Creative Insight

Analysis of significant creative projects, people and trends

How I Got Here: Alice Tonge

Alice Tonge is the Head of 4Creative, Channel 4’s in-house agency, which she describes as a “wonderful mash-up of design agency, ad agency and production company”. Here she explains how she got there.

*makes joke on Twitter*

Comedy thrives on Twitter, thanks to its range of unique joke formats and structures. In constant flux, the platform’s humour is often hard to pin down – and all the more amusing for it