Creative Insight

Analysis of significant creative projects, people and trends

An oral history of: Skittles’ Taste The Rainbow

It’s been 15 years since TBWA\Chiat\Day New York unleashed the singing rabbit and sentient beard on the world. We find out how it tapped into Skittles’ surreal alternate universe, and why it was never just about being weird for the sake of it

So you want to be a… flower designer

Rebel Rebel is the green-fingered duo behind Beyoncé’s floral headdress for Tyler Mitchell’s debut Vogue cover shoot, as well as the flowers in the final episode of Fleabag. We speak to its founders about why the flower game is worth the long hours and hard graft

So you want to be a… makeup artist

Marie Bruce has worked on campaigns for Kenzo and Prada as well as shoots for Pylot, i-D and Refinery29. We talk to her about learning her craft, starting out in the industry and the demands of the job

Can remote working really work?

Remote working is on the rise, but is our industry ready to accept it? We weigh up the pros and cons of escaping the office, and how it could potentially affect how creative work gets made

Is digital making brands bland?

In this piece for CR, Rei Inamoto, who is Jury President for the Digital Craft category at this year’s Cannes Lions, considers the state of digital today, and why we are seeing a rise of the bland

So you want to be an… AR artist

3D artist Ines Alpha has made a name for herself creating augmented reality makeup that plays on our fascination with filters. She tells CR why it’s a burgeoning creative discipline that’s increasingly in demand

How I Got Here: Andy Gent

We talk to puppet maker Andy Gent about working on Wes Anderson’s Isle of Dogs and Fantastic Mr Fox, and how stop motion animation is in a golden age, much to his surprise and delight

Pop Life: Keith Haring at Tate Liverpool

The forthcoming Keith Haring retrospective at Tate Liverpool is the first major UK exhibition dedicated to the politically active artist whose graphic line dominated public spaces in New York and around the world in the 1980s

So you want to be a… costume designer

Killing Eve costume designer Charlotte Mitchell discusses mixing creativity with practicality, the buzz that comes from creating a fictional world, and why aspiring costume designers should embrace a slow-burning career

Why craft matters in advertising

Quiet Storm’s Trevor Robinson is President for the Industry Craft Jury at Cannes Lions this year. Here he examines how craft in advertising has changed in the digital age, but why it remains essential to creating emotional and effective campaigns

How I got here: Nadav Kander

Existential questions have always informed Nadav Kander’s work. By abandoning himself to the unknown, he has mastered his own creative language. We talk to him about his work

The Island of Creativity

Can the process of creativity be explained in map form? Our columnist Perry Nightingale, Executive Creative Technologist at Grey London, believes so

How design is integral to a modern football club

Britain’s Premier League football clubs are now huge corporate brands with global followings. Design and communications are vital to how a club operates. We speak to the Everton branding team about designing the historic ‘People’s Club’