A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
This year’s Design Manchester festival is focused on those who “take their own path and make and break the rules”, with speakers including Paula Scher, Hansje van Halem and Cosey Fanni Tutti
In order to come up with the risky ideas that clients desperately need today, creatives need to feel supported. CR talks to adam&eveDDB’s Rick Brim and Accept & Proceed’s Lily Fletcher about overcoming fear in the workplace
DixonBaxi has created a new identity for AC Milan, based on the concept of the football club’s crest as a “beating heart”. We talk to the agency about the project
With its first brand campaign in three decades, Lego has created a message that is part homage to the joy of playing with its bricks, and part rallying call to society
Apple’s logo burst onto the scene in 1977, instantly standing out from its drab competitors. Its creator Rob Janoff explains the design’s links with counterculture, why the money men hated the logo, and what it was like working with Steve Jobs
Can’t be bothered to get off the sofa? Domino’s has you covered with its new FASHiN capsule collection, which includes gaming sleeping bags and capes with TV control pockets
As next Friday’s Global Climate Strike approaches, Pentagram’s Naresh Ramchandani explains why he and his team are taking part, and why the rest of the design and advertising community should be too
Off the back of a spate of public criticism, this year’s Beazley Designs of the Year show at the Design Museum strives to showcase the virtuous side of creativity alongside some far-fetched concepts