As studios around the UK start to consider life post-lockdown, Five by Five Global Creative Directors Ravi Beeharry and Andy Mancuso reflect on the pros and cons of remote collaboration, and how agencies can use it to their advantage
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to Hannah Jacobs about her imaginative illustrations and animations
TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
Established beauty brands are in a strong position to innovate, yet they are at risk of being outshone by young, independent startups. Heidrun Angerer, ECD at Peter Schmidt Group, explores what they can learn from their competitors
Influencers have been quick to respond to the coronavirus pandemic, providing help, advice and entertainment to audiences at home. Here, The Fifth explores how creators can help brands tell their stories and connect with consumers
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today
The house label surprised dance music fans with a series of live streams – starting with a 12-hour performance broadcast from Ministry of Sound
For brands looking to limit their carbon footprint, illustration and animation can provide a more sustainable alternative to photoshoots and films. But how do you find the right images for your brand? And ensure that you’re still delivering the same impact?
The wildlife charity put a new spin on Black Friday sales promotions, with a series of Facebook ads urging consumers to adopt animals which are endangered or at risk