Future

CR looks at the evolution of work, tech, storytelling and more

Graphic showing the user interface of map making tool Felt

Mapping out the future

From NASA apps to city planning, Sam Hashemi has a track record of transforming dated systems and esoteric processes with design. His latest target is map-making, which he’s bringing into the modern age with a collaborative tool called Felt

AI Iain Tait

Laughing with AI

AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait

The rise of Gen Alpha

Watch out Gen Z, there’s a new generation in town, with a whole new set of expectations of how the world should be. Here’s a snapshot of what brands need to think about to get ahead

What’s in a name?

As a series of mergers have seen the demise of once-cherished names from agency and studio doors, we ask what legacy means in the industry today