The Annual 2019 Winners

Welcome to The Annual 2019

The Creative Review Annual is one of the most respected and trusted awards for the creative industry. We celebrate the best creative work from the past year, those who create it and commission it.

The work is judged by a panel of industry experts, with winning projects deemed Best in Book. Below are the nine winners of 2019 and a list of all the shortlisted entries.

Thank you to everyone who entered and to our judging panel comprising Matt Lever, Laurent Simon, Chaka Sobhani, Nik Studzinki, Mike Sutherland, Patrick Burgoyne, Kate Dawkins, Astrid Stavro, Ben Wright, Toby Evans, Helen Fuchs and Daljit Singh. Congratulations to all the winners!

Best in Book

Agenda 2020 by OMSE

OMSE TYPE’s playful approach to showcasing its new typeface is an innovative example of how AR can be used to promote a design using engaging graphic displays

Draw to Art by Google Creative Lab

Interactive installations can be needlessly complex, putting off the very users they mean to attract. But Draw to Art makes it simple and fun to engage with historic and contemporary art collections

Pages of the Sea by The Cogency

In the darkness before daybreak, on 32 beaches across the UK, Danny Boyle, 14–18 NOW, Sand In Your Eye, and hundreds of volunteers gave a final salute to those who served in WWI

Lacoste’s Save Our Species by BETC

For the first time in its history, Lacoste abandoned its iconic green crocodile, replacing it with logos of some of the world’s most endangered species, for a campaign supporting Save Our Species

Branding for Coal Drops Yard by Droga5

Its building-block aesthetic emphasises the rich multiplicity of experiences to be had at this shopping destination – and to achieve this, Droga5 set out to redefine consumption as an engaging experience

Project 84 by adam&eveDDB

Suicide is the biggest killer of young British men. To raise awareness, CALM created 84 public sculptures – each representing a life lost to suicide – with testimonials from the bereaved

Viva La Vulva by AMVBBDO

Libresse’s latest body positivity message featuring lip-syncing vulvas in the form of conch shells, fortune cookies and coin purses is an ode to the perfectly imperfect lady garden

Best in Book: Case Studies

How Lacoste helped save the planet while selling polos

Lacoste and IUCN’s Save Our Species campaign last year offered a clever take on wildlife conservation. As part of our Annual 2019 coverage, we speak to BETC’s Fanny Buisseret about creating a campaign with social impact on a shoestring budget

How Libresse got us talking about vulvas

Feminine hygiene brand Libresse showed us what good advertising is all about with Viva La Vulva. As a part of our Annual 2019 coverage, we look at what made the campaign so successful and its place in the wider discourse on women’s rights

CALM: fighting male suicide through art

Suicide is the biggest killer of young British men. To try and combat this, the charity CALM created 84 public sculptures – each representing a real life lost. As part of our Annual 2019, we discover the back story to the campaign

Special Awards

Brands, people and agencies of the year

How Glossier is shaking up the beauty industry

Glossier is putting traditional beauty retailers to shame with its straight-talking, customer-first approach. As a part of our Annual 2019 coverage, Aimée McLaughlin delves into the rapid rise of millennials’ new favourite beauty brand

BBC Creative on making great work in-house

Since its formation in 2016, BBC Creative – the Beeb’s in-house agency – has released a series of striking and beautifully crafted campaigns for the nation’s broadcaster. Eliza Williams talks to ECD, Laurent Simon

How Nike stole this year’s sports brand crown

Turning its focus onto individual cities, such as in its Nothing Beats a Londoner ad, has given Nike a new lease of life this year. As a part of our Annual 2019 coverage, we look at what the brand has been doing right

Kim Gehrig on directing excellent and topical ads

In the past 12 months, Kim Gehrig has directed stand-out spots for Libresse and Nike, as well as ‘that’ ad for Gillette. As part of our Annual 2019 coverage, Eliza Williams talks to her about how she chooses her projects, and dealing with a social media backlash

Tate Modern looks to the future

With a new director, the museum that welcomes almost six million visitors a year is launching a series of new initiatives – marking it out as perhaps Britain’s most important artistic organisation. As part of our Annual coverage, we look back at a big year for the space

Greggs: on authenticity and keeping things silly

Bakery chain Greggs is thriving, thanks in no small part to its cheeky approach to branding and marketing. As a part of our Annual 2019 coverage, Emma Tucker finds out why the brand’s no-nonsense attitude works so well

The Annual in print

All the winning and shortlisted work, plus detailed case studies and additional features are showcased in a beautiful print issue, out now. Each copy comes with a unique cover designed by Alex Trochut, in collaboration with HP Indigo, using HP Mosaic.

Buy your copy now

Selected work

Westworld: The Maze by 360i

This project has been selected in the Digital – Craft & Technical Innovation category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity

Blackout Track by Edelman

This project has been selected in the Design – Experiential category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity

FCK by Mother

This project has been selected for the Advertising – Print category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

100 Years by 4creative

This project has been selected for the Advertising – Commercial category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Carsales AutoAds by CHE Proximity

This project was selected in both the Direct Marketing and Craft & Technical Innovation categories in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity