The Agency at Specsavers has renamed itself Specsavers Creative: we look at why, for in-house agencies, such distinctions can really matter
External agencies must learn to live with in-house partners, aiming to integrate their creative and strategic skills with clients’ marketing ecosystems.
Measuring emissions throughout campaign production is key to reducing them, but in-house agencies can make progress now by starting small.
Collaboration between external and in-house agencies requires them to see each other as partners, but healthy competition also has its benefits
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David Byrne is wearing white. White tracksuit top, white jeans, white socks, white trainers. He is sitting on a sofa in a hotel room and the sofa (can this be a coincidence?) is also white. His shirt bucks the trend by being black; rimless glasses hang from the top buttonhole. His silvery hair isn’t white […]
As a graffiti artist and painter, Robert Del Naja was the obvious choice to handle the visual direction of the band he co-founded, Massive Attack. As the band’s popularity grew, so did the scale and ambition of their sleeve artwork and live shows, both conceptually and in terms of process and presentation. This month sees […]
Art director, graphic designer, and all-round advertising legend George Lois comes with his own slogan. Well, it’s more of an anti-slogan really, yet it has followed him around his entire life. “I kid around that when I was a baby in a crib, God or Michelangelo’s hand came through the ceiling on a dark and […]
In its meticulous creation of the State of Zubrowka, Wes Anderson’s latest film, The Grand Budapest Hotel, is a typographic treat. The film’s lead graphic designer Annie Atkins was responsible for every graphic prop in the movie. We spoke to her about her work CR: How did you get into working in film? I worked […]