Eliza Williams

Eliza is Managing Editor at Creative Review

How to create the perfect advertising Christmas dinner

A key moment on Christmas Day is the dinner: a time to get together with loved ones and gorge yourself senseless on delicious treats. But how best to advertise it? We talk to ad Creative Directors for brands including Sainsbury’s, Tesco and Waitrose to get their top tips

KFC: Why it pays to be brave

KFC has weathered significant storms this year, with the help of clever and upfront advertising. We talk to Hermeti Balarin, ECD at KFC’s agency Mother, about advertising in a crisis, and how mutual respect between brand and agency is still essential in making great work

Paris gets greater

A hugely ambitious project, involving 68 new Metro stations, seeks to expand our idea of Paris beyond the old city and into the suburbs. Eliza Williams talks to Rémi Babinet, of advertising agency BETC, about what the changes might mean for the city