Branding

Opinion and analysis from the world of corporate image and identity

Identity for Mark Spencer, Forensic Botanist

Mark Spencer has something of an usual job – he’s a Forensic Botanist who works with police and forensic departments on cases where an extensive knowledge of plants is key to the investigation. Spencer is apparently just one of two such practitioners working in the UK. Fieldwork Facility were asked to design an identity for […]

The challenges of branding new developments

Across the UK, neglected and once run-down urban areas are being transformed with the arrival of co-working spaces, housing and ‘cultural hubs’. We asked Joy Nazzari, co-founder of dn&co, Nick Ramshaw, Managing Director of Thompson Brand Partners, Adam Rix, Creative Director at Music and Simon Manchipp, co-founder of SomeOne about the challenges agencies face when branding new developments – and how they approach the process

 

 

 

What’s happening at British Vogue?

The latest issue shares a cover image with a rival magazine and comes off a clunkier second in terms of execution. Does this odd newsstand collaboration point to a wavering of artistic and editorial direction at the fashion staple?

Design in the GDR

Taschen’s East German Handbook provides a fascinating overview of life in the former East Germany via the design of everyday objects, brands, artworks and artefacts

How to be more productive in the year ahead

Effective planning, scheduling and time management are vital parts of a successful creative business. But with so many demands on our time these days, how do companies keep on top of the things that make projects happen?

The year in visual identity

“There was nothing wrong with the old one”. “Looks like…” “That kerning is terrible”. There’s nothing like a rebrand to get the graphic design community up in arms. Here’s our selection of the most notable projects of 2017

Why Not at 30: a great design double act

“Like a band that stays together forever,” says Browns’ Jonathan Ellery in a new film about design studio Why Not Associates made for their 30-year retrospective show at Sheffield Institute of Arts. At the opening of the show, Hannah Ellis reflects on what makes the studio tick and the affection with which its founders are held by their peers