Illustration

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“AI is not sentient … it’s just another piece of technology”: Hudson-Powell on creating an identity for Graphcore

Pentagram partners Luke Powell and Jody Hudson-Powell have created an identity system inspired by machine learning for Graphcore – a UK and US-based company that makes processing units for AI applications. The system avoids techy cliches and instead features a dynamic typeface, a shape generator and some colourful illustrations that aim to make AI seem more accessible

Branding for a life in paradox

When we crave both instant gratification and deeper experiences, how can brands respond? James Ramsden, ECD and John Clark, Planning Director at design agency Coley Porter Bell look at how brands are addressing increasingly conflicting opportunities

“AI is not sentient … it’s just another piece of technology”: Hudson-Powell on creating an identity for Graphcore

Pentagram partners Luke Powell and Jody Hudson-Powell have created an identity system inspired by machine learning for Graphcore – a UK and US-based company that makes processing units for AI applications. The system avoids techy cliches and instead features a dynamic typeface, a shape generator and some colourful illustrations that aim to make AI seem more accessible

#shevotes

Rewriting the rules of election campaigning

Last week’s UK General Election was unusual in many ways. We saw the abandonment of many election traditions, particularly in the way the various parties marketed and promoted themselves. Instead we saw creative and unusual ways of talking to the public, especially via social media channels. In this article, we focus on one such example, with Ella Saltmarshe of The Comms Lab explaining how she and a group of friends used creative thinking to encourage young women to vote.