How Ace & Tate shook up the eyewear category
The eyewear brand has found favour among young people thanks to its refreshing tone and image. Creative director Ruud de Bruin talks to us about showcasing its offering through a creative lens
Why all high street brands should embrace ‘experience retail’ (or risk disappearing)
Shopping online has soared during the Covid-19 pandemic, but brands needs to create experiences in real life to keep their customers engaged in the longer term, says Simon Hatter, founder of creative retail agency Hatter
My Career Journey: Christina Mallon
After being diagnosed with a rare form of motor neurone disease that paralysed her arms, Christina Mallon’s career path shifted dramatically, setting her on a mission to create a world accessible for everyone
How creativity could take us into space
Advances in science and technology mean space travel and tourism could become as normal as hopping on a flight. But what role does design and creativity play in transforming humans into a space-faring, multi-planetary civilisation?
Cannes Lions 2021 Grand Prix winners in full
It’s a bumper year for Cannes Lions this time, with the awards honouring work from 2020 and 2021 after last year’s event was cancelled. Here you can view all 35 of the Grand Prix winners
Does Amazon need to worry about design?
Its seductive promise of friction-free shopping has helped it become the world’s biggest retailer, without the need for a beautiful brand experience. As Amazon now joins the physical retail world, has it moved beyond the need to worry about ‘good’ design or aesthetics?
The evolution of advertising in the home
Technology and the internet of things will embed advertising even further into our homes, via ever-evolving products. While this may sound unnerving, it doesn’t necessarily need to be a bad thing, says Neil Cooper at Rehab
Matter is the latest digital symbol set to become ubiquitous
Created by Interbrand New York to be a standard symbol for products that can be connected within the Internet of Things, the Matter symbol is likely to become as familiar as Bluetooth or Wi-Fi
In praise of hybrid creativity
We may have talked about the benefits of the creative polymath for centuries, yet most agencies keep their talent frustratingly siloed, says Wayne Deakin, ECD, EMEA at Huge. And it’s to the detriment of what brands need today
How tech is shaping luxury fashion and beauty brands
The pandemic has led luxury fashion and beauty brands to finally seize on the opportunities of creative technology. We look at how the accessibility of tech aligns with the exclusivity of luxury, and what it all means for the return of physical stores
Saiman Chow on maintaining freedom in your work
The illustrator, animator and designer talks about personal style, the benefits of working digitally and the ways he’s ensured his creative independence
How car UX design is leapfrogging into the future
Paul Woods, CEO and CCO of Edenspiekermann, discusses the sci-fi future of car interface design, and the challenges of taking drivers from buttons and levers into a new screen- and voice-led experience