Creative Insight

Analysis of significant creative projects, people and trends

Control game logo by Cory Schmitz

Bringing minimalism and modernism to games brands

Graphic designer Cory Schmitz is a distinctive voice in the games industry, turning his love of corporate logos into work for indie studios, major titles and tech companies. He discusses the ever-more sophisticated brand worlds of games and their makers

Exposure: Diego Moreno

Photographer Diego Moreno subverts traditional family albums to explore his painful upbringing, in turn creating a set of striking and unsettling images

Image by Aneta Grzeszykowska showing a hand holding two cut-outs of eyes

How photography became gamified

We talk to the curators of How to Win at Photography, now on show at the Photographers’ Gallery in London, about how imagemaking turned into a numbers game and why artists are using humour to examine it in their work

Atalanta Cover by Micaela Alcaino

Micaela Alcaino on the complexity of book cover design

Market researcher, avid reader, trend analyst, social media strategist – the modern book designer wears many hats, says multi-award-winning Micaela Alcaino, who’s capitalising on a renewed interest in beautiful covers. And she always reads the manuscript

What’s the value of awards?

The design and advertising industry has a plethora of award schemes. Here we examine what part they play in the industry and in the success of creative businesses

Exposure: Steph Wilson

Steph Wilson’s photography uses humour and wit to explore our relationship with our bodies. Gem Fletcher talks to her about her work

Examining Virgil Abloh’s legacy

Following the opening of Figures of Speech, a retrospective of Virgil Abloh’s work at the Brooklyn Museum, curator and collaborator Antwaun Sargent talks about Abloh’s wide-ranging influence on culture

Inside the Beano brain

While it remains a hugely successful weekly children’s comic, via its insights consultancy and content studio, the Beano brand is now also a valuable bellwether on the tastes of Gen A

Collina Strada: Reimagining fashion

Collina Strada is offering a new vision of what a fashion brand can be. Here, founder Hillary Taymour and co-creative director Charlie Engman talk about community, sustainability, and making ‘good trouble’

Photograph of a child lying on the ground facing a Lego Ninja figuring

Brick by brick: Behind the scenes at Lego

From canny collaborations to a deep understanding of how kids interact digitally, Lego has evolved from a physical toy brand to an entertainment juggernaut – all while keeping the humble brick at the heart of what it does

Installation views of Alienarium 5 at Serpentine South in London by Dominique Gonzalez-Foerster

The rise and rise of science fiction

Sci-fi is a dominant feature of the London exhibition scene at the moment, appearing in shows from the Hayward to the Barbican, Somerset House Studios to the Serpentine Galleries. Why does this genre speak to us so much right now?

Superette's Annex store

Superette: A fresh take on cannabis retail

With its exuberant visual language and store designs, Canadian retail brand Superette is making its mark on the budding legal cannabis industry. Co-founder Drummond Munro explains how design has helped to shake things up

How brands can navigate a hybrid future

As new and exciting opportunities emerge in the digital space, brands need to connect the various worlds we live in more than ever. The only way to do this is to think in human terms, not transactional ones