Travel & transport

Creative ideas and individuals influencing the way we travel

Tourism campaigns, the good ones

The world is packed with wonder and variety, but genuinely original tourism ads are few and far between. Mark Tungate tracks down some of the most innovative campaigns of recent years

How to brand a place

Today’s place branding is about much more than logos. Rachael Steven talks to five experts about the challenges and complexities of designing visual identities for countries, cities and neighbourhoods

A new approach to ‘premium’

As the things to which we ascribe value begin to change, the notion of premium, of quality, of the sought-after is radically changing, says Hugo Jamson. How should brands and designers react?