How design can improve relationships between providers and customers, governments and citizens
Shopping online has soared during the Covid-19 pandemic, but brands needs to create experiences in real life to keep their customers engaged in the longer term, says Simon Hatter, founder of creative retail agency Hatter
Its seductive promise of friction-free shopping has helped it become the world’s biggest retailer, without the need for a beautiful brand experience. As Amazon now joins the physical retail world, has it moved beyond the need to worry about ‘good’ design or aesthetics?
Created by Interbrand New York to be a standard symbol for products that can be connected within the Internet of Things, the Matter symbol is likely to become as familiar as Bluetooth or Wi-Fi
The pandemic has led luxury fashion and beauty brands to finally seize on the opportunities of creative technology. We look at how the accessibility of tech aligns with the exclusivity of luxury, and what it all means for the return of physical stores