Porto based brand design studio Volta share their approach to defining a creative process with five distinct steps. This piece is a part of Studio Sense, where industry experts offer practical advice on working in the creative industry.
Times change. We’re all fans of the new convenience store that is Web to Print, aren’t we? It’s so easy, we cry, I just click here, and here, and here, then here, and I’ve ordered exactly what I… oh, wait a minute. How can I cancel my order? Back in the early years of the […]
Artificial intelligence (AI) is already a key part of our lives. At its core, AI is just software that runs data into mathematical formulae which are designed to serve specific functions – in other words, algorithms. In a world where mind-boggling volumes of data are generated every second we require these algorithms to help make […]
Trust is now at a premium, with sceptical consumers rejecting traditional media and advertising in favour of transparency and truthfulness. People no longer want to be sold to, they want to feel part of a brand’s story – which is increasingly bringing the concept of authenticity into question. However there are ways to navigate this […]
The working world has had a serious overhaul in the past couple of years, with standard working hours and patterns quickly becoming a thing of the past. These days flexible hours, remote working and a part-time week are not only more commonplace but are actually a deal breaker for many employees. In the creative sector, […]
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