Times change. We’re all fans of the new convenience store that is Web to Print, aren’t we? It’s so easy, we cry, I just click here, and here, and here, then here, and I’ve ordered exactly what I… oh, wait a minute. How can I cancel my order? Back in the early years of the […]
Artificial intelligence (AI) is already a key part of our lives. At its core, AI is just software that runs data into mathematical formulae which are designed to serve specific functions – in other words, algorithms. In a world where mind-boggling volumes of data are generated every second we require these algorithms to help make […]
Trust is now at a premium, with sceptical consumers rejecting traditional media and advertising in favour of transparency and truthfulness. People no longer want to be sold to, they want to feel part of a brand’s story – which is increasingly bringing the concept of authenticity into question. However there are ways to navigate this […]
The working world has had a serious overhaul in the past couple of years, with standard working hours and patterns quickly becoming a thing of the past. These days flexible hours, remote working and a part-time week are not only more commonplace but are actually a deal breaker for many employees. In the creative sector, […]
In the past 12 months, there has been a 20% increase in conversations about make up and a 21% increase in mentions of skincare on Facebook and Instagram. Beauty shoppers are increasingly looking to the social media platforms to discover new products, trends and techniques and to research items before making a purchase. How beauty […]
What millennials really want and how this is changing the way you need to work
Welcome to the fourth issue of Studio Sense, where industry experts offer practical advice on running a creative department or creative business
Tips and advice for engaging with car enthusiasts on Instagram – from a look at the most popular hashtags to the top influencers and the most effective automotive campaigns
Six tips for in-house creative teams on how to prove their worth and earn the respect of the rest of the company