Creative Process

Looking at how work gets made & what gets in the way

How I Work: Henn Kim

South Korean illustrator Henn Kim’s hauntingly beautiful artworks have made her an Instagram sensation, earning her commissions from everyone from Unicef to Sally Rooney in the process. Here, she discusses the value of using creativity as an emotional release

Designing The Luminaries

Eleanor Catton’s bestselling novel, set in New Zealand during the 19th century gold rush, has been reimagined in a six-part drama for BBC and TVNZ. We talk to production designer Felicity Abbott about the joys and challenges of bringing Catton’s epic story to life 

Behind the scenes at Shangri-La’s VR festival Lost Horizon

With Glastonbury’s cancellation leaving a gaping hole in the music calendar this summer, Shangri-La creative director Kaye Dunnings was determined to create a virtual experience that festival-goers could enjoy from their homes. We speak to her about bringing Lost Horizon to life

How We Got Here: Willo Perron & Brian Roettinger

As partners at Willo Perron & Associates, designer Brian Roettinger and creative director Willo Perron have worked on creative projects with some of the world’s biggest brands and musicians. We talk to the pair about their process 

How I Work: Director of Photography Newton Thomas Sigel

Newton Thomas Sigel has created striking aesthetics for a dizzying array of films, from cult action flick Drive to Spike Lee’s new Vietnam War joint Da 5 Bloods. He tells CR what drives him to work across so many genres, and the importance of the DP-director relationship

How to make an ad from home

As brands and agencies get to grips with the new reality of producing ads in lockdown, CR investigates the challenge of homemade advertising and the ways it might change the industry in the long run

The visual evolution of Run The Jewels

As Killer Mike and El-P release their fourth album as rap duo Run The Jewels, we speak to long-time collaborators Tim Saccenti and Nicholas Gazin about how the band’s ‘stick-up’ hands logo has become one of the music world’s most recognisable emblems

How I Work: Dominique Evans, The Royal Mint

Dominique Evans has worked as a graphic designer at Britain’s oldest company, The Royal Mint, for over a decade. CR speaks to her about how she got the job, and what it’s like knowing that your work will live on in purses and pockets across the country

How I Work: Michael Lee, Oatly creative director

Oat drink brand Oatly is at the forefront of the plant-based revolution – and it has divided audiences in the process. Creative director Michael Lee talks to us about working in this landscape, building a voice founded upon Swedish humility, and embracing noise

Reimagining Normal People for the small screen

As Sally Rooney’s bestselling novel gets a TV adaption, director Lenny Abrahamson discusses the challenges of translating the book’s intense emotions and internal monologues to a visual medium, and rethinking the way teenage relationships are portrayed on screen

How I Work: Jimmy Turrell

The graphic artist talks to CR about creating enigmatic album art, trawling charity shops for inspiration and putting a contemporary spin on collage

How I Work: Ian Pons Jewell

Director Ian Pons Jewell shares his thoughts on becoming adland’s go-to director for everything weird and wonderful, and why he writes back stories for every single character – yes, including Skittles’ yoghurt boy

Creating the artwork for Tame Impala’s The Slow Rush

Photographer Neil Krug and Tame Impala’s Kevin Parker travelled to an abandoned mining town in the Namibian desert to shoot the cover art for The Slow Rush. We talk to Krug about the shoot, getting creative with leaf blowers and turning faded rooms into a dream world 

Dazed redesigns for a new era

Dazed magazine has a brand new look for 2020, with new typefaces, more flexible layouts and sustainable paper stock. We talk to art director Jamie Reid and designer Eva Nazarova about the thinking behind it – and how the youth culture title is changing with the times 

Photography by Sian Davey

Siân Davey on mental health, poverty and photography

The psychotherapist turned photographer is working on a Wellcome Trust commission exploring the link between poverty and mental health. Before the series is revealed this summer, she discusses the considerations, ethics and urgency behind this kind of work

Creating the intense world of Uncut Gems

Production designer and repeat Safdie Brothers collaborator Sam Lisenco talks to us about gaining trust in Manhattan’s insular Diamond District, reinforcing Adam Sandler’s character through design, and how the film became a love letter to a disappearing New York

Documenting Gorillaz

Directed by Denholm Hewlett (son of Gorillaz’s Jamie Hewlett), a new documentary about the world’s most famous ‘virtual band’ is a brilliant mishmash of the real and the imagined. We speak to him about bringing the film to life