Branding

Opinion and analysis from the world of corporate identity

Coinbase crypto brands Moniker

The changing face of crypto

A more sophisticated approach to branding and marketing is bringing crypto to new audiences. But with a ‘crypto winter’ looming, should creatives be helping to legitimise what is still a highly volatile market?

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How can brands weather inflation?

Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis