Fashion & luxury

Branding, retail design, and innovation in fashion & luxury

What does it take to design a toy shop?

The days of wandering down the aisles of Toys “R” Us are long gone, replaced by a new breed of shop that’s catering to kids’ digital dependence and need for new experiences. We find out what it takes to make a modern toy store

Reshaping perceptions of the hoodie

As far as fashion statements go, you’ll struggle to find an item of clothing as politically charged as the hoodie. We speak to curator Lou Stoppard about her new show, which attempts to dissect our complex relationship with the garment

Why brands need to be bolder and braver than ever

The world doesn’t want to spend less money; it just wants to spend it better, says Paul Austin, Director and Founding Partner of Made Thought. Here he expounds on how the brands that can deliver bold experiences will be the ones that succeed

The future of beauty lies in tech

Technology is the now the biggest influence on where the beauty sector will go next, according to a new report from Wunderman Thompson Intelligence. Its author Emma Chiu takes us through it

Richard Avedon’s 60 years in advertising

Vogue’s iconic fashion photographer Richard Avedon also worked for more than 600 advertising clients. Tom Seymour explores a new monograph that captures his enduring influence on commercial photography

Anyone for a Domino’s cape?

Can’t be bothered to get off the sofa? Domino’s has you covered with its new FASHiN capsule collection, which includes gaming sleeping bags and capes with TV control pockets

Creating sustainable sequins

Elissa Brunato has developed sustainable sequins that shimmer without the use of chemicals. We talk to the designer – a runner up in the MullenLowe NOVA Awards, and winner of the Creative Review Innovation Award – about her work

So you want to be a… window dresser

For 12 years, Paul Symes led the eye-catching window displays at Fortnum & Mason. We speak to the creative consultant and former Head of Visual Presentation about the best route into window dressing and the importance of thinking in 3D

The rise of the grotesque in beauty

Our obsession with perfect beauty is subsiding and being replaced with grotesque, ugly or alien looks. Emma Chiu, Creative Innovation Director at Wunderman Thompson New York, explores the trend