Creative Process

Looking at how work gets made & what gets in the way

The In-House Life: Ed Morris, AB InBev

In the latest article in our series exploring how working life differs for creatives at in-house agencies, we hear from Ed Morris, ECD at draftLine Europe, the in-house agency for brewer AB InBev

Morcos Key’s community-based approach to design

The Brooklyn studio examines ideas around community and identity through its design practice. We talk to founders Wael Morcos and Jon Key about finding their way in New York, the role of identity in their work and the Arabic type renaissance

An oral history of the Old Spice ads

First launched in 2010, Wieden + Kennedy Portland’s shirtless one-shot ads for P&G brand Old Spice turned heads and spawned a cascade of spinoffs. We retrace how the ads were made with the creatives as well as The Man himself, Isaiah Mustafa

Jim Goldberg on reflection and reinvention

Two decades on from his seminal series Raised by Wolves, Jim Goldberg’s new book, Fingerprint, looks back at his time spent documenting California’s forgotten youth with a collection of previously unseen polaroids. Here, the photographer discusses what he’s learned

How I Work: Nadia Lee Cohen

As she releases her first monograph, Nadia Lee Cohen discusses the inspiration behind her surreal images – which draw heavily on cinema and Americana – and the curious characters who frequent her photos

The art of Arlo Parks

Fresh from releasing her debut album, we speak to Arlo Parks and regular collaborator Molly Burdett about the series of thought-provoking music videos they’ve created together, and the value of the artist-director relationship

The In-House Life: Emma Perkins, Lego

Creatives moving to in-house agencies is a continuing trend in advertising and marketing. Here we hear from Emma Perkins, head of Lego Agency EMEA, about the pros and cons she has found from moving client-side

Inside the surreal world of Slowthai

As Slowthai reveals his introspective side with new album Tyron, we speak to frequent collaborators Crowns & Owls about the album art’s attempt to crack the glossy veneer of fame, and why the Northampton-born rapper is still the voice of a generation

Building the musical world of Bicep

As Bicep’s Andy Ferguson and Matt McBriar release their second album, Isles, the duo discuss the process of creating the artwork in tandem with the record itself, and how their muscle-flexing emblem has become one of dance music’s most recognisable symbols

Making The Serpent

Director Tom Shankland discusses the challenges of transporting viewers back in time to the 1970s South East Asia hippie trail, in his chilling new BBC adaption of conman and serial killer Charles Sobhraj’s crimes

How I Work: Mark Clennon

The New York-based photographer talks about the need for transparency in the industry, who he is creating work for, and why documenting protests is vital