Perry Nightingale

Perry Nightingale is Senior Vice President, Creative AI, WPP

Perry Nightingale on the unknown

In our digital world, it is unusual to find ourselves in unknown territory. Yet, as proven recently, our systems don’t always have all the answers. Which can be a good thing, says WPP’s creative AI lead Perry Nightingale

Predictions for the new decade: Perry Nightingale

To mark the start of the 2020s, we’ve asked a selection of our regular columnists to offer up some predictions of what lies ahead for the creative industries. Here, creative technologist Perry Nightingale outlines some wildcard moments in tech that may happen this decade

Zao and the addiction to Face Value

CR columnist and AI maestro Perry Nightingale tries out the hugely popular Chinese deepfake app Zao, and after getting over some language barriers is surprisingly excited by what he discovers

Will AI ever be able to replicate love?

Machines might be rapidly replacing humans in the workplace, but the complexity of deep human emotions and the innate, creative way that we make connections remains far beyond them, argues Perry Nightingale

The Island of Creativity

Can the process of creativity be explained in map form? Our columnist Perry Nightingale, Executive Creative Technologist at Grey London, believes so

What is beauty?

In his latest column, Perry Nightingale, Executive Creative Technologist at Grey London, looks at how our relationship with new technology is changing our perceptions of beauty, in potentially harmful ways

On technology and hype..

In his latest column for CR, Perry Nightingale, Executive Creative Technologist at Grey London, addresses how hype can affect our attitudes towards technology, and why the journey to real technological change is long

Where do your ideas come from?

In the first of a new series of articles for CR, Perry Nightingale, Executive Creative Technologist at Grey London, gives an answer to one of the trickiest questions asked of creatives