In partnership with Facebook & Instagram
Great Work: Selfridges, The New Order
Selfridges’ futuristic campaign saw products showcased in virtual worlds, dreamt up by digital artists, offering an unusual take on traditional direct response ads
TikTok
Why TikTok’s fully sound-on platform is the next creative frontier
In the latest in our partner content series, produced in partnership with TikTok for Business, we explore how TikTok’s music libraries and audio editing tools are helping take creation to a whole new level
Verizon Media
5G and the future of content
Verizon Media’s in-house production studio has been working with brands and entertainment companies to explore the creative potential of 5G. We talk to Senior Director Geoff Goodwin about how companies can use 5G to create richer and more immersive content
Saddington Baynes
How brands can make the most of CGI
Switching photo and video shoots for CGI could help brands dramatically reduce their carbon footprint. Here, Saddington Baynes CEO Chris Christodoulou and Creative Director Andy White explore how advertisers can embrace the potential of digital imagery
Facebook
Marketing and Machines: Why brands need to give AI time to learn
A three-part podcast series created by Marketing Week, Creative Review and Econsultancy, sponsored by Facebook, investigating the impact AI has on marketing, creativity and digital
Five by Five Global
How should creative teams work once lockdowns are over?
As studios around the UK start to consider life post-lockdown, Five by Five Global Creative Directors Ravi Beeharry and Andy Mancuso reflect on the pros and cons of remote collaboration, and how agencies can use it to their advantage
In partnership with Facebook & Instagram
Hannah Jacobs on creating animations with a human touch
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to Hannah Jacobs about her imaginative illustrations and animations
TikTok
Creativity on TikTok: How brands are embracing the popular video app
TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
In partnership with Facebook & Instagram
On Brief: Museum of Happiness x Hannah Jacobs
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
The Peter Schmidt Group
How can global beauty brands compete with newer rivals?
Established beauty brands are in a strong position to innovate, yet they are at risk of being outshone by young, independent startups. Heidrun Angerer, ECD at Peter Schmidt Group, explores what they can learn from their competitors