Creative Insight

Analysis of significant creative projects, people and trends

The life and work of Margaret Calvert

A new display at the Design Museum is looking back at some of Margaret Calvert’s most enduring designs. Here, we speak to frequent collaborator Henrik Kubel and curator Rachel Hajek about how the designer’s work has become synonymous with British identity

Inside M/M (Paris)

This month sees design legends M/M (Paris) release an epic second volume of their monograph, M to M of M/M (Paris), plus host museum exhibitions in both Paris and Shanghai. Jean Grogan talks to the duo

Has game advertising gone soft?

With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before

Why brands should embrace second hand

Richard Hurren, vice president of European retail at Levi’s, discusses the brand’s new concept store, which focuses heavily on recycled and repaired goods, and explains why companies should be making more sustainable decisions around their products

How brands can truly make a difference

As part of a Festival of Marketing panel, director and writer Richard Curtis joined WWF’s Tanya Steele and Reckitt Benckiser’s Fabrice Beaulieu to discuss the part that brands can play in tackling the climate crisis

Are creatives out of touch

Are creatives out of touch?

The advertising and design industries have long been criticised for not engaging enough with real people. But have growing geopolitical differences and national lockdowns made divides even more pronounced?

Could coronavirus spell the end of the big agency?

Is the ongoing crisis the death knell for major creative agencies, or is this a chance to embrace change and create happier clients and colleagues along the way? Stuart Davis, former COD at M&C Saatchi, explains why this is a now or never moment

Designing TV titles for the streaming age

As TV and streaming services fight for viewers in an ever-more competitive landscape, design matters. Here, we look at the role of opening sequences in the era of the ‘skip intro’ button, and examine their role in hooking in viewers

My Breakthrough Moment: Kevin Cummins

Having shot some of the biggest bands in the world and worked as the NME’s chief photographer for a decade, Kevin Cummins reflects on why his 2009 book Manchester: Looking For The Light Through The Pouring Rain marked a distinct turning point in his career