Droga5 London’s trio of ads for Uniqlo demonstrate the thoughtfulness that goes into making the brand’s products with quirky dancing and a cinematic spot about sweat
On the clothing brand’s thoughtful design and clever advertising
John C Jay joined Fast Retailing, the company behind Uniqlo, in late 2014. Formally a global creative director and partner at Wieden + Kennedy, the move sees him make the switch from creative to client, and reignites a relationship with the retailer that began back in the late 1990s. Here, we talk to Jay about his past two years at the company, and how he is slowly and carefully implementing creative changes, which are already coming to fruition within new flagship stores in London, New York and Toronto
Uniqlo has today relaunched its global flagship store, at 311 Oxford Street in London, with a film and set of posters all aimed squarely at a youth audience.