Reimagining the future of travel
MM:NT Berlin Lab is a hotel brand in permanent beta mode. We speak to the creative team behind the experimental new venture about how it’s reflecting a broader shift towards conscious hospitality
Why brands need to embrace loss
Brands need to frame the changes required for a sustainable future in positive terms, in order to bring everyone from audiences to CEOs with them, says Alex Bee of creative agency Space Doctors
Label-less packaging: gimmick or effective?
In a move towards sustainability, Sprite recently announced it would remove labels from its bottles in a UK trial. CR speaks to a handful of experts about the risk to brand recognition, and whether these initiatives actually make a difference or whether it’s just a good bit of PR
The role design can play in the COP summits and beyond
With COP28 kicking off, Michael Johnson from Johnson Banks reflects on the impact of the conferences, the responsibility designers have, and the limitations of design in the climate space
Channel 4 ad calls out big business and politicians on climate change
Ahead of its Change Climate season, the broadcaster takes a typically outrageous approach to identifying climate culprits by giving them carbon skid-marked underpants
How Green the Bid is promoting sustainable production
CR speaks to Kat Friis, one of Green the Bid’s co-founders, to find out how they’re helping the ad industry become more sustainable and why she hopes they eventually won’t need to exist
Can humour help tackle the climate crisis?
Comedy is being used by everyone from filmmakers to brands to combat climate doomism. But could it also prove to be a more effective way of inspiring action than traditional climate campaigns?
The photographers documenting climate change
The way we visualise climate change and its impact can influence how we respond to it. Here, CR speaks to three photographers who are approaching the issue in their own ways
The changing face of sustainable branding
We explore how the visual language around sustainability is evolving, and why designers need to prioritise originality when it comes to building brands that want to save the planet
How PlasticFree is trying to change the way we design
PlasticFree is an online materials and systems solutions platform. Here CMO Jemma Wong and MadeThought’s Ben Parker talk about how it’s helping reshape the creative industry’s approach to materials and the design process
Are you accidentally greenwashing?
As governments penalise brands for describing their products as ‘sustainable’ or ‘eco-friendly’, is your company misleading its consumers by mistake?
How creativity can help us reconnect with nature
We speak to Marshmallow Laser Feast about how they’re using immersive tech to illustrate the importance of the natural world, and what brands can learn from artists in the wake of the climate crisis
Where art meets sustainability and politics
The series Dead White Man by Jeremy Hutchison, currently on show as part of the British Textile Biennial in Blackburn, aims to address our over-consumption of fashion and how it is affecting Africa
Do posters about climate change work?
As a desire to care for the planet has evolved into an urgent need to rescue it, the way designers express concerns about the climate has changed too. Tim Medland, curator of an exhibition showcasing 50 years of environmental posters, discusses how they reflect the changing times
Ace & Tate’s founder on why it pays for brands to be transparent
CR speaks to Ace & Tate CEO and founder Mark de Lange about the ways the brand has remained open in its approach, even in the face of controversy
Greenpeace dumps oil on Rugby World Cup in new campaign
The environmental organisation is tackling sportswashing ahead of the tournament with an animated campaign film showing the Stade de France drenched in oil
In-House Agency Leaders Club
In-house agencies’ role in fighting the climate crisis
Measuring emissions throughout campaign production is key to reducing them, but in-house agencies can make progress now by starting small.
Why drinks brands need to rethink everything
Sustainability requires drinks brands to redesign everything from the vessel to what’s inside, says Denomination co-founder Rowena Curlewis. But do it right and the customer will come with you
Liquid Death ad spoofs plastic surgery infomercials
The canned water brand has the answer to the world’s plastic waste problem: just use it for cosmetic surgery instead!
How Wieden+Kennedy became the first B Corp ad agency network
Part of a move towards creating a more sustainable business, CR speaks to the company about the challenges that come with achieving certification and how it’s adapting its practices
Own the Sustainability Issue
The September/October of Creative Review is out now. You can have your copy of the Sustainability Issue delivered straight to your doorstep