A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
FutureBrand has overhauled Coutts’ visual identity, replacing its “unapproachable” image with branding that emphasises its family and historical roots
CR investigates what it takes to create a good chatbot, and why they could become an essential part of brand comms in our current culture of immediacy
Recent rebrands from VW, BMW, Nissan and Uber have at times proved controversial, but they reflect the flexibility required by a transport sector that’s in serious flux, says Wolff Olins’ Forest Young
Laura Jordan Bambach, CCO of Grey London, and Michele Oliver, Global Marketing VP at Mars, will be in conversation with CR Editor Eliza Williams about brand purpose on June 3: register to take part now
Established beauty brands are in a strong position to innovate, yet they are at risk of being outshone by young, independent startups. Heidrun Angerer, ECD at Peter Schmidt Group, explores what they can learn from their competitors
Yuko Higuchi and Idea Oshima have reimagined A24’s folk horror flick Midsommar, as part of the film company’s ongoing series of artist-created posters
Graphic designer Fraser Muggeridge tells CR why he’s not afraid to make wonky type, and how he went from a logo-loving teen to campaigning against ‘café normal’ design
Centred around a new stripe graphic that appears in Schuh’s signature bright green hue, the brand identity focuses less on having the latest trainer brands and more on the retailer’s reputation for customer service