Digital

Apps, wearables, websites: the world of digital creativity

A design system for Sainsbury’s

Luna combines both visual guidelines and design solutions for common tasks across Sainsbury’s digital products and services. What are the benefits and challenges of introducing such a design system?

Is creativity in need of rescue?

In his book Against Creativity author Oli Mould questions whether being ‘creative’ means becoming a cog in the machine. CR met with him to discuss how creativity can become more than part of a production line

On technology and hype..

In his latest column for CR, Perry Nightingale, Executive Creative Technologist at Grey London, addresses how hype can affect our attitudes towards technology, and why the journey to real technological change is long

Designing the digital self

With VR experiences still in their infancy, navigating the disconnect between the real and virtual body still poses creative challenges. As part of our Body week on CR, we met with Framestore Creative Director Gavin Fox to discuss what it takes to cross the uncanny valley