Creative Insight

Analysis of significant creative projects, people and trends

Can accessible design be interesting?

Accessible design has gotten an unfair reputation of being ‘dull’ or ‘uninspiring’ over the years, but times are changing and it’s being embraced as a creative challenge rather than a challenge to creativity

Why accessible gaming is about more than games

We hear from RNIB’s Lorna Forbes and gaming critic and consultant Laura Dale about how the industry is rethinking its approach to making games playable for everyone, and why communication is key – even if it means admitting failures

Adam Morse on his journey to directing

Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent

How Hay built a cult home brand

Mette and Rolf Hay have spent the last two decades elevating everyday objects. Here, the husband-and-wife founders discuss how Hay continually pushes boundaries while sticking to its democratic design values

The Monthly Interview: Glenn Kitson

In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same

Image shows the text-based design on the cover of the book On NFTs by Robert Alice, and a metal hard-case, on a bright blue background. The spread features

What happened to NFTs?

Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments

How brand experiences can grow connections

Content designer Rosie Wanek, who recently worked on the Home of Carlsberg experience, talks about the value of brand experiences and the elements needed to make them successful, plus how they’ve shifted focus over the years

Opening Line

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines

Graphic showing the user interface of map making tool Felt

Mapping out the future

From NASA apps to city planning, Sam Hashemi has a track record of transforming dated systems and esoteric processes with design. His latest target is map-making, which he’s bringing into the modern age with a collaborative tool called Felt

AI Iain Tait

Laughing with AI

AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait