Patrick Burgoyne

Patrick Burgoyne is a Trustee at D&AD and former Editor of Creative Review

Do creative agencies need to work on their purpose?

When creative agencies insist that their clients have a purpose, should we be surprised when their employees question what their own is? Patrick Burgoyne wonders if it’s finally time for ad and design firms to be clear on their ethical stance

Are we expecting too much from Gen A?

In the first edition of a regular column for CR, Patrick Burgoyne reflects on Generation Alpha, and the hopes, dreams and expectations that future-gazers and brands are already placing on their shoulders