A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
The co-founder and CCO of Uxus highlights the ways in which retail brands need to consider how the pandemic has impacted their consumers and what they can do to engage with them
The duo behind enduringly popular publisher Standards Manual are launching a new tool designed to make creating and following brand guidelines less of a headache
Beavertown Brewery creative director Nick Dwyer tells CR about the artful chaos that drives the craft beer brand, and how it’s built its identity on “spacemen, skeletons, skulls and weird shit exploding”
Wieden+Kennedy Tokyo has teamed up with the Swedish furniture behemoth on its first ever clothing and accessories collection – complete with virtual models and barcode t-shirts
Barcelona studio Hey created new packaging for the craft beer range, which makes playful use of geometric patterns and fluid shapes
The brand identity for Coventry Moves embraces the city’s past, present, and future, and contains icons and shapes inspired by brutalism and modernist architecture
University of Arts London is launching a graduate showcase of work from across its six colleges, as well as a virtual events series on the challenges facing the creative industries, and the role of the arts in addressing societal and cultural issues
The RCA2020 website features work by 850 graduates from around the world, and individual projects have been grouped together by theme with the help of high-profile guest curators including Es Devlin and Edward Enninful