Rapha on why community is more than a trend
As the cycling brand turns 20, we speak to CMO Tom McMullen about how it’s helped inspire a whole generation of design and community-led brands in the world of sport
A new exhibition ruminates on the future of money
KesselsKramer London and the Bank of England Museum are presenting works by 17 creatives that playfully examine currency and value
How expansion is helping to define adam&eveDDB’s brand
As adam&eveDDB adds a San Francisco office to its expanding network, global chief creative officer Richard Brim reflects on the state of the ad industry today
Art organisation Backslash gets an appropriately slanted identity
The backslash symbol serves as muse for the organisation’s interactive branding by New York-based studio Cotton
How Braw Haus is shifting perspectives of digital art
Braw Haus is a digital studio and talent agency set up by artists Justine Vilgrain and Patricia Gloum. We talk to the duo about developments in Web3 and why businesses don’t always have to follow a typical path
Greenpeace takes aim at Dove’s ‘toxic influence’
The environmental organisation is calling out Dove’s plastic problem by using the brand’s campaign film Toxic Influence for inspiration
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
MTV VMAs get a retro-futuristic update for 2024
MTV’s MoonPerson mascot is at the heart of the awards’ shiny new campaign identity, which was created in collaboration with DixonBaxi
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Tavern reworks steakhouse Sizzler’s vintage brand
Finding inspiration in the restaurant’s visual archive, the designers have created a new brand from the ashes of the old one
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
New CALM campaign focuses on youth suicide
Launched to coincide with World Suicide Prevention Day, the new campaign features an installation of thousands of balloons representing the young lives lost to suicide in the UK in the past decade
Brooklyn Museum marks 200th anniversary with brand refresh
The beloved New York institution has a new identity created with the help of local design studio Other Means
Zalando stirs up a metro drama in new campaign
Online fashion and lifestyle retailer Zalando has launched its new brand positioning with a campaign called What Do I Wear? created by Wieden+Kennedy Amsterdam
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
How Birkenstock became an accidental style icon
Birkenstock’s chief communications officer explains why the multi-billion-dollar brand has never needed a marketing department in its 250-year history
Shona Heath on designing dreamworlds
Set, costume and production designer Shona Heath’s enchanting, versatile vision stretches across many forms. Here, she shares the surprises and sacrifices of this line of work
Tombola’s new ad is a musical bingo fever dream
In Meanwhile’s first piece of work for the brand, the agency is aiming to shake up the stale bingo sector with help from comedy music group The Midnight Beast
Asia’s creative ascent
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
Photographers capture V&A’s collection as it moves to east London
Four photographers shot behind the scenes of the V&A’s major collection move into its new site at V&A East Storehouse
How verb is shaking up the world of brand experiences
US-based experiential company verb is adept at creating unusual, fun and experimental moments for brands from Airbnb to Amazon. It’s time everyone knew their name
CND’s new identity realigns its anti-nuclear mission
Design consultancy Rounded has worked with Campaign for Nuclear Disarmament on a new identity, including an evolution of the now iconic peace symbol that was designed for the organisation in 1958
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
A dynamic identity for creative news platform MAD
Wonky logotypes, bright-eyed mascots and a bold colour palette come together to create a suitably zany brand for the platform
Carolyn Mazloomi’s show honours America’s Black freedom fighters
The artist’s new body of work features textile-based “shrines” to the country’s often-overlooked heroes
How CeraVe charmed Gen Z
The skincare brand’s first ever Super Bowl campaign signalled a new way to approach social-first campaigns. Here’s the story of its evolution
Twitch brings the energy in its refreshed identity
Porto Rocha has created an expanded identity system for the livestreaming platform that channels the myriad personalities and passion points found across the online entertainment universe
A Puerto Rican coming-of-age story in 1990s New York
Angela Cappetta’s new photo book follows the journey of a girl named Glendalis over the course of a decade
The Wombles get a glow up
Branding agency How&How has created a new identity for The Wombles, who are lending their name to a new initiative for sustainable brands
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
How Stone Island is using design to look forward
Once associated with British football fandom, the brand has been foregrounding its roots in technical craft – an emphasis carried through to its new website experience. We speak to CEO Robert Triefus and R/GA about using ecommerce for storytelling while fulfilling practical needs
Specsavers disrupts pre-movie trailers with a series of mishaps
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
Gregory Crewdson’s lifelong study of suburban America
Nine series and more than 300 photographs come together in the photographer’s new monograph to reveal his enduring photographic legacy
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Labneh brand Bezi launches with a richly textured identity
Working with NYC-based agency Red Antler, Bezi has developed an identity that’s both exciting and informative, in a bid to make labneh as popular as hummus
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Floyd’s new ad brings a taste of Venice Beach to the UK
The travel brand’s new campaign is an unexpectedly charming tale of a retired bodybuilder turned miniature model maker
Repackaging the London Transport Museum
Undoubtedly one of the most recognisable visual languages of any transport network, the typefaces and graphic elements of London’s tubes and buses have heavily informed the new look for the London Transport Museum’s retail offering
Virgin Media introduces a new, smooth-sailing star
A new Virgin Media O2 spot created by VCCP is advertising its ‘smooth’ broadband with the help of a walrus
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Lee Kum Kee unveils branding for hot sauce range
The team at Deuce Studio has introduced a different take on the traditional Lee Kum Kee branding and packaging
Gradwatch 2024: Jolyon Tetley, UWE Bristol
Illustrator Jolyon Tetley has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Exposure: Miro Lovejoy Teplitzky
Gem Fletcher talks to the photographer about storytelling, chaos and how his work aims to capture the “vast complexities of being a human being”
Gradwatch 2024: Ana Margarita Flores, London College of Fashion
Photographer Ana Margarita Flores has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Dumb ways to fly
Foolish brand ideas are often surprisingly successful. So let’s take the most stupid ideas seriously and see them soar, says We Are Pi’s Rick Chant
Saint Urbain creates identities for a rural hotel and restaurant
The design studio has created the new branding for a historic hotel and its sister restaurant in the Catskill Mountains in New York state
A new animated ad delicately reframes death
Palliative Care Queensland’s new campaign revolves around a stop motion film that encourages us to talk more openly about death
How to create a meaningful place
It’s become fashionable to talk about places as brands, but to create real meaning we need to be much more nuanced than this, says creative director Benji Wiedemann
Gradwatch 2024: Urjasvi Gandhi, Nottingham Trent University
Illustrator Urjasvi Gandhi has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Idle hands go rogue in Hornbach’s DIY horror story
The ad reunites HeimatTBWA\ and director Steve Rogers, who created Hornbach’s Cannes Lions Grand Prix-winning film The Square Metre
Gradwatch 2024: Iqra Mudassir, Birmingham City University
Designer Iqra Mudassir has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Lettering artist Seb Lester hangs tiny exhibition in a tiny gallery
The exhibition of small prints and original art is appearing in a red telephone box in Settle, North Yorkshire
Will ‘flatter’ companies fare better in the age of AI?
As AI reshapes the corporate landscape, design duo Vit Abramov and Holga Balina believe businesses are overdue a structural shake-up too
Gradwatch 2024: CJ Ellis, Camberwell College of Arts
Animator CJ Ellis has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Gradwatch 2024: Jean-Batiste Clary Niemi-Junkola, Sheffield Hallam
Artist and illustrator Jean-Batiste Clary Niemi-Junkola has been chosen as part of our annual Gradwatch showcase, where we celebrate the next generation of talent in the creative industries
Design studio Atelier Choque Le Goff on AI and luck
The two-person design studio discusses how they’ve refined their working practice and why certain tech developments don’t align with their evolving approach
Barry Keoghan stars in nostalgia-driven Man Utd kit launch ad
The film highlights adidas Originals’ partnership with Man Utd and is a romantic love letter to the club and football itself