The Agency at Specsavers has renamed itself Specsavers Creative: we look at why, for in-house agencies, such distinctions can really matter
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
Reckitt’s global head of design and brand experience – health says that design can be undervalued in-house. Here’s how to unlock its full potential
External agencies must learn to live with in-house partners, aiming to integrate their creative and strategic skills with clients’ marketing ecosystems.
Measuring emissions throughout campaign production is key to reducing them, but in-house agencies can make progress now by starting small.
Collaboration between external and in-house agencies requires them to see each other as partners, but healthy competition also has its benefits
Quality of briefs is a perennial problem and in-house agencies should be treated as as equals with shared goals, not a service function available ‘on tap’