Opinion and analysis from the world of corporate identity

A new approach to ‘premium’

As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing, says Hugo Jamson. How should brands and designers react?

ANZ’s GAYTMs: back and shinier than ever

Over the last five years, ad agency TBWA\Melbourne, art and directing collective The Glue Society and production company Will O’Rourke have helped ANZ Bank celebrate Sydney’s Gay and Lesbian Mardi Gras and LGBTIQ culture by applying masses of glitter, fur, leather and denim to everyday ATMs. This year’s design takes things up a notch

Type v tech in a world of digital brands

The modern brand doesn’t only need to look and feel like the brand, it has to sound, move and interact with other technology like the brand, says Sebastian Koseda. As ‘brand’ becomes less of an identity and more of an entity how will typography evolve alongside it?

Funny how? Presenting the CR Humour Issue

In our February/March issue, CR gets serious about being funny feat. Wes Anderson’s Isle of Dogs, Lisa McGee, Naresh Ramchandani, David Kolbusz, Roz Chast, Emily Oberman, Asterix, Stephen Collins, Dominic Wilcox and, yes, the DLR