Design teams know how intrinsic to business their work is, and yet they still often find themselves undervalued. Emma Sexton offers some concrete advice on how to solve the problem, and think differently about your team in the process
Emma Sexton, founder of the In-House Design Awards, explains why winning awards can be just as valuable for in-house teams as agencies – so long as the categories reflect their different priorities
Have you considered getting your in-house creative team to seek out their own external client base for project opportunities?
What to do when your in-house creative team has more work than they can handle? Emma Sexton suggests ways in which in-house teams can deal with the pressure without getting overwhelmed
In-house teams often struggle to convey the true value of what they contribute. In-house expert Emma Sexton suggests three ways to help an organisation see that the value of design goes way beyond ‘making it look pretty’
It’s In-house Week here on CR. We’ll be focusing on in-house creative teams and how they work. To start things off, in-house expert Emma Sexton suggests three ways to shift perceptions of in-house teams from service to strategic partner