Digital

Apps, wearables, websites: the world of digital creativity

Work’s not all about the money … or is it?

While we all need to earn a living, younger people are increasingly motivated by more than just their paypacket. How are creative companies responding to the challenge of offering meaningful benefits to their younger team members?

Should I work for free?

It’s an eternal issue in the creative industries, and a question that rarely has a simple answer. Here, we get to the bottom of when, if ever, it’s a good idea to work for free, what to watch out for, and what to bear in mind when deciding

How I Work: Amanda Johnstone-Batt, Framestore Rides

Rollercoasters are no longer all about the corkscrew and loop-the-loop. They’ve become rich interactive experiences that use AR, VR and CGI to immerse riders in the story. Amanda Johnstone-Batt, CGI Supervisor on Framestore’s Rides team, tells CR what it takes to make them work

How to make great experiential ads

The advertising industry has been enamoured with the marketing potential of immersive events, VR and AR for some time now. But how do you make a really effective experiential ad? We spoke to a number of experts to find out