With banned words, hashtags and Gifs, the Olympics can feel like a brand out of step with the modern world. If the IOC were to relax their grip on the Olympics brand a little for future games, what might it do differently?
The logos, the ads, the posters and more
The Belmond Copacabana Palace hotel in Rio has installed a series of works by the Icelandic artist, including a light projection that plays out on the building’s facade each evening and reflects the share of the medals presented at the Olympics that day.
An amusing new campaign for Samsung from BBH Sport sees comedian Jack Whitehall try his hand at rowing, cycling and boxing with Team GB athletes
Channel 4 has released the much-anticipated follow up to its Superhumans spot for the 2016 Paralympic Games in Rio – and this time, it’s not just athletes that feature. We spoke to 4Creative and director Dougal Wilson about how it was made
Featuring a gymnastic sloth and a hammer-throwing anteater, RKCR/Y&R’s trailer is an impressive piece of animation with some lovely touches
Samsung, an official sponsor of the Olympic and Paralympic Games, has created the cap to help blind swimmers know when to flip turn at the end of the pool.
Speaking at Design Indaba today, Fred Gelli, creative director of Brazilan design consultancy Tátil, spoke about the process of designing the identity for the 2016 Olympic Games in Rio and his role in planning the Paralympics opening ceremony.
Amid allegations of plagiarism, usage of Kenjiro Sano’s recently unveiled emblem for the Tokyo 2020 Olympics has been suspended by the Games’ organising committee, according reports from Japanese broadcaster, NHK
The BBC’s new trailer for its Winter Olympics coverage is full of drama and bombast. But it’s oddly unmoving too.