What brands can learn from immersive art
As brands seek out new ways to connect with consumers IRL, we explore what they can learn from the recent spate of immersive art shows – and why people will always yearn for communal experiences
CR looks at the evolution of work, tech, storytelling and more
As brands seek out new ways to connect with consumers IRL, we explore what they can learn from the recent spate of immersive art shows – and why people will always yearn for communal experiences
Does technology need to spend so much time pestering us for attention? We discuss whether design can create a better, calmer relationship with our devices and their notifications
As brands and creative agencies aim to create work that truly reflects the diversity and demands of their audiences, commissioning is vital. Here, Gem Fletcher talks to four industry experts about how to do it well
As Gen X arrives squarely into middle age, it continues to be outwardly ignored by brands, despite its wealth and cultural savvy. We examine why
Iain Tait, Nick Farnhill and Richard Turley’s latest venture, Food, was born out of a desire to mess around in the unknown. Here, they discuss what the agency of the future could look like
How can we visualise a world that has not yet come to pass? Here we speak to three illustrators to find out what makes something look ‘futuristic’, and examine whether our visions of the future are in fact rooted in nostalgia
We find out how to involve younger voices in design conversations, and why it’s vital for the future of the industry and the products it produces that they’re heard
After 18 months of hype, particularly in the world of advertising, we’re still not much clearer on what the metaverse will turn out to be. But, says Wunderman Thompson’s Emma Chiu, that doesn’t mean we should count it out
Graphic design is in a period of flux: we talk to Pentagram partner Paula Scher about AI, typography, the arrival of advertising agencies into design, and more
Strategists and planners have firmly taken up residence in the design world. Here Silas Amos, a self-confessed member of their tribe, explains why they are central to the future of design
In the next generation of digital culture, brands will no longer be the centre of the universe. We look at how they can build communities on social media without crashing the party
AI and other new technologies are having a radical effect on type design. We talk to Monotype creative type director Terrance Weinzierl about what the future holds