What should we do with all these screens?
Whether for immersive experiences, in corporate buildings, or just a billboard in a train station, screens have taken over our public spaces. We examine if they’re being used to their creative potential
Analysis of significant creative projects, people and trends
Whether for immersive experiences, in corporate buildings, or just a billboard in a train station, screens have taken over our public spaces. We examine if they’re being used to their creative potential
As the UK grapples with its identity in the post-Brexit era, is its reputation as a global creative powerhouse under threat?
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
From NASA apps to city planning, Sam Hashemi has a track record of transforming dated systems and esoteric processes with design. His latest target is map-making, which he’s bringing into the modern age with a collaborative tool called Felt
A paradigm shift in photography is upon us. Gem Fletcher examines how we got here and the strategies and mindset shifts we need to survive it
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait
We look at how brands are increasingly using design to engage with different cultures and communities around the world, and why there’s no room for cultural faux pas anymore
Sharice Babakhani discusses her work in the graphics department for Netflix’s new adaption of One Day, and how the experience has fed back into her day job as a creative researcher for commercials
Phil Garnham, executive creative director at Monotype, discusses the beauty of cursive type, the connotations these fonts have, and how technology is being used to make them more contemporary
Watch out Gen Z, there’s a new generation in town, with a whole new set of expectations of how the world should be. Here’s a snapshot of what brands need to think about to get ahead
As a series of mergers have seen the demise of once-cherished names from agency and studio doors, we ask what legacy means in the industry today
The industry is broken, as brands and institutions alike battle to keep up with TikTok’s fast culture. Does this mean the death of trends?
In an extract from a new book by Turner Duckworth and Gyles Lingwood, published by Phaidon, creative strategist Daniel D’Arcy argues why brands need to build a reciprocal relationship with their audience, rather than a linear one
While augmented reality is already ubiquitous in the realms of social and gaming, brands are only just beginning to scratch the surface of the tech’s potential to transform our daily lives
Healthy cereal startup Surreal is using playful design and an irreverent tone of voice to cut through in a crowded category. But the debate around its latest campaign is a stark reminder why brands need to put authenticity first
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
The Southeast Asian Types delves into the work of designers across the region and the circumstances shaping different scenes. We hear from Januar Rianto and Aditya Wiraatmaja, who worked on the zine, about the past, present and future of typography in Southeast Asia
As the boundaries between our work and personal lives become increasingly blurred, it’s time to ditch outdated marketing terms and create business-to-people brands that build deeper connections, says Nalla CEO Vicki Young
Media artist Refik Anadol has displayed his mammoth AI-generated pieces on some of the world’s most famous buildings and has work in MoMA New York’s permanent collection. He talks to us about his latest exhibition in London and navigating the endless debates about his work
Known for his characterful, intensely lit photographs, Alexander Coggin talks to us about how branching out into filmmaking prompted him to reevaluate his longest-running body of work: a 15-year collection of images of his partner, where very little is off limits
From putting his stamp on YouTube’s social presence to setting up his own studio Star Quality, creative director Hunter Ellenbarger has built a career on creating content that actually resonates
AI will give brands the opportunity to create personalised, human-centred experiences for audiences, generating love and loyalty. Here, R/GA UK’s Kyle Wheeler explains how brands can prepare for the next level of customer experience
In a move towards sustainability, Sprite recently announced it would remove labels from its bottles in a UK trial. CR speaks to a handful of experts about the risk to brand recognition, and whether these initiatives actually make a difference or whether it’s just a good bit of PR
Unpredictable times can create a desire for control and order, but this results in blandness when it comes to design and advertising, says Wolff Olins’ Wayne Deakin. Instead we need to engage with the chaos
In the year ahead, we’ll be seeing more typefaces born out of looking back, according to Monotype’s 2024 Type Trends Report. We speak to two of the report’s contributors about how designers are reflecting present anxieties and pining for the past via typography
BBD Perfect Storm’s ‘specialist male division’ New Macho is devoted to looking at new ways of presenting the male experience in advertising and marketing. We talk to ECD Seb Hill about how far we’ve come and what brands can do better
Clichés around what different classes might eat or drink do nothing to solve the very real issue of social mobility in the ad industry, says Dan Cullen-Shute, CEO at Creature London. In fact they just make it worse
CR speaks to creative agency Sunshine about how their all-in approach to building brands has allowed them to tell stories and create businesses with longevity