Emma Tucker

Emma Tucker is Senior Writer at Creative Review

How to build a food brand

From raising funding on Kickstarter to putting “a bit of disco” into the branding, Future Noodles founder Carl Clarke and Otherway’s Jono Holt take CR through the highs and lows of building a food brand

Is the future of retail weird?

Shops in the heart of the desert and stores where you make your own bag could point the way forward for retail, which is becoming less about luxury and theatre and more about memorable experiences

How I Got Here: Brian Rea

Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career

How I Got Here: Forest Young

Wolff Olins’ first global chief creative officer discusses his circuitous path to creativity, and why he believes failure is the secret ingredient for success