Facebook recently introduced a new logo. But is a rebrand enough to change people’s perceptions of the company? As social media enters an inflection point in its history, Koto’s James Greenfield examines the deeper changes these brands need to make
Google’s new gaming platform Stadia enters a crowded market that is renowned for strong branding and marketing. James Greenfield examines what its design identity says about its offering
In just over a decade, YouTube has gone from an idea three guys had to make it easier to search for video, to a key pillar in the product portfolio of the second most valuable brand on the planet. It’s the world’s leading video platform, with 400 hours of content uploaded each minute and one billion […]
We asked regular CR columnist and Koto co-founder/creative director James Greenfield to pick out his favourite five museum and gallery graphic identities from around the world. He looks at what makes them so successful and effective as pieces of communication
In his second CR column on new identity work, creative director James Greenfield suggests that the mainstream media’s knee-jerk and ill-informed reaction to logo design is an insult to one of our strongest creative exports. Graphic design needs to fight back.