JKR unveils funk-inspired branding for energy drink Hustle
Hustle’s energetic new branding, created by Jones Knowles Ritchie, revolves around a squidgy new typeface that takes cues from the funk era
The Old Spice guy is back – and he’s brought his son along too
Just in time for his 10th anniversary, Old Spice guy has returned, and this time he’s sharing grooming tips with his son, Keith Powers
DK strips it back to the bare minimum for its new visual identity
DK (the publishing company formerly known as Dorling Kindersley) has ditched its 3D book logo in favour of a pared-back version of the symbol as part of an identity update by Pentagram
Is gaming the most undervalued creative influence of them all?
Gaming’s creeping influence is being felt across the creative industry, particularly in immersive entertainment. We find out why there’s so much to learn from it, and how a generation that’s grown up playing games is now rethinking the way narrative works
How Hornbach’s playful take on DIY made tools cool again
German store Hornbach has established itself as the cathedral of DIY, with years of tongue-in-cheek advertising that’s appealed to home improvers’ sense of humour. We delve into why it works so well, and what it can teach advertisers about the current mania for purpose
Does Gucci’s scrawled logo spell the end of fashion’s blandification?
As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry
James Bond has a rare bad day in Heineken’s blockbuster new ad
Daniel Craig reprises his James Bond role in a Heineken advert that shows him as a little less than his usual polished self
What does it take to design a toy shop?
The days of wandering down the aisles of Toys “R” Us are long gone, replaced by a new breed of shop that’s catering to kids’ digital dependence and need for new experiences. We find out what it takes to make a modern toy store
Is it time we hit replay on gaming history?
For nine years, console company Analogue has been helping people rediscover gaming’s past, and highlighting its hugely creative heritage along the way. We met its founder to discuss what makes the history of game play so fascinating, and why it goes far beyond nostalgia
The creators of Bad North on where gaming is going
The duo behind hit strategy game Bad North discuss what it takes for independent games studios to stand out, and how our definition and understanding of play is evolving
Mothercare by Sophie Mayanne
Mothercare’s stark and honest campaign by Sophie Mayanne caused a stir in the media for its open and uplifting celebration of women’s bodies post-birth. The images won in the advertising section of the CR Photography Annual
MagCulture’s Christmas cards are raising money for the homeless
Richard Turley, Veronica Ditting and Alice Bowsher, amongst others, have all contributed to MagCulture’s set of Christmas cards, donating their time so that the sales can go straight to homeless charity Shelter from the Storm