Top 20 slogans

CR celebrates copywriting with this selection of our favourite slogans and the stories of how they came to be. This top 20 list tries to acknowledge different approaches to writing a great slogan, and mixes the commercial with the political

09: It is. Are you? – The Independent (1986) Arden/Mellors, Saatchi & Saatchi

In 1986, Paul Arden and Tim Mellors led the team at Saatchi & Saatchi responsible for creating the campaign for the first broadsheet newspaper launch in the UK for 112 years. The idea had come from a group of journalists, including founder Andreas Whittam-Smith, who were dissatisfied with Fleet Street’s apparent lack of an independent […]