A future without brand purpose

If we’re serious about brands doing less harm and more good in the world, then we need to drop the flawed idea of brand purpose – and retain the good intentions behind it

14 ways of looking at 280 characters

I’m not sure what effect it will have, and I doubt Twitter is sure either. But for the time being, here are 14 thoughts, each in fewer than 280 characters. 1. Lots of writers are saying this is terrible for writing. Writing is about editing – insert that quote about ‘Sorry for writing such a […]