Currently, writes Ali Hanan, only 11% of the world’s advertising creative directors are female. A recent study shows 70% of female creatives work in a department with a 75-25% male to female spilt. So as a female creative in your first job, you’re often the token woman in the corner. And, as you look up, […]
International Women’s Day
Photo: Japanese Forms Fashion ads are filled with cool older women at the moment, from Joan Didion for Céline and Joni Mitchell for Saint Laurent, to Helen Mirren for L’Oreal and Charlotte Rampling for Nars. Does this mean that brands are finally waking up to the style – and the buying power – of the […]
Photographer Harley Weir has created a series of portraits and short films for Chanel and i-D celebrating the work of five creative women – from a beat poet to a dancer, a sound artist, a photographer and an actress
I believe that this is a pivotal moment for our industry. The noise around gender diversity, especially in creative leadership, is now deafening. And it’s not going away until the status quo is significantly shifted, once and for all. Let’s start with the good bits: While I’ve been a CD, the ratio of female CDs […]
From crying with laughter to hands in the air, emoji are now firmly entrenched in our visual culture. According to Google, they are used by more than 90% of the world’s online population. There are symbols for everything from prawns to ten pin bowling. There is even an official Kim Kardashian ‘Kimoji’ keyboard and a beauty-themed one created by […]
Consumers are rising up against gender clichés in everything from fashion to toys, yet when it comes to drinks marketing, whiskey will always be for men and rosé for women. Isn’t it time for a change?