Typography

New releases, interviews and analysis from the world of type

Polaroid Originals: the revival of the classic instant camera

Impossible Project, the company that revived production of Polaroid film in 2008, is today rebranding as Polaroid Originals, and launching a new analogue instant camera, the Polaroid OneStep 2. We talk to creative director Danny Pemberton about returning to the name and how he turned to the classic Polaroid archive to created the identity for the new brand.

Creating a new brand for Wales

Wales has seen a significant increase in overseas visitors since the launch of a new marketing campaign and national branding by Cardiff and Amsterdam agency Smörgåsbord. Creative director Dylan Griffith talks us through the challenges and steps involved in creating a brand identity for the country

A new Visual History of Type

Paul McNeil’s comprehensive survey of the major typefaces produced since the advent of printing with movable type features rare specimens reproduced at actual size. CR’s art director, Paul Pensom, picks his favourites from the book