The bank is hoping to regain its challenger status with a campaign that taps into our anxieties around money. But does its new positioning make sense?
With its surreal ads and cheerful branding, Mailchimp has shown that B2B marketing doesn’t have to be dull and boring. We talk to head of brand Mark DiCristina about how its playful approach helped Mailchimp become a $4 billion business
The dating app’s ads highlight the issues that matter most to its users – and tell us it’s OK to choose partners based on their political views
The creative industries can feel bewildering for newcomers, who rely on the wisdom of more experienced practitioners to find their way. Here we explore how to support creatives who are just starting out, from giving constructive criticism to helping people refine their ideas
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From The Chemical Brothers to Little Dorrit, The Streets to Doctor Who, Adam Smith has had an eclectic and distinctive directing career. As his first feature film, Trespass Against Us, is released, we talk to him about working with Michael Fassbender, making the perfect concert visuals, and the importance of finding projects that speak to you.
In 1968, Nick Hedges was asked by Shelter to photograph some of the families living in Britain’s slums. Here, he discusses how he documented the housing crisis as part of a five year project and helped communicate the first concerns of the charity.