How I Got Here: Daniel Liévano
The artist and author delves into his philosophically minded approach to creativity, including the importance of solitude and his attempt to translate the metaphorical “magic” of Haruki Murakami
Aoife McArdle on making it as a director
From running up late fees at a video rental shop in Dublin to a music video for U2 and an episode of sci-fi TV show Brave New World, director Aoife McArdle has come a long way. Here’s how she did it
How I Got Here: Thierry Albert, TBWA\Neboko
After eight years as a creative director at Wieden + Kennedy Amsterdam, Albert has joined TBWA\Neboko as ECD. He talks to us about his career and his ‘kill boring’ mantra
How I Got Here: Alicia Cheng
Designer, author and now head of design at the Met, Alicia Cheng discusses a career spent in the cultural sphere – from setting up an all-women design collective to the thrill of moving people through an exhibition space
How I Got Here: Hillary Coe, AKQA
Designer, drag racer and analogue astronaut Hillary Coe has joined AKQA as principal of experience, following a position as director of design at SpaceX. She talks to us about creating roles for herself that didn’t exist and embedding adventure into her life and work
How I Got Here: Zak Kyes
Graphic designer and creative director Zak Kyes has brought ideas to life for publications, cultural institutions, and modern day visionaries like Frank Ocean and Virgil Abloh. He talks to us about his journey
How I Got Here: Nicholas Blechman
The New Yorker creative director talks about his first job in the industry and how to avoid predictability in editorial design
How I Got Here: Jiminie Ha
The Guggenheim Museum’s newly appointed director of graphic design Jiminie Ha reflects on the joys of a career spent mixing art and design
Rapha on why community is more than a trend
As the cycling brand turns 20, we speak to CMO Tom McMullen about how it’s helped inspire a whole generation of design and community-led brands in the world of sport
A new exhibition ruminates on the future of money
KesselsKramer London and the Bank of England Museum are presenting works by 17 creatives that playfully examine currency and value
How expansion is helping to define adam&eveDDB’s brand
As adam&eveDDB adds a San Francisco office to its expanding network, global chief creative officer Richard Brim reflects on the state of the ad industry today
Art organisation Backslash gets an appropriately slanted identity
The backslash symbol serves as muse for the organisation’s interactive branding by New York-based studio Cotton
How Braw Haus is shifting perspectives of digital art
Braw Haus is a digital studio and talent agency set up by artists Justine Vilgrain and Patricia Gloum. We talk to the duo about developments in Web3 and why businesses don’t always have to follow a typical path
Greenpeace takes aim at Dove’s ‘toxic influence’
The environmental organisation is calling out Dove’s plastic problem by using the brand’s campaign film Toxic Influence for inspiration
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
MTV VMAs get a retro-futuristic update for 2024
MTV’s MoonPerson mascot is at the heart of the awards’ shiny new campaign identity, which was created in collaboration with DixonBaxi
How I Got Here: Raul Aguila
From the New York Times to Esquire, Raul Aguila has cut his teeth at some of the biggest names in magazines. As he unveils one of his most exciting projects to date, a redesign of Variety to mark its 115th anniversary, the designer discusses what he’s learned along the way
How I Got Here: Joseph Rodriguez
As a taxi driver in the 70s and 80s, photographer Joseph Rodriguez captured the intensity of New York City from the driver’s seat. He talks to us about his childhood, learning from the greats, and his ‘get close’ mantra
How I Got Here: Brian Rea
Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career
How I Got Here: Bake Off illustrator Tom Hovey
Tom Hovey talks to us about his journey from fussy eater to street artist to Great British Bake Off illustrator, and why food illustration is a good palate cleanser in the Instagram age
How I Got Here: Forest Young
Wolff Olins’ first global chief creative officer discusses his circuitous path to creativity, and why he believes failure is the secret ingredient for success
How I Got Here: Illustrator Serge Bloch
The French illustrator and author talks to us about why he entered the world of illustration at just the right time and why humour is more important than ever
How I Got Here: Amos Paul Kennedy Jr
Having switched from computing to printmaking at the age of 40, Amos Paul Kennedy Jr has since led a life in letterpress. He talks us through his journey
How I Got Here: Shelley Smoler, Droga5
Droga5’s newly appointed executive creative director Shelley Smoler talks to us about how growing up in South Africa shapes her work, tapping into culture, and learning the importance of bravery in advertising