Creative Process

Looking at how work gets made & what gets in the way

How I Work: Ian Pons Jewell

Director Ian Pons Jewell shares his thoughts on becoming adland’s go-to director for everything weird and wonderful, and why he writes back stories for every single character – yes, including Skittles’ yoghurt boy

Creating the artwork for Tame Impala’s The Slow Rush

Photographer Neil Krug and Tame Impala’s Kevin Parker travelled to an abandoned mining town in the Namibian desert to shoot the cover art for The Slow Rush. We talk to Krug about the shoot, getting creative with leaf blowers and turning faded rooms into a dream world 

Dazed redesigns for a new era

Dazed magazine has a brand new look for 2020, with new typefaces, more flexible layouts and sustainable paper stock. We talk to art director Jamie Reid and designer Eva Nazarova about the thinking behind it – and how the youth culture title is changing with the times 

Photography by Sian Davey

Siân Davey on mental health, poverty and photography

The psychotherapist turned photographer is working on a Wellcome Trust commission exploring the link between poverty and mental health. Before the series is revealed this summer, she discusses the considerations, ethics and urgency behind this kind of work

Creating the intense world of Uncut Gems

Production designer and repeat Safdie Brothers collaborator Sam Lisenco talks to us about gaining trust in Manhattan’s insular Diamond District, reinforcing Adam Sandler’s character through design, and how the film became a love letter to a disappearing New York

Documenting Gorillaz

Directed by Denholm Hewlett (son of Gorillaz’s Jamie Hewlett), a new documentary about the world’s most famous ‘virtual band’ is a brilliant mishmash of the real and the imagined. We speak to him about bringing the film to life

Creating The Crown

Netflix’s flagship period drama tracing the reign of Queen Elizabeth II has become a must-watch series, thanks to its clever casting, scandalous storylines and decadent surroundings. Here, production designer Martin Childs discusses building the world of The Crown

How I Work: Lego’s Roberto Marchesi

As Senior Creative Manager at Lego, Roberto Marchesi has created digital experiences for everything from iPads to AR, but he insists the secret to the world-famous toy company’s success will always be the humble brick

Making Excitable Edgar

The John Lewis (and Waitrose) Christmas ad has returned to fine form this year – largely thanks to a clumsy but lovable dragon called Edgar. We speak to Untold Studios about bringing the star of the show to life, and the secret to a successful festive ad

The art of Max Cooper

We talk to the producer about his AV show and visual album Yearning for the Infinite, and delve into how his background shaped his creative endeavours and why nature is fertile ground for creative experimentation

Pat Martin on his award-winning series Goldie

Following his win of the prestigious Taylor Wessing Photographic Portrait Prize 2019 last week, the LA-based photographer talks us through healing family relationships and documenting his late mother’s life through photography

Creating His Dark Materials

The world of Philip Pullman’s epic adventure series has been brought to life in an eight-part drama co-produced by the BBC and HBO. We talk to Executive Producer Joel Collins about building alternate realities and creating a host of CGI creatures

Mark Ronson on creativity and collaboration

One of pop’s biggest hit-makers, Mark Ronson is the brains behind everything from Amy Winehouse’s classic cover of Valerie to monster hit Uptown Funk. Here, he discusses the joy of working with other creatives, and why he got a tattoo of his latest album artwork

Creating Joker’s Gotham

As Batman’s arch-enemy Joker steals the limelight with his own origin film, CR speaks to Production Designer Mark Friedberg about reimagining one of the comic world’s most recognisable cityscapes

How to make a movie monster

What does it take to really scare people? Two creature designers tell Emma Tucker how they tap into deep fears and the dark spots of human psychology to make convincing movie monsters

What it was like to make Free Solo

Jimmy Chin and Elizabeth Chai Vasarhelyi won an Oscar for Free Solo, their hair-raising documentary tracing rock climber Alex Honnold’s mission to climb El Capitan rope-free. They discuss what it’s like putting your life at risk for your job