FIFA recently launched the visual identity for the 2026 World Cup held in Canada, the US, and Mexico. We hear from four brand and design experts about their thoughts on the tournament’s identity, and whether design alone is enough for FIFA to turn its reputation around
As football clubs evolve into competitive brands, we look at how design and comms are shaping the image of the game, and what top flight clubs can learn from smaller teams
An updated edition of Rick Banks’ hugely popular Football Type book (first released in 2013) features extra historical detail and a much wider range of kits
Britain’s Premier League football clubs are now huge corporate brands with global followings. Design and communications are vital to how a club operates. We speak to the Everton branding team about designing the historic ‘People’s Club’
Ahead of the hotly anticipated World Cup this summer, we look at whether brands are taking a fresh approach to marketing the women’s game, and the lessons they can take away from the success of campaigns like This Girl Can
Well this is odd: a new England Rugby Union shirt for the 2018-19 season features a scattering of tiny St George crosses. Just like the England football shirt of 2010
To coincide with the start of the new FA Women’s Super League season, the top three tiers of the English women’s football pyramid and the league cup competition have a co-ordinated new visual identity created by Nomad
Fox Sports NL’s new branding is inspired by the sights and sounds of Dutch football – from team badges and colours to popular chants. We talk to DixonBaxi about the redesign and the changing nature of broadcast graphics for sport
London design studio Planning Unit has spent over a decade creating graphic representations of football stadiums from above – a side project that has led to a Tumblr site, a collection of prints and a commission from Nike
Nike Football pays tribute to England’s unexpected World Cup journey in a thoughtful new spot that celebrates the wonder and power of teamwork
Nigeria’s 2018 World Cup kit reflects the spirit and swagger of contemporary Nigeria – we talked to Nike’s Design Director Pete Hoppins about the inspiration for the design
Wieden + Kennedy Amsterdam celebrates the underdogs of the sports world for Nike’s Never Ask World Cup ad campaign, which stars a blind runner and a male synchronised swimmer
Advertising for the World Cup in Russia has been slow to appear though this week sees the launch of three films from adidas Football, focusing on players Mo Salah and Gabriel Jesus, and the RFEF
Viewers tuning in to see ITV’s coverage of the World Cup opening game were met with a stunning, ornate set. We talk to Executive Producer Paul McNamara about how it was designed
A new exhibition of photographs and films by Juergen Teller held at Garage Museum of Contemporary Art in Moscow captures the agony and ecstasy of being a footie fan
BETC Paris celebrates the cultural and social impact of football at its Magasins généraux space, with an exhibition featuring neon signs, a fantasy floating stadium and a blanket made of club scarves
Every World Cup comes with an official poster, offering a history of both football and graphic design through the decades. Here, Ned Read, editor and founder of football mag Pickles, analyses the posters for CR
After a surprising rise to the quarter finals in the 2016 Euros – and beating England on the way – Iceland has entered the World Cup with realistic optimism. A photo story titled The First Time, investigates football culture and fandom in the country.
A new report from Copa90 shows that the changing habits of modern football fans will impact everything from how the game is broadcast to how brands can reach audiences. James Kirkham, Head of Copa90, gives CR the low down
The history of Adidas football boot design, from 1958 to 2014, reveals a relentless march toward complexity