Digital

Apps, wearables, websites: the world of digital creativity

Why mentoring’s for life (not just for uni)

Mentoring is a powerful tool throughout your career, says Katie Cadwell, a designer at DesignStudio in Sydney. Here she talks about how you can get it started, and what makes for the most fruitful mentor/mentee relationship

How FIFA became a creative catalyst

Not just an enormously popular video game, this year saw FIFA become the impetus for some forward-thinking creative work. Engine and adam&eveDDB discuss its huge cultural influence and advertising’s changing relationship with gaming

Is gambling advertising bad for us?

As the relationship between gambling and advertising comes under growing scrutiny, particularly in football, we talk to figures across the ad industry about whether regulations are working hard enough to protect consumers

How can beauty brands stand out on social?

While social media offers beauty brands direct access to consumers, it has led to conformity, with companies adopting ever-similar styles and messages. Here, Nick Vaus, partner and founder at Free The Birds, suggests ways to break with the bland

The evolution of advertising in the home

Technology and the internet of things will embed advertising even further into our homes, via ever-evolving products. While this may sound unnerving, it doesn’t necessarily need to be a bad thing, says Neil Cooper at Rehab