How Birkenstock became an accidental style icon
Birkenstock’s chief communications officer explains why the multi-billion-dollar brand has never needed a marketing department in its 250-year history
Photographers capture V&A’s collection as it moves to east London
Four photographers shot behind the scenes of the V&A’s major collection move into its new site at V&A East Storehouse
Specsavers disrupts pre-movie trailers with a series of mishaps
The brand’s new campaign asks: what could happen if Cineworld Cinemas staff didn’t go to Specsavers?
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Johnny Hardstaff on getting intimate with photography
The director reflects on the connection between his darkly personal photography work and his commercial films, and how the former has enriched his wider practice
Idle hands go rogue in Hornbach’s DIY horror story
The ad reunites HeimatTBWA\ and director Steve Rogers, who created Hornbach’s Cannes Lions Grand Prix-winning film The Square Metre
Lettering artist Seb Lester hangs tiny exhibition in a tiny gallery
The exhibition of small prints and original art is appearing in a red telephone box in Settle, North Yorkshire
Orange ad proves Paralympians are faster than Olympic champions
The film juxtaposes the men’s T13 1500m final at the Rio 2016 Paralympic Games with the earlier Olympic equivalent to show it’s hard to tell the difference
Kuwaiti sports app Li3ib evolves with shapeshifting bilingual identity
The design system revolves around a new logo that works seamlessly in Arabic and English and bends to form sporty mascots
Breast Cancer Now campaign focuses on the things left unsaid
The research and support charity wants to inspire a more candid conversation about living with breast cancer