Service Design

How design can improve relationships between providers and customers, governments and citizens

Greggs: on authenticity and keeping things silly

Bakery chain Greggs is thriving, thanks in no small part to its cheeky approach to branding and marketing. As a part of our Annual 2019 coverage, Emma Tucker finds out why the brand’s no-nonsense attitude works so well

What’s next for personalisation?

Access to better data – and better tech – is allowing brands to experiment with more creative approaches to personalisation. We take a look at some innovative examples – and explore what the next wave of tailored experiences might look like

Are we expecting too much from Gen A?

In the first edition of a regular column for CR, Patrick Burgoyne reflects on Generation Alpha, and the hopes, dreams and expectations that future-gazers and brands are already placing on their shoulders

Future of Work: Flexible Working

Flexible working is no longer a rarity, but has yet to become the norm that its advocates expect it to be in the future. We examine the challenges that need to be overcome by businesses and wider society before we can all get with the flex