In-House Agency Leaders Club
What’s in a name? The importance of branding for in-house agencies
The Agency at Specsavers has renamed itself Specsavers Creative: we look at why, for in-house agencies, such distinctions can really matter
How the V&A is facing the future
As the V&A expands into a wider ‘family’ of venues in the UK, including new sites Young V&A and the forthcoming V&A East, the brand requires a flexible identity that is consistent yet allows its different elements the chance to shine
In-House Agency Leaders Club
How to irk your boss and other helpful advice
In-house creatives must be provocative and ambitious, says ex-Oatly creative director Kevin Lynch
In-House Agency Leaders Club
The impact of AI on in-house agencies
While in-house agencies need to put processes in place to guard against the risks of AI, its use could unlock their unique creative potential
In-House Agency Leaders Club
The value of the planner in-house
Planners are often missing from in-house agencies, but adding them can lead to better, more strategic briefs and greater focus on effectiveness
In-House Agency Leaders Club
How should agencies respond to the rise of in-housing?
External agencies must learn to live with in-house partners, aiming to integrate their creative and strategic skills with clients’ marketing ecosystems.
In-House Agency Leaders Club
In-house agencies’ role in fighting the climate crisis
Measuring emissions throughout campaign production is key to reducing them, but in-house agencies can make progress now by starting small.
In-House Agency Leaders Club
Agencies, it’s time to be better friends with your in-house partners
Collaboration between external and in-house agencies requires them to see each other as partners, but healthy competition also has its benefits
David Byrne In The Round
David Byrne is wearing white. White tracksuit top, white jeans, white socks, white trainers. He is sitting on a sofa in a hotel room and the sofa (can this be a coincidence?) is also white. His shirt bucks the trend by being black; rimless glasses hang from the top buttonhole. His silvery hair isn’t white […]
3D and the Art of Massive Attack
As a graffiti artist and painter, Robert Del Naja was the obvious choice to handle the visual direction of the band he co-founded, Massive Attack. As the band’s popularity grew, so did the scale and ambition of their sleeve artwork and live shows, both conceptually and in terms of process and presentation. This month sees […]
Be careful George!
Art director, graphic designer, and all-round advertising legend George Lois comes with his own slogan. Well, it’s more of an anti-slogan really, yet it has followed him around his entire life. “I kid around that when I was a baby in a crib, God or Michelangelo’s hand came through the ceiling on a dark and […]
Designing for The Grand Budapest Hotel
In its meticulous creation of the State of Zubrowka, Wes Anderson’s latest film, The Grand Budapest Hotel, is a typographic treat. The film’s lead graphic designer Annie Atkins was responsible for every graphic prop in the movie. We spoke to her about her work CR: How did you get into working in film? I worked […]