Banking has been attempting to change its tone of voice for decades. But it’s the start-ups that are truly exploring a new way to write about money, writes Nick Asbury
Both Nike and John Lewis are hitting the headlines with controversial new creative work. But at the eye of these two branding storms, there should be one small area of calm agreement. The writing is brilliant.
I’m not sure what effect it will have, and I doubt Twitter is sure either. But for the time being, here are 14 thoughts, each in fewer than 280 characters. 1. Lots of writers are saying this is terrible for writing. Writing is about editing – insert that quote about ‘Sorry for writing such a […]
OK, enough with the brand storytelling. The campfire went out years ago. The audience got cramp from crossing their legs. You were only going to get away with the Jackanory stuff for so long. Everyone’s at the chatbot party now. Move on. It would be nice to end the article there. But we haven’t moved […]
As brands look to automate customer interactions and even creative processes, writer Nick Asbury and writer/strategist Russell Davies (both humans) discuss some of the implications – in a conversation covering writing, speech, taglines, boat trips and unexpected items in the bagging area.