In-House Agency Leaders Club
How in-house agencies are adopting AI
What are the opportunities, concerns and challenges facing in-house agencies when it comes to AI? IHALC decided to find out in a major new survey
Frontify
The trick to pushing creative limits without losing control
How to balance rule-breaking creativity with the need for measurable performance and brand governance, according to insights from a new report on The Future of Creativity.
In-House Agency Leaders Club
Three learnings from an in-house creative leader
Six months into his new role as Reckitt’s global design officer, health, Lee Barnsley shares some key lessons for every in-house creative leader
In-House Agency Leaders Club
Ideas and how to have, sell and protect them
A new book by Martin Homent, Citi’s in-house creative director, brings together his decades of experience in a compendium of more than 70 “tips, tricks and principles to help you create great work every day”
In-House Agency Leaders Club
Brand v content: how to ensure peace breaks out
David Granger, director at Arc & Foundry Creative, has seen first-hand how in-house brand and content teams can – occasionally – come to blows. But how do you keep things on track and ensure peace breaks out between the two parties?
In-House Agency Leaders Club
One brand’s journey to being named ‘best in-house team’
How do you turn a struggling in-house studio into an award-winning creative team? Shelter creative director Helen Jones has some advice
Team ITG
Pushing the limits of creativity with virtual production
VP’s rapid evolution can help brands break new ground without breaking the budget
Team ITG
How virtual production is changing the way ads are made
Virtual production unlocks limitless creative possibilities, while making the process more efficient and sustainable
In-House Agency Leaders Club
Succeeding in-house means losing the creative industry ego
In-house creative teams can be sidelined if they are seen to be overbearing or insular, says what3words’ chief creative officer Ivan Pols
In-House Agency Leaders Club
How to successfully grow an internal design team
At Reckitt, the in-house design team has broadened its remit to help shape the future of the business. Here’s how
In-House Agency Leaders Club
Motivate your team to achieve creative excellence in-house
Jenni Harrison of Gymshark, Vicky Hope of LOOP Agencies and Kelly McConville of digital bank N26 share their insights for elevating in-house work
TikTok
Why TikTok campaigns aren’t just for Christmas
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash