Digital

Apps, wearables, websites: the world of digital creativity

Could VR put an end to phobias?

Virtual reality is already making a big impact in the gaming world, but its potential to treat severe phobias such as the fear of heights has so far been relatively untapped. Aimée McLaughlin investigates the possibilities of VR therapy

O.O.O. for the Planet

As next Friday’s Global Climate Strike approaches, Pentagram’s Naresh Ramchandani explains why he and his team are taking part, and why the rest of the design and advertising community should be too

Tea Uglow on bravery and fear

Can you really pick and choose whether to be brave? Tea Uglow, Creative Director of Google Creative Lab in Sydney, examines society’s understanding of fear and bravery, and the clichés and limitations it may contain

Does the creative industry need more mentors?

Mentors can be invaluable when it comes to navigating the pitfalls of creative work, whether that’s getting a job, going freelance or launching a new business. So why don’t more of us seek them out, and why aren’t mentoring schemes more widespread?

How to write for chatbots

London agency Byte has created chatbots for the Barbican, adidas and Victoria Beckham. We talk to its Director of Technology Isabel Perry about creating engaging conversations and what the chatbots of the future might look like

The Fear issue: August/September 2019

Stamped with one of Noma Bar’s trademark double entendre illustrations, our latest issue addresses the subject of fear. Whether it’s how to persuade clients to make the leap into the unknown, or the resurgence of well-crafted horror flicks

How Kyra is rewriting the rules of video

Pitching itself as a TV network for Gen Z, Kyra is the brains behind fashion-focused YouTube shows PAQ and NAYVA. We talk to Creative Director Kaio Grizzelle about writing for real-life content, and finding inspiration everywhere from haute couture to Geordie Shore

How Dipsea is rethinking erotica

The self-proclaimed ‘sexual wellness’ app is hoping to wake up the world to the realities of female desire with its racy audio stories. We speak to co-founder Gina Gutierrez about its refreshing approach to getting women off

How Blinkist is streamlining the way we read

Blinkist is on a mission to tackle information overload by enabling us to speed-read the latest bestseller in 15 minutes. But is it stripping the joy out of books altogether? We speak to the app’s co-founder Niklas Jansen