Can design help football reconnect with fans?
As football clubs evolve into competitive brands, we look at how design and comms are shaping the image of the game, and what top flight clubs can learn from smaller teams
How do you shoot compelling sports photography?
Sports photography is changing, with a distinct trend for more personal stories emerging, whether for brands or editorial. Here CR speaks to three photographers who offer advice on how to capture these intimate moments
How Strava built a billion dollar fitness app
We examine how Strava became the app of choice for both professional athletes and amateur fitness enthusiasts, plus its ambition to create the biggest sporting community in the world
An oral history of… the London 2012 Olympics branding
As the Tokyo Olympics approaches, we look back at one of the more controversial Olympic identities, Wolff Olins’ London 2012 branding, which prompted a storm of press and public opinion. CEO Sairah Ashman and chairman Brian Boylan remember the project
What role can illustration play in depicting sport?
Photography may be the more commonly used medium to showcase sport, but illustration can bring humour and a fresh vision to the subject. We speak to three illustrators about the trends they are observing in sports commissions today
How brands and photography are expanding sport
In the past, sport ads and photography were largely focused on men and competitiveness. But recent campaigns and projects have seen a more nuanced way of approaching the subject emerge, with space for women to shine too (with sweat)
The indie mags that are changing the face of sport
We speak to the teams behind Victory Journal, Spiral and Glorious about how they are helping reshape perceptions of sport through a combination of insightful editorial and striking visuals
Football’s Muddy Dance
A new book by Erik Kessels features a series of found photographs of football matches gone by, which demonstrate the balletic qualities of the beautiful game
How to make a thrilling sports promo
Sky Creative’s Simon Cole explains the process behind making sports promos, including how to appeal to younger audiences and why he takes parodies on the chin
How FIFA became a creative catalyst
Not just an enormously popular video game, this year saw FIFA become the impetus for some forward-thinking creative work. Engine and adam&eveDDB discuss its huge cultural influence and advertising’s changing relationship with gaming
Is gambling advertising bad for us?
As the relationship between gambling and advertising comes under growing scrutiny, particularly in football, we talk to figures across the ad industry about whether regulations are working hard enough to protect consumers