Fashion & luxury

Branding, retail design, and innovation in fashion & luxury

Exposure: Campbell Addy

Art Director Gem Fletcher examines the work of Campbell Addy, in the latest installment of a series looking into talent in photography, from recent graduates to photographers breaking the rules…

How to build a fashion brand: lessons from & Other Stories

After six years as creative director at & Other Stories – the H&M-owned global fashion brand she co-founded in 2010 – Sara Hildén-Bengtsson has left to set up a design and concept studio for retail brands. Here, she shares the key to & Other Stories’ success and offers some advice for creating a great customer experience

Harvey Nichols Shoplifting ad

T2 Trainspotting and the Harvey Nichols ad

Eagle-eyed ad fans will have noticed a surprising sequence within Danny Boyle’s T2 Trainspotting film: a segment which sees Harvey Nichols’ 2015 Shoplifters ad repurposed to show Renton, Sick Boy et al on a cartoon-faced crime spree across Edinburgh.