Rachael Steven

Rachael is Senior Writer at Creative Review

How to build a fashion brand: lessons from & Other Stories

After six years as creative director at & Other Stories – the H&M-owned global fashion brand she co-founded in 2010 – Sara Hildén-Bengtsson has left to set up a design and concept studio for retail brands. Here, she shares the key to & Other Stories’ success and offers some advice for creating a great customer experience

The secret to Hakkasan’s success

When Alan Yau launched Hakkasan in 2001, he wanted to transform perceptions of Chinese food. Sixteen years later, it is a global brand with 13 restaurants world-wide and nightclubs in Las Vegas. Lucy Wright, Director of Brand Creative at Hakkasan Group, talks to CR about the secret to its success and the minimal but opulent design approach adopted by Hakkasan and sister brands Yauatcha, HKK and Sake No Hana

Nelly Ben Hayoun on teaching designers how to change the world

Experience designer Nelly Ben Hayoun has teamed up with Amsterdam’s Sandberg Instituut, WeTransfer and Village Underground to launch The University of the Underground – a free MA programme for designers who want to change the world. We caught up with Ben Hayoun to find out more…

Olafur Eliasson on his set design for Tree of Codes

Olafur Eliasson, Jamie xx and Wayne McGregor’s touring ballet Tree of Codes has arrived in London for a week-long run at Sadler’s Wells. We caught up with Eliasson at creative conference Design Indaba to talk about the ambitious collaboration