Apps, wearables, websites: the world of digital creativity

Are creatives out of touch

Are creatives out of touch?

The advertising and design industries have long been criticised for not engaging enough with real people. But have growing geopolitical differences and national lockdowns made divides even more pronounced?

Designing TV titles for the streaming age

As TV and streaming services fight for viewers in an ever-more competitive landscape, design matters. Here, we look at the role of opening sequences in the era of the ‘skip intro’ button, and examine their role in hooking in viewers