Our Creative Pioneers series looks at key aspects of the creative process. Here Jim Sutherland explains what makes a good (and bad) brief and relives his best and worst pitching experiences
In this extract from his interview for our Creative Pioneers series, Sir John Hegarty discusses the problem with ‘collaboration’, tissue meetings and why when agencies tell clients they follow a patented, unique process “it’s all bollocks”
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem-Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Zia Zareem-Slade explains how she gets the best out of the designers and creatives who work with her at Fortnum & Mason
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Michael Johnson discusses the creative process at johnson banks and the role of the ‘hive mind’
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Grey London’s Caroline Pay explains her process
In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. First up, Jim Sutherland of Studio Sutherl&
What are some of the obstacles that limit our creativity? Here we speak to Caroline Pay, Jim Sutherland and Zia Zareem-Slade about the things that come in the way of making creative work
Is creativity innate or is it a skill that can be acquired? We ask Sir John Hegarty, Caroline Pay, Jim Sutherland, Zia Zareem-Slade and Michael Johnson