Creative Insight

Analysis of significant creative projects, people and trends

Reiki Zhang on dreaming in pixels

Reiki Zhang reflects on our physical and virtual reality through the lens of digital fashion and 3D art. She speaks to us about how she uses emerging technologies to consider the human condition

How design can help reach Gen Z on social

Need to Know is a new platform started by agency Human After All which aims to help Gen Z find careers they care about. Here Danny Miller explains the power of using social media as an editorial canvas for news, facts, and advice

Photographer Max Miechowski on navigating endings

The photographer’s new book, Land Loss, serves as a permanent record of a landscape in motion. He talks to us about resisting bleak depictions of the decaying English coastline, and how he found his own sense of closure with the project

Vermeer The Milkmaid expanded 2022

Where prediction meets the past

A lot of the AI conversation is about where the tech will take us in the future, but it is also reinvigorating the art of yesterday, says Wunderman Thompson global CCO Daniel Bonner