Branding

Opinion and analysis from the world of corporate identity

The chatbots are coming

CR investigates what it takes to create a good chatbot, and why they could become an essential part of brand comms in our current culture of immediacy

Designing for a transport future

Recent rebrands from VW, BMW, Nissan and Uber have at times proved controversial, but they reflect the flexibility required by a transport sector that’s in serious flux, says Wolff Olins’ Forest Young

How I Got Here: Fraser Muggeridge

Graphic designer Fraser Muggeridge tells CR why he’s not afraid to make wonky type, and how he went from a logo-loving teen to campaigning against ‘café normal’ design