Paul Belford

Paul Belford is the founder of agency Paul Belford Ltd

Caged creativity

At the end of 2016, the brilliant and mercurial Alan Waldie passed away. How would he – and his ideas – survive in today’s advertising industry?

Don’t just take, make

In his brilliant contact sheet work, William Klein combined photographic imagery, paint and type and made something greater than the sum of its parts

To the gurus and wizards

Innovation is not the sole preserve of digital tech, as this forward-thinking ad from 1963 continues to prove

Don’t say it, show it

Great composition and the nerve to forego any text aside from a backwards logotype makes for one brilliant poster

Great art + great client =

A great creative partnership can be the route to making ads stand out from the crowd. Just ask Rei Kawakubo