In our digital world, it is unusual to find ourselves in unknown territory. Yet, as proven recently, our systems don’t always have all the answers. Which can be a good thing, says WPP’s creative AI lead Perry Nightingale
To mark the start of the 2020s, we’ve asked a selection of our regular columnists to offer up some predictions of what lies ahead for the creative industries. Here, creative technologist Perry Nightingale outlines some wildcard moments in tech that may happen this decade
CR columnist and AI maestro Perry Nightingale tries out the hugely popular Chinese deepfake app Zao, and after getting over some language barriers is surprisingly excited by what he discovers
Machines might be rapidly replacing humans in the workplace, but the complexity of deep human emotions and the innate, creative way that we make connections remains far beyond them, argues Perry Nightingale
Can the process of creativity be explained in map form? Our columnist Perry Nightingale, Executive Creative Technologist at Grey London, believes so
In the process of teaching himself how to code AI, our columnist Perry Nightingale develops a new found appreciation for human artistry. There are some skills we simply cannot transfer to machines, he says
In his latest column, Perry Nightingale, Executive Creative Technologist at Grey London, looks at how our relationship with new technology is changing our perceptions of beauty, in potentially harmful ways
In his latest column for CR, Perry Nightingale, Executive Creative Technologist at Grey London, addresses how hype can affect our attitudes towards technology, and why the journey to real technological change is long
In the first of a new series of articles for CR, Perry Nightingale, Executive Creative Technologist at Grey London, gives an answer to one of the trickiest questions asked of creatives