A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
Publishing startup Wonderbly has sold over three million books in the past five years, and claims Facebook has driven more sales than any other media channel. We talk to the brand about its approach to advertising on the platform
How mattress brand Simba is using creative best practices and clever targeting to promote its products and engage with consumers
Mobile video has exploded: mobile video consumption is increasing exponentially on Facebook and mobile is where customers watch everything from video adverts to branded content – so it’s time to adapt your content to match. People overwhelmingly prefer shorter adverts to longer ones. But on mobile, consumption is fast and attention is short, so the […]
A guide to creating engaging vertical videos for Instagram
Seven tips for adapting TVCs and creating thumb-stopping seasonal campaigns for Facebook and Instagram
A step-by-step guide to promoting your creative work using Canvas Folio – a quick-loading, full-screen mobile portfolio
In the past 12 months, there has been a 20% increase in conversations about make up and a 21% increase in mentions of skincare on Facebook and Instagram. Beauty shoppers are increasingly looking to the social media platforms to discover new products, trends and techniques and to research items before making a purchase. How beauty […]
Tips and advice for engaging with car enthusiasts on Instagram – from a look at the most popular hashtags to the top influencers and the most effective automotive campaigns
A guide to using Collection – a new Facebook ad format that aims to provide mobile shoppers with a more seamless and engaging experience