Branding

Opinion and analysis from the world of corporate identity

Inside the fantastical world of Lil Nas X

Lil Nas X is ripping up the music rulebook with his rap-country-pop sound, gender-bending style and eye-catching creative output. As he releases his debut album, we look at how the artist brings his unique vision to life

Is there room for ethics in design?

The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. But can ‘good’ clients and big business can ever live in harmony?

Zoe Scaman on the rise of the fandom

Once little more than the purveyors of slash fiction and frenzied online chat, the fandom has become a creative force. Brand strategist Zoe Scaman discusses how the evolving role of the fan is changing the way brands operate