Branding

Opinion and analysis from the world of corporate identity

An oral history of the Apple logo

Apple’s logo burst onto the scene in 1977, instantly standing out from its drab competitors. Its creator Rob Janoff explains the design’s links with counterculture, why the money men hated the logo, and what it was like working with Steve Jobs

Anyone for a Domino’s cape?

Can’t be bothered to get off the sofa? Domino’s has you covered with its new FASHiN capsule collection, which includes gaming sleeping bags and capes with TV control pockets

O.O.O. for the Planet

As next Friday’s Global Climate Strike approaches, Pentagram’s Naresh Ramchandani explains why he and his team are taking part, and why the rest of the design and advertising community should be too