Emotion tracking is providing a way for brands to target their ads at audiences who will be most receptive to them. Nelly Gocheva from T Brand Studio, the marketing unit of the New York Times, explains how it is changing storytelling
Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am
A new exhibition at Home in Manchester focuses on David Lynch’s paintings, an as yet under-recognised aspect of his creative practice. We explore their relation to his films, and the wider influence his work has had on others
Elvie has brought some much-needed innovation to women’s health tech – along with a tongue-in-cheek approach to advertising. We talk to Elvie’s Darren Goode and Mother ECD Ana Balarin about the brand’s approach
Kate Dawkins Studio specialises in the creation of inventive and distinctive digital content for live shows and brand events. Here she talks about finding inspiration on the streets of east London, and why it pays to have a tidy desk
Whether it’s speaking at festivals, doing interviews, or simply sharing your work online, creative careers now come with an added requirement – the need to PR yourself. We find out how essential self promo really is
London startup The Collective is hoping to tackle urban loneliness with co-living spaces that encourage social interaction. We talk to the brand’s co-founder, Reza Merchant, about creating a new kind of home for growing cities
Elissa Brunato has developed sustainable sequins that shimmer without the use of chemicals. We talk to the designer – a runner up in the MullenLowe NOVA Awards, and winner of the Creative Review Innovation Award – about her work
A recent spate of ‘anti’ advertising suggests we’re all a bit bored of traditional TV spots and salesy billboards. But is this just lazy creativity, or a genuine attempt to capture people’s attention?
Author Ann Nocenti has worked on some of the biggest titles in the comic book world. She shares how a wander through the city can be enough to create an entire storyline, and why paying attention to niggling thoughts can spark big ideas
Awards are seen as a vital way of measuring success and celebrating talent. But, argues veteran designer Michael Wolff, they are also in danger of promoting mediocrity and sameness
The famed fashion designer on coming up with ideas for new collections – and finding inspiration in unlikely sources
Citymapper has been simplifying our stressful commutes and muddled transport networks since 2011 – and injecting a bit of fun into things while doing so. Aimée McLaughlin investigates how the team behind the app is helping to shape the future of our cities
Ogilvy’s recently named Global CCO started out as a cricketer and a tea taster before joining the ad world. He discusses revolutionising Indian advertising in the 80s, why he’s stayed at Ogilvy for three decades, and his optimistic outlook for the industry’s future
The design monograph has been replaced by the design self-help guide as the new stamp of career success. Emily Gosling explores what’s behind this new trend and what it suggests about the industry today
As Ubisoft’s youngest art director Wong worked on some of the world’s biggest video games, but recently gave it all up for freelance life. He discusses pushing himself outside of his comfort zone, and the cityscapes that have inspired his style
A new report by the advertising body IPA suggests that the work that picks up the major gongs at award shows is no longer effective. This should be a stark warning to jurors, says Patrick Burgoyne
Our design correspondent Daniel Benneworth-Gray has recently been drawn back into the world of comics. Here he muses on the difference they have made to his life, and his work
Lush’s SpyCops campaign was held up as a botched example of brand purpose. But perhaps it was misunderstood. We talk to Ethics Director Hilary Jones about Lush’s radical approach to activism
For 12 years, Paul Symes led the eye-catching window displays at Fortnum & Mason. We speak to the creative consultant and former Head of Visual Presentation about the best route into window dressing and the importance of thinking in 3D
After decades of research into the Olympics, Markus Osterwalder is compiling a substantial new tome covering the design history from all 57 modern Games, from Athens 1896 through to Tokyo 2020
CR sat down with Industrial Light & Magic to find out why analogue craft is still alive, and how it’s coming together with digital methods to make movie magic
From websites and apps to wearable tech and VR, Michelle Cortese brings her UX expertise to a wide range of projects. Here she sheds light on the creative possibilities of working as a UX/UI designer
Our resident agony aunt Anna Higgs offers a reader advice on how to make the jump from being a gun for hire to heading up their own business
After being turned down for a job due to needing short breaks to breastfeed her daughter, photographer Sophie Ebrard questions the creative industries’ commitment to true equality
Australian initiative This Is Not University introduces students and graduates to the everyday realities of working in a busy design studio, with the aim of filling in the skills left lacking by many creative degrees
Ellie Johnson has edited music videos for some of this decade’s most popular musicians, and her ad work has earned her clients in KFC, Galaxy and Land Rover. We talk to her about what makes a good editor, overcoming biases and whether university is worth it
Western brands eager to tap into the Japanese market in time for the Rugby World Cup and next year’s Olympics would be wise to learn the idiosyncrasies of the country’s advertising. Here, Natalie Meyer, founder and CEO of Tokyoesque, offers some insights