Digital

Apps, wearables, websites: the world of digital creativity

How Guinness embraced social

By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans

Asia’s creative ascent

Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity

Michael Cera gives himself a massage

How CeraVe charmed Gen Z

The skincare brand’s first ever Super Bowl campaign signalled a new way to approach social-first campaigns. Here’s the story of its evolution

A man with braided hair wearing a blue Stone Island jacket and hat sat in a studio environment, shown on the Stone Island homepage

How Stone Island is using design to look forward

Once associated with British football fandom, the brand has been foregrounding its roots in technical craft – an emphasis carried through to its new website experience. We speak to CEO Robert Triefus and R/GA about using ecommerce for storytelling while fulfilling practical needs