Top 20 logos

With the help of our readers and industry experts, Creative Review compiled a list of the top logo designs of all time: here are the stories behind each of them

More top logos

Formula 1 unveils new identity by Wieden + Kennedy London

The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

DesignStudio rebrands Premier League

The new branding, on which DesignStudio collaborated with Robin Brand Consultants, will be used from the 2016/17 season onwards and follows the League’s decision to drop title sponsorship. The League has been promoted as the Barclays Premier League since 2007/8, and was previously known as the Barclaycard Premiership and the Carling Premiership, but will carry […]

Pentagram designs new logo and identity system for Mastercard

Mastercard’s logo –  one of the world’s most recognisable – has been given a makeover for the digital age. Designed by Pentagram, the simplified mark retains the brand’s distinctive red and yellow circles, but gone are the teeth, the capital C and a “dated” italic font…

Channel 5 rebrands with new logo

The youngest of the main terrestrial channels, 5 was launched in 1997. Like all PSBs, it has a remit to provide a broad range of programming (license requirements dictate a minimum amount of news, current affairs and original content) – but it has always struggled to differentiate itself from its rivals and has consistently held […]