Food & drink
How creativity is changing what and how we eat
This project was selected in the Design – Packaging category of The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity
This project was selected in the Design – Brand Identity category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity
Magnum has taken in an unexpectedly elegant and stylish route in its new advertising campaign, which stands out in a sea of mediocre billboard advertising.
This week we are looking at the unique opportunities and challenges of being a creative working in-house. Here, former food stylist Sarah Tildesley talks to CR about her role heading up creative at Jamie Oliver and working with the nation’s most famous chef
In April last year, Heineken launched a ‘social experiment’ with its Open Your World campaign. The brand invited strangers with opposing views on political and social issues to complete a task together and, in the process, get to know each other. Only at the end did they discover they had fundamental disagreements on issues such […]
Sainsbury’s eschews the trend for creating a ‘Christmas special’ ad this year, and instead releases a festive singalong version of its already established campaign. It does feature an appearance from Kermit the Frog though.
Snickers has created a witty new addition to its ‘You’re not you when you’re hungry’ campaign, by turning laddy TV channel Dave into a posh version of itself, Rupert, mid-afternoon last Friday.