Introducing the winners of the Epica Awards 2023
This year’s six Grand Prix awards went to projects as diverse as a digital tool to help Ukrainian refugees find work and a meatball made from cultured mammoth meat
How brands have adapted to the cost of living crisis
Financial pressures continued to impact people’s spending habits this year, while brands made their own cutbacks and placed renewed emphasis on value in response
TikTok
Why TikTok campaigns aren’t just for Christmas
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash
Gen Z’s attention span is longer than you think
ITV’s wellness offshoot Woo has created a three-part entertainment series born from a TikTok trend. Founder Stephen Mai and creative director at large Ravi Amaratunga Hitchcock discuss what people are getting wrong about storytelling for Gen Z, and the key to creating platform agnostic content
How to cut through with creativity on TikTok
How the most successful brands on TikTok drive performance through ground-breaking creativity
Do dating apps need a rebrand?
As sex positive dating app Feeld unveils a new visual identity, we look at how it’s challenging the more problematic elements of ‘swipe culture’
Reiki Zhang on dreaming in pixels
Reiki Zhang reflects on our physical and virtual reality through the lens of digital fashion and 3D art. She speaks to us about how she uses emerging technologies to consider the human condition
The New Talent issue is out now!
The Winter 2023 issue of Creative Review brings together profiles on 11 creatives who are rising up in the worlds of design, advertising, photography, illustration, and beyond, plus has advice and reflections about access to the industry
Bringing OpenAI’s brand into the mainstream
We hear how design agency Area 17 helped transform the company behind Dall-E and ChatGPT from a niche non-profit into one of the world’s most famous AI brands
Map and Modem’s new project aims to democratise personal healthcare
Smart Aid Kit combines functional product design with AI-powered tech to show how we could take more ownership over our health in the future
Building new connections in a disconnected world
Forming authentic relationships and understanding in the world has never been more vital. Here, Natalia Christina of agency All Corners discusses how creatives and brands can help
A new platform delves into Frank Gehry’s architecture
Getty’s digital experience about the Walt Disney Concert Hall boasts the kind of bold, spirited approach befitting of the legendary music venue
The search for new talent
CR talks to a handful of ad agencies and design studios to get a sense of what they’re looking for when it comes to new talent, how they find it, and what they’re able to offer in return
Artist Beth Frey’s love/hate relationship with AI
The artist discusses how AI has broadened her practice, but also acknowledges the issues and challenges that can arise from using the tech
How design can help reach Gen Z on social
Need to Know is a new platform started by agency Human After All which aims to help Gen Z find careers they care about. Here Danny Miller explains the power of using social media as an editorial canvas for news, facts, and advice
Where prediction meets the past
A lot of the AI conversation is about where the tech will take us in the future, but it is also reinvigorating the art of yesterday, says Wunderman Thompson global CCO Daniel Bonner