Aaron Hinchion heads up the creative team at Kano. Here, he discusses building an in-house creative team, using gaming mechanics to teach people about coding and computing and the difference between life in a startup and an agency
How I Work
Cult comic the Beano is celebrating its 80th birthday this year. To mark the occasion, we speak to Mike Stirling who heads up Beano’s in-house studio about the ‘fun factory’ work culture at its Dundee headquarters, and how to make a heritage brand stay relevant in a digital world
Leonie Cooper is responsible for bringing ticketing app Dice’s voice to life through written and video content. As part of our creativity in music series, she talks about ditching traditional music journalism for an in-house role and giving ticketing companies a better name
Creative Lead Mark Woodward heads up the team creating montages, promos and mini-documentaries for the BBC’s World Cup coverage. Here he discusses what it’s like working on the biggest event in football.
As Creative Director at Warner and Parlophone Music, Richard Welland has created album art for Liam Gallagher, Bat for Lashes and Lily Allen. Here he explains what it’s like behind-the-scenes at a major label…
We speak to Ned Read, founder and editor of football magazine Pickles about how the publication has outlasted others, growing a readership and the future of the magazine