A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
As part of an ongoing collaboration with Warner Bros and its other divisions, Emily Oberman has worked on a more modern visual identity and brand strategy for the entertainment giant
Hanx co-founder Farah Kabir and Ferly’s Anna Hushlak reflect on society’s discomfort with discussing sex and pleasure, why we need to create new spaces for discussion, and the risks brands face when taking on taboos While high-profile ad campaigns from feminine hygiene brand Libresse or razor brand Billie have signalled progress on tackling body taboos, […]
A timely new publication explores the last century of activist imagery, exploring the role artists and designers have played in protest movements of all kinds