Best in book – Commercials Entrant: 4Creative Following up Channel 4’s 2012 Paralymics spot was always going to be tough but if anything, We’re the Superhumans, with its multitalented cast, had an even bigger impact, says Eliza Williams To promote its coverage of the 2016 Paralympics in Rio, Channel 4 created an epic, three-minute-long film […]
BEST IN BOOK – Integrated campaigns Entrant: RBK Prompted by concerns over the effects of climate change on the Baltic Sea, the Finnish Bank of Åland helps its customers track the environmental impact of their credit card purchases. Created by the Finnish commercial banking group Bank of Åland (which operates on the island of Åland as […]
BEST IN BOOK – print Entrants: Studio Sutherl& and Neil Webb Studio Sutherl& and illustrator Neil Webb’s stamps for Royal Mail tell the stories of some of Agatha Christie’s most famous murder mysteries in miniature Summing up the plot of a murder mystery novel in a one-inch postage stamp is no easy feat. It’s a brilliant and […]
Best in book – packaging Entrant: jones knowles ritchie JKR’s bold and playful pizza boxes for Domino’s show that the simplest ideas can often be the best The best packaging is simple but distinctive: an instantly recognisable design, ideally with some memorable quirk or playful touch that sets it apart. Remove the label from a […]
Best in Book – editorial Entrant: The New York Times The New York Times Magazine devotes around a third of its issues each year to a specific theme, allowing for in-depth reporting and stunning photography commissions. It also enables the design team to bring together some of the most memorable stand-alone editions of the year. […]
Best in Book – motion graphics/moving image Entrant: The Partners Analysis of data from the movement of conductor Sir Simon Rattle’s baton is the starting point for The Partners’ London Symphony Orchestra visual identity Like many forms of ‘high’ culture, classical music is on a seemingly perpetual quest to attract younger, more diverse audiences. Yet, […]
Jeremy Deller’s ‘We’re here because we’re here’ became one of the most powerful public art projects of recent times. The Cogency were responsible for the project’s digital and social presence and, here, Kathryn Winter, the agency’s Head of Digital, reveals how the entire day panned out
Best in Book – Craft and technical innovation Entrant: Penguin Books A campaign for Penguin’s reissues of Richard Dawkins’ books showed how the traditions of print can go hand-in-hand with tech. Unique covers and a dynamic website were devised by an in-house team, which helped bring Dawkins’ writing to a new audience and, as they tell […]
Best in Book – Craft and technical innovation Entrant: Framestore VR Studio Framestore, McCann and Lockheed Martin’s Field Trip To Mars combines cutting edge tech with great storytelling to create an immersive VR experience for school children, says Rachael Steven In April last year, a group of fifth and sixth graders boarded a bus outside their […]
Multiple winner: Branded content, Direct Marketing, Social, Installations and Exhibitions Entrant: Publicis London Game of Thrones has been filmed in Northern Ireland for six seasons. The tourism board needed a way of not only attracting fans from around the world to visit, but also enticing them to travel to every corner of the country. In […]
Multiple winner: Interactive Film & VR or Mixed Reality Craft and Technical innovation Entrant: Google Creative Land and Google Arts & Culture When Google Arts & Culture added Natural History to their online collection, Google Creative Lab was asked to create a way to encourage people to discover this world. They set out to re-imagine […]
Multiple Winner: Installations and Exhibitions, Direct Marketing Entrant: Leo Burnett Chicago The Art Institute of Chicago wanted to generate attendance for its new exhibition, Van Gogh’s Bedrooms. The intent of the show and the brief were the same: to bring people closer to the artist than ever before. Another objective was to reach beyond art […]
Category: Digital (Websites) Entrant: Breakthrough This UK Department for Education online portal attempts to provide essential resources, information and advice to help parents, teachers and school leaders keep young people safe from the influences of radicalisation. The site takes a typographical approach to allow users to easily navigate their way to the information and resources […]
CATEGORY: DIGITAL (apps) Entrant: Sosolimited What if you could make art by talking to your TV? Miraj is an Apple TV app that lets you paint with your voice. Say something into your remote – ‘hamburger’ for example and of Miraj will create a collage of imagery based on that word. “We got very excited about […]
CATEGORY: DIGITAL (APPS) Entrant: AKQA BBC Worldwide’s Story of Life app offers viewers a new way to experience Sir David Attenborough’s most informative and breathtaking moments for the BBC. It features over 1,000 landmark clips spanning over 60 years. Users can create personal collections, share them and unlock new exclusive clips, taking them on an […]
CATEGORY: DIGITAL (APPS) Entrant: AKQA Nike Football Pro Genius is billed as ‘the world’s first mental training service for footballers’. It is a suite of football-specific, mobile-centric brain training tools and techniques which replicates the type of mental training used by professional players. Working with players and sports psychologists, AKQA developed six interactive tools: 1. […]
Category: Digital (Apps) Entrant: King An increasing number of children in Sweden have trouble with their reading and writing skills. The amount of distractions from smartphones, games and computers make children read less and less. To prevent this negative development and to help parents and children use the technology in a productive way, Ministry of […]
Category: Digital (Connected Products) Entrant: Kano & Map Project Office The brief for Kano Kits was to create portable connected products that are fun to build, easy to code, and simple to learn so that the kits become the innovation platform for the Internet of Things, inspiring a new generation of creatives. Map Project Office […]
CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrants: BleepBleeps, Map Project Office, We Are Hive Map and We Are Hive worked with BleepBleeps to rethink the baby monitor and create a connected product that tackles children’s sleep in new ways. The brief was to design a colourful, characterful new sleep companion that uses the latest data and digital technologies […]
CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrant: Google Creative Lab Tangible programming products are very effective for teaching computational skills to children. But they are complex to make. In partnership with Professor Paulo Blikstein of Stanford University, Google Creative Lab devised and created an open platform that designers, developers and researchers can use to build these products. The […]
CATEGORY: DIGITAL (Experiential) Entrant: R/GA The Pro Mode camera on the Samsung Galaxy S7 supposedly rivals high end DSLR cameras in quality. To convey this, R/GA partnered with photographer Carlos Serrao to create an immersive photographic experience that turned people’s movements into works of abstract art. Located at Samsung’s flagship space in New York’s Meatpacking District, […]
CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]
CATEGORY: DIGITAL (Interactive Film & VR, AR or Mixed Reality) Entrant: R/GA To promote two new phones, Samsung teamed up with Rihanna for the launch of her 8th studio album, ANTI. ANTIdiaRy was a mobile VR site consisting of eight rooms, each of which was inspired by a different chapter of Rihanna’s life and featured […]
CATEGORY: DIGITAL (INTERACTIVE FILM & VR, AR OR MIXED REALITY) Entrant: R/GA Sydney A collaboration between Australian hip-hop artists The Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down as experienced by band member Dan Smith when his son underwent leukaemia treatment. Two 3D […]
CATEGORY: DIGITAL (Craft and Technical Innovation) Entrants: Sosolimited, Hypersonic, and Plebian Design This dynamic sculpture was created for the atrium of biopharmaceutical company, BioMed Realty’s building in Cambridge, Massachusetts. Flocking birds were chosen as a natural metaphor for collaboration, and an illustration of science at work. The resulting artwork is made up of 400 folding […]
Category: Advertising (Commercials) Entrant: WCRS In 2016, Sky Movies was relaunched as Sky Cinema. For the accompanying campaign, WCRS attempted to evoke the emotional appeal of cinema and seeing a great film. Referencing the dust in the air that appears when a projector first lights up, objects or figures from famous movies form on screen. […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Iris Breaking with the typical hero worship of most sports advertising, adidas’s Never Follow encouraged young footballers to ‘be you’. It features Manchester United midfielder Paul Pogba in what appears to be a typically boastful ad, until the voice of a fan takes over telling Pogba that he doesn’t want to be […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: BBH For Virgin Media’s broadband, BBH created a film all about what it feels like to experience speed, at a physical and emotional level. It is based on Usain Bolt’s world 100m record time of 9.58 seconds, describing the feeling of running at such speed in ten 9.58 second sequences referencing Bolt’s […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Valenstein & Fatt In this spot for Bose’s famous noise-cancelling headphones, a young woman dances around an eerily empty London. The final shot reveals that this illusion is thanks to her headphones as she is oblivious to the noise – and people – all around her. Credits: Entrant/Agency: Valenstein & Fatt. ECD […]
CATEGORY: ADVERTISING (COMMERCIALS) Entrant: Wieden+Kennedy, Delhi Girls in India are often discouraged from playing sport. This Nike ad tried to show girls and sport in a completely new way for India, taking the pop promos of Beyoncé and MIA as inspiration. Obscure and famous athletes were featured alongside everyday girls moving to a specially commissioned track. […]
CATEGORY: ADVERTISING (COMMERCIALS) Agency: The Martin Agency Created for charity Donate Life, this ad is targeted at getting younger people to sign up for organ donation in the US. “We knew the typical tug at the heartstrings approach would be invisible for this target,” the Martin Agency say. Instead, they created Coleman Sweeney: The World’s Biggest Asshole. […]
CATEGORY: advertising (Commercials) Entrant: BETC France’s leading pay-TV networks, Canal+ and Canalsat, recently amalgamated to become Canal. To launch the revamped network, BETC came up with a commercial that highlights the fact that, as with great cooking, great television requires the best ingredients. The film brings together a wide cast of characters to prepare the perfect […]
Category: Advertising (Print) Entrant: Valenstein & Fatt For this BP-backed initiative, Tate briefed Valenstein & Fatt (the temporary new name for Grey London) to come up with a campaign to revitalise the gallery and make it appeal to a broader audience so as to increase footfall. “Galleries have often used reproductions of artwork in their […]
CATEGORY: ADVERTISING (PRINT) Entrant: Spotify Each December, Spotify recaps the year in music by celebrating everything wonderful about the year that’s passed. 2016, with its many high-profile deaths and political upheaval, presented something of a challenge so, instead, Spotify focused on difference. They looked at the listening data of over 100 million users to unearth nuggets […]
CATEGORY: ADVERTISING (Branded content) Entrant: 4Creative This campaign for Channel 4’s Born Risky positioning was inspired by Grayson Perry’s first foray into cross-dressing. “It struck us that, for many trans people, being themselves is the greatest risk they’ll ever take,” agency 4Creative say. “We wanted to celebrate and support these people, and get their voices […]
CATEGORY: ADVERTISING (BRANDED CONTENT) Entrant: MPC Creative Palace Skateboards wanted to create a funny, shareable film to promote and drive sales of a new shoe in collaboration with Reebok Classics. MPC Creative collaborated with director collective Stu Tanju to produce the film featuring actor Jonah Hill, apparently a big fan of the cult brand. Thanks […]
CATEGORY: ADVERTISING (Direct Marketing) Entrant: BETC Orangina claims that, to really enjoy it, you have to gently shake the bottle to mix the fruit inside. However, when it comes in a can, people forget to do it. In order to get people to turn their can over to mix the pulp, BETC created a limited […]
CATEGORY: ADVERTISING (DIRECT MARKETING) Entrant: Saatchi & Saatchi This Deutsche Telekom project sought to aid research into dementia by gathering data on spatial awareness. Saatchi & Saatchi created a mobile game which referenced Deutsche Telekom’s marketing messaging around preserving memories. The game was about a journey taken by a son to recover the memories his […]
CATEGORY: ADVERTISING (Digital Advertising) Entrant: Iris To launch a new lace-less adidas boot, Iris created a social video vehicle for anyone with a YouTube log in or Snapchat profile to show off their footballing skills. Launch films featured adidas-sponsored stars, as well as some well-known football influencers and unknown but talented young players ‘bossing’ each […]
CATEGORY: ADVERTISING (SOCIAL) Entrant: BETC Louise Delage became an Instagram star over the summer with over 12,000 followers and 50,000 likes in just a couple of months from her photos of travels, parties, boats and dinners. But Louise was not all that she seemed. She was, in fact, a fictional character created by BETC for […]
CATEGORY: ADVERTISING (SOCIAL) Entrant: DigitasLBi Plume Labs is developing technology that helps people control their exposure to air pollution. DigitasLBi’s brief was to raise awareness of poor air quality in London, make people care more about local air quality and crowdfund research to develop Plume’s technology. The Pigeon Air Patrol saw ten pigeons fitted with […]
CATEGORY: ADVERTISING (SOCIAL) Entrant: Twitter UK The British Heart Foundation asked Twitter to help educate people that, with more widespread CPR training, survival rates for heart attacks could be far higher. #RestartAHeart asked people to like a Tweet in order to see what might happen if they went into cardiac arrest. This triggered one of […]
CATEGORY: ADVERTISING (Integrated Campaigns) Entrant: 4Creative Channel 4’s Humans series imagined a world where ‘Synthetic Humans’ live among us. To promote the second series, Channel 4 wanted to bring the world of the show into real life. With Synths across the world becoming conscious, the campaign imagined a product recall from manufacturer Persona Synthetics. […]
CATEGORY: ADVERTISING (INTEGRATED CAMPAIGNS) Entrants: Mori Inc and Map Project Office Map and Mori worked with Honda to imagine future autonomous vehicles. “We asked how they might make a journey beyond the currently impossible and realise a dream rather than solve everyday problems. Inspired by the human nature to migrate and explore, we created a journey […]
Category: Design (Brand Identity) Entrant: NB ‘What does a creative university look like?’ That was the question asked by NB when commissioned to rebrand Ravensbourne, which is aiming to become an independent university with degree-awarding powers. “Revisiting the idea of a crest, we developed a simple mark that opens up in application to become a […]
CATEGORY: DESIGN (BRAND IDENTITY) Entrant: Radley Yeldar In June 2016, TEDxLondon collaborated with the Science Museum on an event about ingenuity, with speakers including major thinkers and innovators. For the identity, Radley Yeldar played with the double meaning of ‘matter’ to create Matter of Ingenuity. “To reinforce our ‘matter’ idea, we broke words and phrases […]
CATEGORY: DESIGN (BRAND IDENTITY) Entrant: Design Bridge Guinness was looking to appeal to a younger generation and compete against new beer brands. At the same time, it also wanted to convey the craftsmanship that goes into its beers, and tell the story of its heritage. Despite the harp being the brand’s most recognisable asset, Design […]
CATEGORY: DESIGN (BRAND IDENTITY) Entrant: DesignStudio Deliveroo’s new identity was built around the Roo character: “An iconic symbol for awesome food, delivered everywhere,” DesignStudio say. They developed an extensive colour palette, along with type, illustration styles and new tone of voice principles for Deliveroo “to communicate its spirit, vibrancy and energy”. There was a particular […]
CATEGORY: DESIGN (BRAND IDENTITY) Entrant : The Chase To commemorate 350 years since the Great Fire of 1666, the Museum of London asked The Chase to promote a new exhibition that brings the story to life, for visitors of all ages. Collaborating with illustrator Christopher Brown, they created a charming 17th century London linocut cityscape […]
CATEGORY: DESIGN (BRAND IDENTITY) Entrant: jones knowles ritchie Hippeas are organic chickpea puffs. The brand was built by JKR from the ground up – packs, personality, purpose and all – capturing the spirit of an era and making it relevant for today’s modern hippies. Launched in June 2016, the yellow pack design features a smiling […]
CATEGORY: DESIGN (PRINT) Entrant: Pentagram Design Pentagram’s contribution to TfL’s 100 Years of Johnston project echoes the Harry Beck Tube map in its interlocking typography. Credits: Entrant: Pentagram Design. Client: TfL. Partner & Designer: Domenic Lippa Designer: Jack Gilbey.
CATEGORY: DESIGN (PRINT) Entrant: Tfl In order to commemorate the 100th anniversary of Transport for London’s Johnston typeface, TfL invited some of the country’s leading designers to create posters marking its contribution to the city and to design. The posters were part of a broader Johnston typeface centenary campaign which included an exhibition and advertising […]
CATEGORY: DESIGN (PRINT) Entrant: Magpie Studio TfL entered the full set of posters into the Annual but Magpie Studio also entered theirs separately.
Category: Design (Print) Entrant: Osborne Ross Animail is a set of six stamps designed by Osborne Ross for the Royal Mail. The brief was very open: “design something which has never been done before and which will appeal to children”. The designers created a series of creatures whose hands, feet or tail fold around the […]
Category: Design (Print) Entrant: Monotype Monotype’s bi-annual Recorder publication explores type design and the role of type in a wider cultural context. Issue 3 included pieces on the history of banknotes, typefaces with a political agenda and how a new generation of women is carrying on the legacy of Beatrice Warde. It also featured original […]
CATEGORY: DESIGN (PRINT) Entrant: Graham Hanson Design New York-based design studio GHD was commissioned to bring new life to an architectural masterpiece: Mies van der Rohe’s Seagram Building on Park Avenue. It worked with Ruben Toledo, a Cuban- American artist based in New York City, to create a marketing campaign in celebration of the building’s […]
CATEGORY: DESIGN (PRINT) Entrant: Studio Sutherl& This poster design for a Royal Mail talk at the Typographic Circle features a grid determined by standard Royal Mail stamp sizes which was perforated to allow for stamps (given out at the talk) to be placed on to the poster. Credits: Entrant/Design Studio: Studio Sutherl&. Client: Royal Mail Stamps […]
CATEGORY: DESIGN (Packaging) Entrant: Here Design Here Design took three of architect Nicholas Hawksmoor’s greatest buildings as the starting point for the packaging of this 16 year-old single malt whisky: the Mausoleum in Castle Howard Gardens, St Paul’s Cathedral and Christ Church, Spitalfields. Here’s designs for the label evoke and replicate architectural blueprints of the […]
CATEGORY: DESIGN (PACKAGING) Entrant: jones knowles ritchie In summer 2016, coinciding with the Olympics, Independence Day and the upcoming election, Budweiser changed its name from Budweiser to America on its packaging. The standard text on bottles and cans was replaced with quotes from the Pledge of Allegiance, the Star Spangled Banner, and America the Beautiful […]
CATEGORY: DESIGN (PACKAGING) Entrant: Otherway London Fortnum & Mason briefed Otherway to redesign their chocolate ranges with two key requirements: create clear separation between each chocolate product within the range, and bring to life the wit and charm of the Fortnum’s brand through the design. Inspired by classic book cover illustrations and layouts, flavours are […]
CATEGORY: DESIGN (Editorial) Entrant: Kakao Editions This self-initiated A3 book is a collaboration between photographer Martina Lang and graphic designer Valentine Ammeux. It centres around Theobromine, a toxin found in cocoa which is deadly in sufficient doses. The surreal cookbook “is a guide to the most heavenly way to enter the afterlife. Where science meets […]
CATEGORY: DESIGN (Motion Graphics/Moving Image) Entrant: DixonBaxi In 2016, England’s Premier League launched a new logo and visual identity created by DesignStudio. DixonBaxi were commissioned to bring DesignStudio’s brand to life for global TV including show titles, in-match graphics, augmented-reality, touch-screen and studio graphics. A custom motion graphics system called Field of Play is inspired […]
CATEGORY: DESIGN (Installations and Exhibitions) Entrant: Revolver/Will O’Rourke In a partnership between Tate London and the Art Gallery of NSW, a new exhibition titled Nude: art from the Tate collection brought over 100 representations of the nude to Australia. At the heart of the show was the world’s most famous image of erotic love, Auguste […]
CATEGORY: DESIGN (INSTALLATIONS AND EXHIBITIONS) Entrant: Artfelt Following a recent expansion at Sheffield Children’s Hospital, Thomas.Matthews were commissioned by Artfelt, the arts programme funded by The Children’s Hospital Charity, to create interior artworks for its Theatres Department. The aim of the commission was to provide both comfort and distraction for young patients during anxious moments […]
CATEGORY: DESIGN (INSTALLATIONS AND EXHIBITIONS) Entrant: OH OK LTD The Pilcrow is the pub that Manchester built. Through a series of workshops taking place across ten months, members of the public volunteered their time to work collaboratively with designers, makers, builders and craftspeople to build The Pilcrow from scratch. The Pilcrow project was devised in […]
CATEGORY: DESIGN (Self-promotion) Entrant: Turner Duckworth Design consultancy Turner Duckworth created this mailer in order to announce the opening of a third office, this time in New York City. The fold conceals the word ‘York’, which is revealed as the mailer is opened, turning ‘New Studio’ into ‘New York Studio’. Credit: Entrant/Design Studio: Turner Duckworth. […]
CATEGORY: music video Entrant: Mad Ruffian Surely the most memorable music video of the year: when asked to come up with an idea for the song Wonderful by Swedish indie band Francobollo, director Christopher Watson-Wood conjured up this bizarre story starring a heartbroken ball of pubic hair. Once happily attached to its owner, the hairball is […]