Verizon Media’s in-house production studio has been working with brands and entertainment companies to explore the creative potential of 5G. We talk to Senior Director Geoff Goodwin about how companies can use 5G to create richer and more immersive content
Switching photo and video shoots for CGI could help brands dramatically reduce their carbon footprint. Here, Saddington Baynes CEO Chris Christodoulou and Creative Director Andy White explore how advertisers can embrace the potential of digital imagery
A three-part podcast series created by Marketing Week, Creative Review and Econsultancy, sponsored by Facebook, investigating the impact AI has on marketing, creativity and digital
As studios around the UK start to consider life post-lockdown, Five by Five Global Creative Directors Ravi Beeharry and Andy Mancuso reflect on the pros and cons of remote collaboration, and how agencies can use it to their advantage
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to Hannah Jacobs about her imaginative illustrations and animations
TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
Established beauty brands are in a strong position to innovate, yet they are at risk of being outshone by young, independent startups. Heidrun Angerer, ECD at Peter Schmidt Group, explores what they can learn from their competitors
Influencers have been quick to respond to the coronavirus pandemic, providing help, advice and entertainment to audiences at home. Here, The Fifth explores how creators can help brands tell their stories and connect with consumers
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today