Storytelling

In this collection of articles we celebrate the art of storytelling, looking at outstanding uses of narrative techniques and exploring how compelling stories can be told in children’s books, VR experiences, TV dramas, podcasts & more.

The gif & the art of storytelling

From low comedy to high art, the humble gif has become a powerful storytelling device. Emily Gosling meets Adam Leibsohn, Chief Operating Officer of Giphy, the search engine powering a new medium

Making of the S-Town podcast: why & how

Released in March this year, the S-Town podcast from the makers of This American Life and Serial reimagines the way oral stories can be told. CR’s Salonee Gadgil speaks to its host and executive producer Brian Reed about the complexities of telling the story of John B McLemore in this new experimental format and attempts to uncover the secret to its success. (Warning: contains spoilers)

Crafting a journey through Willy Wonka’s chocolate factory

My Golden Ticket, the new book from children’s publisher Wonderbly, takes young readers on a tour through Willy Wonka’s chocolate factory – and is a brilliant example of personalised storytelling using algorithms and one huge InDesign file. In 1964, Roald Dahl created one of the most bonkers and memorable children’s book settings of all time. […]

Illustrator Tom Gauld on telling tales with toons

Tom Gauld’s new collection of cartoons examines the world of books, from their writing and publication, to how we read and talk about them. Mark Sinclair speaks to the illustrator about coming up with ideas, constructing visual jokes and how, even with a distinctly minimalist approach, there is always a story to tell Tom Gauld’s […]

How Adidas football rewrote its marketing script

Following the 2014 World Cup, adidas Football made an ambitious change to both the style and tone of its marketing. Eliza Williams talks to Florian Alt, Senior Director of Global Brand Communications at adidas Football, about what prompted the new direction, and whether it has paid off

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue