A brand’s heritage can provide a great starting point for a new identity – but sometimes, the past is best avoided. We take a look at the brands drawing on their archives for inspiration and speak to three designers about the pros and cons of revisiting old identities
Could the key to naming a top brand be as simple as using an ‘O’ as the second letter? asks Paul Harpin of brand consultancy Harpin & Waring. Surely not?!
Two years after its last rebrand, Uber has unveiled a new identity created with Wolff Olins. How does the new look reflect the changing priorities of Uber as a business as it matures, diversifies and faces increased pressure from regulators?
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
Mixing business and pleasure isn’t always a bad idea – in fact, some swear by it. We speak to three creative couples about the unparalleled benefits that this kind of relationship can bring, how to avoid disasters and the value of letting go of barriers
The agency has created a new identity and website based around the concept of home, representing the charity’s focus on providing comfortable and homely environments for cancer patients and their families
The brand has teamed up with ad agency BETC for its latest campaign, which aims to present a “relatable, real and aspirational” vision of beauty
Returning to Cape Town from February 26-28, the annual design conference has completed its 2020 line-up with new speakers from Google Creative Labs, adam&eveDDB, Led by Donkeys and more