National Geographic has successfully used social media to transform its fortunes. As a part of our Annual 2019 coverage, Tom Seymour looks at how it became the first brand to top 100 million Insta followers
All CR’s social media coverage on one handy, shareable page
Publishing startup Wonderbly has sold over three million books in the past five years, and claims Facebook has driven more sales than any other media channel. We talk to the brand about its approach to advertising on the platform
How mattress brand Simba is using creative best practices and clever targeting to promote its products and engage with consumers
Travel Instagrammers are luring armchair tourists with snaps of fictional holiday destinations – to raise awareness of areas threatened by pollution.
Often referred to by the press as ‘the pre-eminent illustrator of the Trump era’, Edel Rodriguez has given us some of the most provocative magazine covers of our times, and often sets the internet ablaze with his political imagery. Speaking at Design Indaba festival 2018 and in a follow up interview, Rodriguez told us about his fascinating creative journey.
Snap is the latest tech company to reveal its AR offering with Lens Studio: a free desktop tool that allows users to create lenses for Snapchat. Google, Apple and Facebook have all launched or announced AR platforms this year: Apple’s ARKit launched on iOS 11 in September, Facebook opened up its AR Studio tool to […]
Last week’s UK General Election was unusual in many ways. We saw the abandonment of many election traditions, particularly in the way the various parties marketed and promoted themselves. Instead we saw creative and unusual ways of talking to the public, especially via social media channels. In this article, we focus on one such example, with Ella Saltmarshe of The Comms Lab explaining how she and a group of friends used creative thinking to encourage young women to vote.
Election day in Britain is here at last. As the country takes to the polls, we take a look how this bumpy and bruising battle has played out in advertising and on social media
After six years as creative director at & Other Stories – the H&M-owned global fashion brand she co-founded in 2010 – Sara Hildén-Bengtsson has left to set up a design and concept studio for retail brands. Here, she shares the key to & Other Stories’ success and offers some advice for creating a great customer experience
A young photojournalist from Mumbai has been using Instagram to tell the story of the city’s local trains. Her account is real, intimate and poetic.
@ticketsplz is a new online archive of movie ticket stubs from all over the world. Founder Ben Smith hopes is championing these tiny bits of paper and their role in the cinema-going experience
Instagram account Geometry Club collates symmetrical photographs of buildings shot from a single perspective. We speak to its creator, Dave Mullen, about how the project got started
FCB Inferno has had great success with advertising that has featured real people and true stories. We talk to two of its creative directors about the way that agencies and clients can get the best out of working with the public.
When the team behind this summer’s cult TV hit Stranger Things were planning its reference-laden production, they turned to Pinterest. Like millions of others around the world, they found Pinterest’s boards, where users can ‘pin’ items of interest that they have discovered online, the perfect tool for collecting material on anything from lighting styles to […]
Malcolm Poynton returns with his monthly pick of his favourite pieces of recent mobile entertainment and advertising. We’re liking the sound of the Sausage Nonnas
In the first of a series of articles looking at creative talent on Instagram, we speak to artist Gill Button, who received some unexpected commissions after posting personal work on the site…
Mar Dixon has been at the forefront of museums’ engagement with social media. She tells Mark Sinclair about how museums can use such platforms to broaden audiences, learn from their peers and excite people about culture
Since the Brexit result, we’ve had much handwringing from the creative community. But in the face of Leave’s decades-long anti-EU campaign and the huge disillusionment felt by so many, it would have taken more than a few posters to change minds
The Annual & Social Media issue
This special double issue, in association with Arjowiggins Creative Papers, is our showcase of the outstanding projects of the year. In addition to the Annual, May is our Social issue with features on Kickstarter, Tumblr, Facebook and Instagram.