The Annual 2018

Best in Book

Welcome to The Annual 2018, our showcase of outstanding work in commercial creativity over the past 12 months. Those projects deemed by our judges to be of special merit are recognised in our Best in Book section. Below we take an in-depth look at each one.

Flint is a place: A cross-platform documentary series

Multiplatform documentary project Flint is a Place tells the stories of the citizens of a city that has come to symbolise the collapse of the American Dream. Patrick Burgoyne talks to its creator Zackary Canepari. This project is Best in Book – Websites in The Annual 2018.

The Autonomous Broadcast Network by R/GA

With two unmanned cameras and sensors in both the ball and players’ shoes, The Autonomous Broadcast Network makes professional-level sports broadcasting and data available to all basketball teams, whatever their level. This project is Best in Book – Craft & technical innovation in The Annual 2018

Robot and Scarecrow by Nexus Studios

Director Kibwe Tavares talks to Rachael Steven about Robot and Scarecrow, his romantic short film about an unlikely relationship at a music festival. This project is Best in Book – Branded content in The Annual 2018

The New York Times Magazine covers

The New York Times Magazine continues its formidable run of award wins with Best in Book this year for its covers. This project is Best in Book – Editorial in The Annual 2018

Start-Rite by Studio Sutherl&

Studio Sutherl&’s playful identity for Start-Rite shows how a little wit can breathe new life into a long-established brand. This project is Best in Book – Brand identity in The Annual 2018

Selected work

Of the hundreds of entries we received this year from all over the world, the following were shortlisted for The Annual 2018.

Officially Gorillaz App by B-Reel

This project was selected in both the Digital – Apps and the Interactive Film & VR, Ar, MR categories in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

LSO Play website by Sennep

This project was selected in the Digital – Websites category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

The Zoo for charity CW+

This project was selected in the Digital – Experiential category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Topshop Splash! by YourStudio

This project was selected in the Digital – Experiential category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

WSJ iOS App by Dow Jones

This project was selected for the Digital – Apps category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Channel 4 Idents by 4Creative

This project was selected for the Advertising – Branded Content category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Apple: Détour by Partizan

This project was selected for the Advertising – Branded Content category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Inconvenience Stores by CHE Proximity

This project was selected for the Advertising – Integrated Campaigns category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

#FreeTheFeed by Mother

Nearby, flyers carried the hashtag #FreeTheFeed (which was also promoted on social media) followed by the text: “Across the UK, thousands of mothers feel watched and judged when feeding in public, be it from a bottle or from a breast. This is a celebration of every woman’s right to decide how and where they feed […]

Depop rebrand by DesignStudio

This project was selected in the Design – Brand Identity category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Superfly by B&B studio

This project was selected in the Design – Packaging category of The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity

Mirrors by M&C Saatchi

This project was selected in the Design – Wayfinding category of The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity

The Paper Aviary by dn&co.

This project was selected in the Design – Installations & Exhibitions category in The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity

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