Getting your audience to actively participate in the development of your brand, festival or event can provide both a great experience and real engagement with the end result. But doing it well is an art form in itself – we talk to Joe Hartley of Standard Practice for some tips
We ask three experts for advice on creating a distinctive and engaging online experience – and explore how brands can create websites and apps with personality
Felt artist Lucy Sparrow makes entire supermarkets full of fluffy ketchup fruit and fuzzy fruit. We speak to her about why the corner shop has become a recurrent theme in her work, and what makes the UK corner shop experience unique
Aaron Taylor Harvey heads up Airbnb’s Environments team, which has brought to life its offices everywhere from San Francisco to São Paulo. He discusses the challenges of designing for such a fast growing business, and why flexi-working needn’t threaten the future of the office
From interactive stories to choose your own adventure games, we explore how brands can create engaging voice experiences for smart speakers
Bringing a blockbuster show to life for the likes of the Science Museum and V&A promises bigger budgets and more room for experimentation – but inevitably comes with added pressures. We speak to Nissen Richards’ founder Pippa Nissen about what it takes
Dutch designer Hansje van Halem is changing how we experience the buildings around us, using tiles, 3D installations and patterned facades to personalise churches and housing blocks. CR finds out if it’s time to give graphic designers a chance at architecture
Rollercoasters are no longer all about the corkscrew and loop-the-loop. They’ve become rich interactive experiences that use AR, VR and CGI to immerse riders in the story. Amanda Johnstone-Batt, CGI Supervisor on Framestore’s Rides team, tells CR what it takes to make them work
Barry Pilling is Creative Director at Beano Studios, the digital offshoot of the much-loved comic brand. Here he explains how the team gathers insights from a team of young advisers and offers advice for brands looking to create content for kids
Reading is usually perceived as a solo activity, but the Hay Festival has turned it into a community experience. We talk to founder Peter Florence about why a live event works for literature and how they’ve spread the Hay brand around the world
As the first mass-market games product for disabled people, the Xbox Adaptive Controller is reconsidering who gaming is for, and how they experience it. Microsoft designer Chris Kujawski tells CR why it’s the highlight of his creative career
Luxury brands have long been skilled at turning retail spaces into sensory experiences. Other retailers must now follow suit