Food & drink

How creativity is changing what and how we eat

Will Heineken’s Open Your World campaign work in India?

In April last year, Heineken launched a ‘social experiment’ with its Open Your World campaign. The brand invited strangers with opposing views on political and social issues to complete a task together and, in the process, get to know each other. Only at the end did they discover they had fundamental disagreements on issues such […]

&Smith enlists 14 illustrators for new Liberty London British food range designs

Luxurious London department store Liberty London has launched its first British food range, with the identity and packaging designs created by &Smith. The branding agency worked with 14 illustrators – Billy Clark, Caroline Magnère, Dave Anderson, Guy Catling, Hani Abusamra, Jordan Andrew Carter, Louise Lockhart, Margaux Carpentier, Mr Gordo, Rob Bailey, Rob Lowe a.k.a Supermundane, […]

Hippeas and the power of branding

Chickpea snack brand Hippeas is stocked in more than 20,000 stores and has plans to become a global lifestyle brand. Founder Livio Bisterzo and JKR design director Stephen McDavid explain how a strong identity and a focus on giving back have been crucial to the brand’s success