campaign in three decades, Lego has created a message that is part homage to the joy of playing with its bricks, and part rallying call to society
Off the back of a spate of public criticism, this year’s Beazley Designs of the Year show at the Design Museum strives to showcase the virtuous side of creativity alongside some far-fetched concepts