As young talent leaves university for the world of work, they’re confronted with a looming gap between what they’ve learned, and what they’re expected to know. We spoke with some of the industry’s best to find out seven key skills that students need to succeed.
New Blood Academy 2017 with WPP
Nurturing tomorrow’s creative superstars
The D&AD Foundation fuels the future of the industry, by supporting up-and-coming talent, promoting diversity, and pushing for a fairer, more sustainable future.
O’Keeffe discusses the big challenges in creative education today and why WPP is supporting the New Blood Academy
The Academy Class of 2017 brought together students from all disciplines; everything from graphic design and art direction to copywriting and typography. Not just fresh talent, these people are the future of the industry – the brilliant young minds that are ready to remind you exactly what creativity’s capable of. So if you’re looking for […]
Where are they now?Every year, another wave of bright-eyed young creatives enters the industry, ready to shake things up and show the old hands what it’s really all about. We caught up with five New Blood Academy alumni to find out what they’ve learned since bridging the gap between uni and industry
D&AD in past years
D&AD’s New Blood Shift programme aims to promote diversity within the creative industries with a free 12-week night school for a group of young creatives who haven’t been to university.
Two Black and four White Pencils were given out last night to the winners of this year’s D&AD New Blood Awards
We’ve been picking our favourites from entries to this year’s D&AD New Blood Awards. Here, we select some outstanding work from the graphic design, branding, illustration and typography categories
New programme aims to attract ‘untapped talent’ into creative industries via free 12-week night school