Without rigorous processes in place, ever-increasing demands for creative work can lead to inconsistent quality, uncertainty over costs and margins and never-ending attempts to reinvent workflows to get work out of the door. Time for a more rational approach, says Jada Balster, EMEA Marketing Director, Workfront
Want to persuade the C-suite to keep creative work in-house? Directors decide between in-house or agency based on four factors: timeliness, quality, effectiveness and cost. If you can anticipate those four factors with the right evidence, you’ll build your creative authority in the business, and persuade directors to trust your team to deliver the work. So, what evidence do you need?
“So, what will the creative team be working on next month?” No matter how many times you sit opposite your CMO or director and hear this question, it never ceases to elicit discomfort. You, as a creative manager, want to give an accurate, detailed response that proves you’re on top of things – that you […]