A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Finding an original, memorable and appealing name for a new brand is no easy feat. We talk to copywriters Nick Asbury and Mike Reed about what makes a good brand name (and what doesn’t)
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue
Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods
From funeral comparison sites to services providing alternative headstones, we take a look at the brands bringing some much-needed innovation to death and funeral care – and giving people more choice over how they are remembered
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
In this Creative Review webinar, in partnership with Figma, top creative agencies DixonBaxi and R/GA will provide their take on how agencies can continue to make world-class creative work in whatever way suits them
The platform helps brands and consumers better understand the impact of the products they make and use. CR speaks to co-founder Johan Pihl about the ways in which fusing innovation and creativity has allowed it to flourish
Branding agency SomeOne maintained the contents of the club’s crest but finetuned the execution, including giving the lion a facelift
The Pentagram partner took a punchy, typographic approach to the craft beer brand’s visual identity and accompanying campaign
Taking in experts from across the fields of advertising, design, marketing and more, the judges for this year’s Annual awards are looking forward to seeing your work
Designer Michael Wolff has played a considerable role in shaping our understanding of modern branding. Here, he reflects on why good relationships and trust are crucial in design
Conceived by husband and wife team Brad and Jenna Holdgrafer, Woset is envisioned as an alternative children’s brand that leaves things up to the imagination
We speak to the New York native about meandering between the paths of fashion, graphics and art direction, plus her ever-evolving collaboration with Solange at creative agency Saint Heron