Food & drink

How creativity is changing what and how we eat

Plant power: the changing face of veganism

Going vegan (or at least flexitarian) is set to be the biggest food trend of our times. We speak to jkr’s Head of Strategy Adrian Jarvis about the rise of vegan junk food, and how plant-based brands became the new cool

How to create the perfect advertising Christmas dinner

A key moment on Christmas Day is the dinner: a time to get together with loved ones and gorge yourself senseless on delicious treats. But how best to advertise it? We talk to ad Creative Directors for brands including Sainsbury’s, Tesco and Waitrose to get their top tips

How street food became sophisticated

Perceptions of street food have rapidly changed from greasy hotdogs to haute cuisine, with some start-ups even opening fully-fledged restaurants. We speak to the teams at Street Feast and Honest Burgers about the importance of design in street food’s success story

How I Work: Elizabeth Galbraith, BBC Good Food

BBC Good Food is a culinary behemoth, reaching millions via its online and TV channels, magazine, apps and live events. Here we speak to Acting Creative Director Elizabeth Galbraith about designing in an ever-changing media landscape and how they pick their recipes

A design system for Sainsbury’s

Luna combines both visual guidelines and design solutions for common tasks across Sainsbury’s digital products and services. What are the benefits and challenges of introducing such a design system?

KFC: Why it pays to be brave

KFC has weathered significant storms this year, with the help of clever and upfront advertising. We talk to Hermeti Balarin, ECD at KFC’s agency Mother, about advertising in a crisis, and how mutual respect between brand and agency is still essential in making great work

How alcohol-free got a refresh

Non-alcoholic spirit Seedlip has kickstarted a new category, blending 17th century distillation techniques with botanical-themed design to win drinkers over. Here’s how the brand reinvented alcohol-free

Could the right branding have us all eating bugs?

The foods of the future are better for our planet and our conscience, but not necessarily our appetite. As insect-based products and unfamiliar alternatives to meat and dairy spring up, we explore whether design can help us overcome our aversion

Superfly by B&B studio

This project was selected in the Design – Packaging category of The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity