Adidas launches Olympics ad ahead of Paris 2024
The sportswear brand has launched a spot intended to be motivational as part of its You Got This campaign
Olympic Museum unveils a versatile rebrand
Studio Blackburn talks to us about creating a new identity for the Swiss museum that can flex for a global audience
Let’s hear it for the Olympic medics
A new campaign for healthcare apparel brand Figs is celebrating the medical professionals behind the US Olympic team
Co-op launches new brand platform with stop motion ad
The artfully stripped back campaign film also debuts the supermarket’s refreshed brand identity developed by SomeOne
Are specialisms dead?
And does it matter if they are? We ask a range of creatives about whether the industry is oversaturated with generalists, why this might seem to be the case, and what is lost and gained
Brian Eno, different every time
Gary Hustwit’s new documentary film about the prolific producer, artist and thinker is programmed to generate alternative versions each time it’s shown. The director explains why this approach is the only reason Eno agreed to take part, and the possibilities of this technology for filmmakers
Floating Points’ new video is a fluid exploration of lifeforms
Tokyo-based artist Akiko Nakayama has created ‘alive paintings’ for the producer’s forthcoming album, and will be joining him on tour to create improvisational visuals later this year
Concept store Grocery gets a subtly contrasting identity
The new identity for the Danish store blends “technical and organic” cues informed by the range it offers
Field Roast’s sausage ad taps into Charli XCX fanfare
Plant-based meat brand Field Roast launched a responsive OOH campaign by No Fixed Address that lifts from the most recognisable album cover of the year
D&AD launches platform to demystify industry jargon
The free tool, devised by FCB London creative team Amy Bland and Sacha Burke, allows people to learn from and contribute to an ad industry dictionary
Earl of East launches café-inspired candles
The delectable candle range conjures popular drinks and sweet treats, all served in reusable diner mugs
BBC’s Olympic ad is a love story – about sport
The broadcaster’s animated trailer for its Paris 2024 coverage nods to the city’s romantic associations, which are likened to athletes’ passion for their discipline