Creative Insight

Analysis of significant creative projects, people and trends

Branding for a life in paradox

When we crave both instant gratification and deeper experiences, how can brands respond? James Ramsden, ECD and John Clark, Planning Director at design agency Coley Porter Bell look at how brands are addressing increasingly conflicting opportunities

Catching up with Graham

As the extraordinary Meet Graham road safety campaign looks set to continue its triumphant march through the world’s advertising awards shows, we look back at how it all came together

#shevotes

Rewriting the rules of election campaigning

Last week’s UK General Election was unusual in many ways. We saw the abandonment of many election traditions, particularly in the way the various parties marketed and promoted themselves. Instead we saw creative and unusual ways of talking to the public, especially via social media channels. In this article, we focus on one such example, with Ella Saltmarshe of The Comms Lab explaining how she and a group of friends used creative thinking to encourage young women to vote.

June Laffey

June Laffey on Cannes Lions 2017

The second instalment in our series of interviews with jury presidents at this year’s Cannes Lions festival sees us chat with June Laffey, Executive Creative Director at McCann Health Australia & SE Asia, who gives us insights on what she hopes to see in the Health Jury this year.

Tham Khai Meng

Tham Khai Meng on Cannes Lions 2017

Ahead of this year’s Cannes Lions, which begins on Saturday, we talk to two of this year’s awards jury presidents, and ask their views of the festival. First up is Ogilvy & Mather’s Worldwide Co-Chairman and CCO Tham Khai Meng, who is leading the Titanium jury this year.

Why Emigre mattered – and still matters

Massimo Vignelli once called it a “factory of garbage” but for 20 years Emigre magazine provided a vital forum for fierce debate about the future of graphic design. As the first UK exhibition about the title opens, Rick Poynor looks at its enduring influence