In April last year, Heineken launched a ‘social experiment’ with its Open Your World campaign. The brand invited strangers with opposing views on political and social issues to complete a task together and, in the process, get to know each other. Only at the end did they discover they had fundamental disagreements on issues such […]
Food & drink
How creativity is changing what and how we eat
Sainsbury’s eschews the trend for creating a ‘Christmas special’ ad this year, and instead releases a festive singalong version of its already established campaign. It does feature an appearance from Kermit the Frog though.
Snickers has created a witty new addition to its ‘You’re not you when you’re hungry’ campaign, by turning laddy TV channel Dave into a posh version of itself, Rupert, mid-afternoon last Friday.
Ever wondered why it is that you love Marmite, but your best friend thinks it’s disgusting? Well, according to a new scientific white paper, it’s all in your genes.
Luxurious London department store Liberty London has launched its first British food range, with the identity and packaging designs created by &Smith. The branding agency worked with 14 illustrators – Billy Clark, Caroline Magnère, Dave Anderson, Guy Catling, Hani Abusamra, Jordan Andrew Carter, Louise Lockhart, Margaux Carpentier, Mr Gordo, Rob Bailey, Rob Lowe a.k.a Supermundane, […]
Chickpea snack brand Hippeas is stocked in more than 20,000 stores and has plans to become a global lifestyle brand. Founder Livio Bisterzo and JKR design director Stephen McDavid explain how a strong identity and a focus on giving back have been crucial to the brand’s success
The Great British Bake Off’s move from the BBC to Channel 4 last year shocked the nation. But this charming, homely trailer for the new version of the TV baking show will probably reassure fans that it’s still worth watching in its new home.